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Global Consumer Trends and Key Consumer Targets in Alcoholic Beverages

  • ID: 2238337
  • January 2015
  • Region: Global
  • 102 Pages
  • Canadean Ltd

FEATURED COMPANIES

  • Austin Beerworks
  • Cutlers
  • Foster's
  • Jagermeister
  • Red Stripe
  • The Cambridge Distillery
  • MORE

Summary:
Global Consumer Trends and Key Consumer Targets in Alcoholic Beverages”helps companies to develop competitive advantages across the whole of the supply chain by boosting their understanding of consumer motivations. This means that they can align their products and marketing campaigns with the most pertinent consumer need states across a wide variety of diverse markets.

The comprehensive trend framework is a toolkit companies can use to identify the most important consumer behaviors currently driving their market, and decrease the risk of aligning products with need states that are not influential on actual behavior.

The trend framework covers nine mega-trends and 20 trends, with consumer data analyzing the influence of these trends across 10 key countries, and identifies the key age, gender, wealth, and leisure time groups for each trend.

Key Findings:
- Irrespective of industry, size of brand, heritage, or market share, it is crucial that all brands keep ahead of consumer trends.In recent years there have been a number of publicized failed launches from the biggest brands because they did not recognize evolving consumer need states.

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Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Austin Beerworks
  • Cutlers
  • Foster's
  • Jagermeister
  • Red Stripe
  • The Cambridge Distillery
  • MORE

Introduction and Overview
Market Context - Market Volume
Market Context - Market Value
Consumer Demographics
Consumer Analysis - Beer and Cider
Consumer Analysis - Wine
Consumer Analysis - Spirits
Health in Alcoholic Beverages
Defending Share of Throat - Lessons for the On-Trade and Off-Trade
Recommended Actions
Appendix

Note: Product cover images may vary from those shown

- Austin Beerworks
- ChocolatRouge
- Cisco Brewers
- Corona
- Cosmopolitan R-Evolution
- Cutlers
- Desperado
- Diageo
- Estrella
- Fair Spirits
- Foster's
- Guinness
- Hall Wines
- HiteJinro
- Hooper's
- Jagermeister
- Kraken
- Malta
- Palcohol
- Patron Tequila
- Red Stripe
- Sapporo
- St Austell Brewery
- St George Absinthe
- Tesco
- The Cambridge Distillery
- Tru Organic
- Truuli Peak
- Vallure
- Vaportini
- Veev
- Whisky Tasting Company

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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Our Clients

PepsiCo Inc. Bacardi Limited Spendrups Bryggeri AB SAB Miller PLC. Coca Cola Company Heineken International N.V.