Australia Consumer Electronics Report Q2 2012
- ID: 2118738
- April 2012
- Region: Australia
- 48 Pages
- Business Monitor International
Australia’s consumer electronics devices market, defined as including computing devices, mobile handsets and AV products, is projected to be worth around US$16.6bn in 2012. Vendors will continue to look to new products and technologies to support growth, after new products such as tablet notebooks, 3D TV sets and Android-based smartphones enjoyed strong growth in 2011.
In 2011, interest rates along with weaker economic growth hit spending on high-cost consumer durables such as flat-screen TV sets. Consumer electronics retail brand Dick Smith is to close 100 stores over the next two years. Consumer electronics spending is forecast to grow at a compound annual growth rate (CAGR) of 4% to US$19.4bn by 2016. Drivers will include demand for premium TV sets, notebook computers, digital cameras and other key products, as well as rising incomes, product innovation and government programmes for information and communication technology (ICT).
Computer hardware accounted for about 57% of Australia’s consumer electronics spending in 2011 and will continue to dominate spending. BMI forecasts Australian PC sales (including notebooks and accessories) will reach about US$7.7bn in 2012, with the market receiving a boost from phase two of the Computers for Schools programme. Computer hardware CAGR for the 2012-2016 period is forecast at about 3%, driven by sales of notebooks and netbooks.
AV Devices AV spending is projected at US$2.0bn in 2012. AV spending growth is expected to grow at a CAGR of 6% to US$2.6bn by 2016. In 2011, sales of LED back-lit TV sets were up while 3D TV sets also surpassed most vendor expectations in the Australian market. Drivers will include demand for premium TV sets and larger screen sizes as well as internet-enabled TV sets.
Mobile handset sales accounted for about 30% of Australian consumer electronics spending in 2011. Australian market handset sales are expected to grow at a CAGR of 6% to about US$6.5bn in 2016, as smartphones account for more than 70% of handset sales. Sales will be dominated by the replacement market, with growing demand for smartphones, and 3G handsets.
Business Monitor International's Australia Consumer Electronics Report provides industry professionals and strategists, corporate analysts, electronics associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Australia's consumer electronics industry. SHOW LESS READ MORE >
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