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Electronic

Digital Television 2009: Declining Costs, Increasing Shipments, and Network Capability
In-Stat/MDR, Oct 2009, Pages: 48


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The market for digital television (DTV) sets is being governed by the switchover from analog to digital broadcasts, the emergence of developing countries as DTV consumers, and the emergence of networking and wireless connectivity options. DTV vendors continue to add networking capability, primarily Ethernet and Wi-Fi, to bring the DTV into the home network, and to maintain its position as the center of the home entertainment cluster. In addition, wireless connectivity options such as 60GHz and WHDI offer the potential for wireless HD streaming in the home.

This PowerPoint presentation looks at marketing and technology factors affecting the DTV market in five different regions: North America, Europe, Japan, Asia/Pacific, and Rest of World. Annual shipment, ASP, and revenue forecasts by TV type (LCD, plasma, CRT, rear projection, and OLED) are provided for each region through 2013. Also included are annual component bill-of-materials forecasts for LCD DTVs, ATSC DTVs, and DVB-T DTVs through 2013.

With digital televisions (DTVs) supplanting analog models in much of the world, manufacturers are adding new features such as Internet connectivity and wireless HD capability to broaden their appeal.

“DTVs are competing with computers to be the entertainment hub of the home,” says Brian O’Rourke, analyst. “Sets with Internet connectivity are already commercially available in the US, Europe, and Japan. Models from Hitachi, LG Electronics, Mitsubishi, Panasonic, Samsung, Sharp, and Sony can connect directly to the Internet without a home computer.”

Digital television 2009: Declining Costs, Increasing Shipments, and Network Capability covers the worldwide market for digital television.

It includes:

- Examination of the overall market and DTV features.

- Worldwide and regional DTV forecasts through 2013.

- Component and bill of materials forecasts through 2013.

- Analysis of emerging trends.

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