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Search Enter keywords, a title or a report id number below. In All Categories --------------------- Telecom & Computing Business & Finance Mfg & Construction Pharma & Healthcare Consumer & Retail Gov & Public Sector Energy & Transport Country Reports Company Reports --------------------- Transcripts Advanced      Select a currency for use throughout the site Australia Dollars Canada Dollars Euro Japan Yen Sweden Kroner Switzerland Francs UK Pounds US Dollars Viewing report Order by Fax Printer Friendly Send to Friend Enquire before Buying Electronic   Australia/New Zealand Online Travel Overview PhoCusWright, July 2007   Description     Table of Contents     Summary     Methodology        Enquire before Buying    Send to a Friend   Despite its geographical proximity to, and inclusion in, the Asia Pacific (APAC) region, the social and cultural ethos of the citizens of Australia and New Zealand (ANZ) are more akin to the United Kingdom and United States than to neighboring countries like Indonesia, Korea or Malaysia. This affinity stems from the historical, cultural and economic context of both countries, which are more closely tied to the U.K. and U.S. The context is crucial because it impacts the demand and supply side travel structures that have evolved for both leisure/ unmanaged and corporate travel. At a structural level, key online drivers such as electronic fulfillment, the English language, global management practices, comfort with online credit card purchases, 100% e-ticketing, supplier direct strategies and an active online travel agency mar- ket, mirror the drivers present in the U.S. and U.K. But key differences also exist, particularly on the supply side of domestic air where just two airlines dominate the Australian market and one airline controls New Zealand. In addition, Australians and New Zealanders (also referred to as Kiwis) are known for their active lifestyles, whereby sport is an aspirational career, lifestyle choice and travel driver. Although ANZ’s 25 million population caps the opportunity relative to other high growth markets like China and India, the total travel market is still a sizable US$22.2 billion. Online growth potential is also enhanced by the fact that the entire travel opportunity is addressable for technology-enabled disintermediation. In contrast, despite having 93 million domestic air passengers, Japan, for example, has a high barrier to entry due to supply side issues, and online growth prospects are consequently hobbled. Customers who bought this item also bought Australia/New Zealand Online Travel Overview Canadian Online Travel Overview U.S. Online Travel Overview Seventh Edition United Kingdom Online Travel Overview Second Edition German Online Travel Overview Second Edition European Online Travel Overview Third Edition Spanish Online Travel Overview Second Edition Groups and Meetings: Market Opportunity Redefined

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