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Whiskies: Growth Opportunities in All Markets Product Image

Whiskies: Growth Opportunities in All Markets

  • Published: November 2012
  • 37 pages
  • Euromonitor International

The whiskies category is taking slow but stable steps up, resilient to negative economic conditions, helped by premiumisation trends and widening demographics. The premium appeal of the category on wealthier emerging markets and large-scale opportunities for trading up in the less affluent ones will be aided further by tariff reforms. Simultaneously, on the mature markets Irish and bourbon have significant export potential due to accessible taste and the backing of international companies.

Euromonitor International's Whiskies: Growth Opportunities in All Markets global briefing offers an insight into to the size and shape of the Alcoholic Drinks market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Beer, Cider/Perry, READ MORE >

Whiskies: Growth Opportunities in All Markets
Euromonitor International
November 2012
Introduction
Overview
Key Growth Drivers
Scotch
Non-Scotch
Recommendations
Report Definitions

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