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Global & China Netbook Industry Report, 2008-2009
Research In China, March 2009, Pages: 150
The netbook, theoretically means the laptop device advantaged at portable and cost-performance, the term was coined by Intel at Taiwan Computex Exhibition in 2008. We define the netbook as the laptop focus on internet connection, ranges in size from over 7 inches to 12 below, and cheaper than the mainstream price of laptops, it also called as Mini-notebook.
There are four driving forces that promote the development of netbook. Firstly, consumers’ reliance on the Internet. Secondly, technology advancement. Due to the high cost, the market had a lack of products with low-price and light-weight, however, since Intel launched the Atom platform, plus the integration of various technologies such as mechanical technology and electronic technology, the netbook had its birth and will enjoy dramatic growth.
Thirdly, profit-seeking by mobile operators. The light-weight feature of netbook was originally designed for mobile Internet, and will certainly meet the needs for the networks of telecom operators. In addition, the arrival of 3G and 3.5G has also laid the solid foundation for its applications. Meanwhile, cooperated with telecom operators, ASUS and Acer are preparing to launch free netbooks.
Lastly, the low price. Like mobile phones, telecom operators may subsidise netbook manufacturers to realize extra low-price or even free netbook in order to stimulate the development of the netbook market.
Exemplified by UMPC and Tablet PC, the development of laptop had tried several breakthroughs till today. Moreover, PMP also tried to approach the laptop market by MID whereas, the netbook is the one that can meet consumer demand the most, MID and UMPC are facing a great survival challenge. Especially under the current situation of the global economy downturn, the high cost-performance of netbook is giving a deathblow to its competitors, which is also the reason why Nokia turned to netbook although it had launched the Pocket PC.
The year of 2009 will witness the dramatic growth of netbook, and optimistically, its shipment is expected to reach 35 million, which is double than in 2008. However, the laptop shipment in general is likely to decline.
However, the market is difficult for the new entrants, considering the two giants, ASUS and Acer, together have 60% of market shares. The cooperation with mobile operators may change the market layout, which is the reason why Nokia believe its profit in netbook market. However, ASUS and Acer are also hooking in telecom operators.
The cooperation with telecom operators will stimulate the second boost of netbook, attracting more mobile phone manufacturers. The market competition tends to be fiercer.
This title is also available in the following language
Global & China Netbook Industry Report, 2008-2009 (Chinese Version)
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