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Soft drinks in Italy to 2013
Datamonitor, Aug 2009, Pages: 207
This databook provides key data and information on the soft drinks market in Italy. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
- Contains information on seven categories: bottled water, carbonates, juices, RTD tea & coffee, functional drinks, concentrates and smoothies
- Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
- Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights of this title
The market for soft drinks in Italy increased at a compound annual growth rate of 3.3% between 2003 and 2008.
The bottled water category led the soft drinks market in Italy, accounting for a share of 46.5%.
The leading players in Italian soft drinks market include Nestle S.A., Acqua Minerale San Benedetto Spa and LGR Holding SpA.
Key reasons to purchase this title
- Develop business strategies by understanding the quantitative trends within the soft drinks market in Italy
- Design effective marketing and sales strategies by identifying key market categories and segments
- Identify key players within the market to plan lucrative M&A, partnerships and agreements
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