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Craft Beer Production in the US Product Image

Craft Beer Production in the US

  • ID: 2227891
  • August 2013
  • Region: United States
  • 33 pages
  • IBISWorld
Interest brewing: Increasing popularity will continue to drive revenue for craft beer brewers

Craft Beer Production

Despite an often limited distribution reach and high price points, craft beer has increased in popularity among US beer drinkers. A consumer shift to drinking at home during the recession, as opposed to on premises, benefited companies in the industry because it is easier to place products on retailer shelves than in restaurants or bars that offer a limited selection of alcoholic beverages. During the next five years, the industry is forecast to benefit from brand recognition and increasing disposable income. Beer wholesalers are expected to weigh their product mix toward higher-end products in response to consumer demand and to boost profitability, which will further favor industry products.

This industry includes microbreweries and brewpubs that produce beer for resale or consumption on premises. As defined by the American Brewers Association (ABA), a microbrewery produces up to 6 million barrels (186,000,000 US gallons) of beer a year. Brewpubs brew and sell beer on their premises as well as prepare and serve food. A brewpub may also be considered a microbrewery if production has a significant distribution beyond the premises (75.0% based on the ABA's definition).

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

Interest brewing: Increasing popularity will continue to drive revenue for craft beer brewers

TABLE OF CONTENTS

ABOUT THIS INDUSTRY
Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS & MARKETS
Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

COMPETITIVE LANDSCAPE
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization

MAJOR COMPANIES

OPERATING CONDITIONS
Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

KEY STATISTICS
Industry Data
Annual Change
Key Ratios

JARGON & GLOSSARY

Interest brewing: Increasing popularity will continue to drive revenue for craft beer brewers

Boston Beer Company

Sierra Nevada Brewing Company

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