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Search Enter keywords, a title or a report id number below. In All Categories --------------------- Telecom & Computing Business & Finance Mfg & Construction Pharma & Healthcare Consumer & Retail Gov & Public Sector Energy & Transport Country Reports Company Reports --------------------- Transcripts Advanced      Select a currency for use throughout the site Australia Dollars Canada Dollars Euro Japan Yen Sweden Kroner Switzerland Francs UK Pounds US Dollars Viewing report Order by Fax Printer Friendly Send to Friend Enquire before Buying Hard Copy   Electronic   Household Cleaning Products: The Market in the United States 2008 Mintel, May 2008, Pages: 93   Description     Table of Contents     Companies Mentioned        Enquire before Buying    Send to a Friend   This report is the first of a two-part series on household cleaning products. It covers market size, segmentation, retail distribution, brand sales, advertising, and marketing. The second in the series, Household Cleaning Products-The Consumer-U.S., June 2008, will utilize data from Simmons NCS and Mintel's exclusive consumer survey to provide insight on consumers of household cleaning products. The household cleaning products market is more than $5 billion in 2007. A number of its mature segments, like surface cleaners and sponges, are experiencing slow to negative growth. National brands dominate all segments; the role of private label manufacturers is small. Innovation and line extensions drive growth within a brand and, as with cleaning cloths and wipes, within a segment. Yet, this growth is rarely sustainable over the long term. Distribution has become more competitive, with Wal-Mart alone equaling the sales of the supermarket channel. Eco-friendly and convenient products are a growth area, but consumer interest in new products can be fleeting and tends to gravitate toward established national brands like Clorox, Lysol, Windex, and Pledge. Analysis and insights include: - which companies and household cleaning brands are doing well and which are not - which brands are positioned for future growth - which segments of the household cleaning products market are growing - where most household cleaning products are purchased - Wal-Mart's impact on retail distribution - importance of new product development to revenue growth and trends in product claims - how to differentiate household cleaning products in the minds of consumers. Also available Household Cleaning Products: The Consumer in the United States 2008 Customers who bought this item also bought Pet Food and Pet Care Products in Canada Mens Grooming Products in the US Global Corn Wet Milling industry Analysis & Review Starch, Sweetners & Co-products 2008 Mens Grooming Products in the United Kingdom Astellas Pharma: Performance, Products, Pipeline and Potential Mens Grooming Products in India Mens Grooming Products in China Industrial and Institutional Cleaning Products - Global Strategic Business Report

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