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Mobile Markets in the Caribbean: Service Adoption Trends and Revenue Drivers
Pyramid Research, Inc., Aug 2008, Pages: 291
The mobile market in the Caribbean continues to be among the most dynamic in the world. In terms of both revenue and service adoption, the region will continue to be among the fastest growing in the world in the 2007-2013 period, behind only to Africa & the Middle East and Asia-Pacific. High expected rates of subscriber and revenue growth continue to attract operators to the Caribbean. Long-standing operators in the region, such as Cable & Wireless, Digicel, Orange, Centennial Communications and AT&T, have recently been joined by América Móvil and T-Mobile.
In this report, we focus on the unfolding service adoption trends and revenue opportunities in eight of the most dynamic Caribbean countries: Puerto Rico, the Dominican Republic, Jamaica, Haiti, Trinidad & Tobago, the Cayman Islands and Bermuda. A chapter is dedicated to each country. Each country section includes an analysis of the underlying political and macroeconomic environment behind our forecasts, an overview of the prevailing regulatory environment, market sizing and forecasting analysis and a review of the country's competitive environment, with a SWOT analysis of the country's leading mobile operators.
Operators examined in case studies:
- America Movil
- AT&T
- Cable & Wireless
- Cellular One
- Centennial
- Comcel
- Cubacel
- Digicel
- Haitel
- M3 Wireless
- Open Mobile
- Orange
- Sprint
- SunCom/T-Mobile
- Tricom
- Trilogy
Key questions answered
How do the unique sociopolitical and macroeconomic variables of the Caribbean shape the respective mobile markets?
What are the implications of the upcoming regulatory changes in some of the Caribbean mobile markets?
What are the common characteristics of the Caribbean mobile markets, and how are individual markets interrelated within the regional context?
What are the sizes, growth trends and other relevant characteristics of each of the eight Caribbean markets covered in this report?
Which Caribbean markets are the most attractive in terms of their projected revenue growth and volume?
Target audience
Operators
This report allows you to quantify mobile service market demand through 2013, to identify successful strategies for positioning, pricing and promoting your new services, and to benchmark performance against other players in the Caribbean.
Network and terminal vendors
This report provides information on new network rollouts and forecasts adoption of network technology standards through 2013. Use these insights to successfully position your equipment and services as well as to enhance your value proposition.
Financial services, investment firms
This report provides a thorough grounding in Caribbean operators’ ownership structure, operational results, financial standings, services and marketing strategies. Use this analysis to understand who is best positioned to succeed and to assess upcoming opportunities in the Caribbean mobile markets.
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