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European Non-radiology PACS Market
Frost & Sullivan, Dec 2008, Pages: 67
The research service provides an in-depth insight about non radiology PACS in imaging. The market is a growing at a steady pace.The European Regions like UK, Germany, France , Italy , Scandinavia and Benelux are featured in this research service The research service includes the ,trends by geographic region and strategic recommendations for the non radiology PACS Markets.
This Frost & Sullivan research service titled European Non-radiology PACS Market provides an in-depth examination of major challenges, market and technology trends as well as addressable market estimation from 2008 to 2015. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets: ortho PACS, mammo PACS, surgical PACS and other niche segments, including oncology and TB PACS. The following technologies are covered in this research: imaging modalities such as CT, MRI, ultrasound, CR, DR, and interventional radiology; PACS, DICOM; high definition displays, TFT LCDs and; grayscale and colour displays.
Non-radiology PACS to Widen Application Spectrum, Move Aggressively into Mammo, Ortho and Surgical Departments
As a result of picture archiving and communication system (PACS) installations in the radiology departments of European hospitals reaching saturation, non-radiology PACS experienced slow growth in 2007. However, newer technologies have ensured higher sales in several European nations. At the same time, increasing demand for clinical review among practitioners has also ensured very high growth rates for these products. The specialty segments in the non-radiology PACS market are slowly starting to gain importance due to their ability to support improved data management and storage.
“A favourable reimbursement scenario combined with an improving interoperable environment for PACS has resulted in better adoption rates,” notes the analyst of this research. “With PACS installations expanding beyond their traditional realm in radiology departments, the market for specialty applications is expected to observe steady growth in the orthopaedic and surgical departments of European hospitals.” The rising demand for including specific images in the daily workflow of radiologists has supported sustained market growth over the past two years. Manufacturers are also set to benefit from the steady expansion of PACS installations in the mammo and ortho departments.
Innovation, Cost-competitiveness and Effective Distribution Channels to be Part of Multi-pronged Strategy to Sustain Market Momentum
With most imaging modalities such as computed tomography (CT) and magnetic resonance imaging (MRI) reaching maturity, the sales of acquisition and storage systems suffered in 2007. Market growth has also been impacted by the saturation in radiology PACS installations across European hospitals. Furthermore, the sale of clinical specialty PACS/non-radiology PACS units is likely to be affected in the coming years due to the lack of strict standards or mandates. “A cost-cutting spree by European hospitals has directly affected the sales of imaging equipment, thereby hampering the sales of attached systems such as non-radiology PACS,” cautions the analyst of this research. “Revenue channels from PACS installations have also started closing down due to the saturation of radiology PACS in large and medium-size hospitals.” With hospitals hesitating to invest in these suites, market penetration is also expected to be low in future.
To ensure sustained revenue generation from slow-growing segments such as non-radiology PACS, vendors have to target small and medium-sized hospitals that have not yet installed radiology PACS or offer this specialty software as a value add at a small cost difference. Vendors would also need to set up efficient distribution channels to be able to reach practitioners/hospitals and sell this clinical software. “Non-radiology PACS manufacturers should devise competitive promotional offers for all segments to enhance adoption rates,” advises the analyst of this research. “Moreover, as hospitals reduce their expenses on large imaging modalities, vendors need to develop innovative post processing and 3D image reconstruction software to ensure sustained revenue generation alongside PACS.“
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