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Dunkin Donuts Case Study: Refocusing the Quick Serve Strategy onto Coffee

Datamonitor, Oct 2008, Pages: 12


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This report on Dunkin Donuts forms part of a series of case studies, which explores business practices across a variety of disciplines and business sectors. It focuses on how the US foodservice provider has shifted its focus away from food and onto the potentially lucrative coffee market.

Key reasons to purchase this title

- Gain insight into the methods used by important industry players to give them a competitive edge

- Identify specific areas for operational improvements

- Capitalize on the knowledge of experienced companies when entering a new niche or market




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