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Probiotics Market by Products, Applications & Ingredients - Global Trends & Forecasts to 2019 - Product Image

Probiotics Market by Products, Applications & Ingredients - Global Trends & Forecasts to 2019

  • Published: March 2014
  • Region: Global
  • 244 Pages
  • Markets and Markets

FEATURED COMPANIES

  • Arla Foods
  • Chr. Hansen Holdings A/S
  • E. I. Dupont
  • General Mills Inc.
  • Groupe Dannone
  • Nebraska Cultures Inc.
  • MORE

'Probiotics Market by Products (Functional Foods, Dietary Supplements, Specialty Nutrients, Animal Feed), Applications (Regular, Therapeutic, Preventive Health Care) & Ingredients (Lactobacilli, Bifidobacteria, Yeast) - Global Trends & Forecasts to 2019'

The growing demand for functional food & beverage products and rising health awareness are acting as drivers for the probiotics market. This report estimates the market value of probiotic product and probiotic ingredients. In terms of geography, the report is segmented into Asia-Pacific, Europe, North America, and Rest of the World (ROW).

The probiotics market is broadly divided on the basis of application, product, and ingredient. With a huge market potential and growing consumer preference, the market is likely to witness remarkable growth in the coming years. The probiotic products segment included in this report are based on prevalent variants, that is, functional food & beverages, dietary supplements, specialty nutrients, and animal feed. The functional food & beverages cover dairy beverages, non-dairy beverages, baked products, fermented meat products, dry food products, and breakfast cereals. READ MORE >

1 Introduction
1.1 Key Take-Aways
1.2 Report Description
1.3 Markets Covered
1.4 Stakeholders
1.5 Research Methodology
1.5.1 Market Size Estimation
1.5.2 Market Crackdown & Data Triangulation
1.5.3 Assumptions Made For The Report
1.5.4 Key Data Points Taken From Secondary Sources
1.5.5 Key Data Points Taken From Primary Sources

2 Executive Summary
2.1 Rising Popularity Of Probiotic Functional Foods & Beverages Drives The Market
2.1.1 Awareness Of Probiotic Yoghurt In Asia-Pacific Makes It The Largest Market
2.1.2 Product Innovation: Key Factor For Increasing Market Share
2.1.3 Uncurbed Fake Products Diluting The Image Of Authentic Products In The Market

3 Premium Insights

4 Industry Analysis
4.1 Core Industry Analysis
4.2 Market Factors Analysis
4.2.1 Supply Side Drivers
4.2.2 Demand Side Drivers
4.2.3 Opportunities
4.2.4 Restraints
4.2.5 Key Competitive Points
4.3 Supply Chain Analysis
4.4 Market Share Analysis
4.5 Regional Market Share Analysis Of Companies
4.6 Swot Analysis
4.6.1 Groupe Dannone
4.6.2 E.I. Dupont
4.6.3 Nestle Sa
4.6.4 Yakult Honsha Company Ltd.

5 Addressable Market
5.1 Functional Food & Beverage
5.2 Dietary Supplement
5.3 Animal Health & Nutrition

6 Market Overview
6.1 Introduction
6.1.1 Probiotics' Acceptance & Convenience Drive Product Demand
6.1.2 Aging Baby Boomers Are Primary Consumers
6.1.3 Women Influence F&B Consumption In Family
6.1.4 Weak Immune System Of The Children Born From Cesarean Operation
6.1.5 Buying Behavior Acts As Determinant Of Product Offerings
6.2 Porter'S Five Forces Analysis
6.2.1 Degree Of Competition
6.2.2 Bargaining Power Of Suppliers
6.2.3 Bargaining Power Of Buyers
6.2.4 Threat Of Substitutes
6.2.5 Threat From New Entrants
6.2.6 F&B – Safest Probiotics Application Segment
6.3 Emergence Of Probiotics In The U.S. & U.S. Fda Stance
6.4 Market Dynamics
6.4.1 Drivers
6.4.1.1 Probiotics; An Element For Healthy Life
6.4.1.2 U.S.: A Market With Key Growth Potential
6.4.1.3 Emergent Usages To Upsurge Choices In Probiotic Products
6.4.1.4 Indian And Chinese Markets Place Incentives For Probiotic Products
6.4.1.5 Supporting Prebiotics Strengthen Probiotics Growth
6.4.2 Restraints
6.4.2.1 Blurred Consumer Conceptions Restrain Market Growth For Probiotics
6.4.2.2 Doubts Prevail Over Efficacy
6.4.3 Opportunities
6.4.3.1 Legislative Stance Solidifies Consumer Trust In The European Region
6.4.3.2 Product Peripherals As Differentiating Factors
6.4.4 Impact Analysis – Drivers, Restraints & Opportunities

7 Global Probiotics Market, By Product Type
7.1 Introduction
7.1.1 Functional F&B Continues Market Dominance
7.1.2 Supplements & Nutrients Drive Future Growths
7.2 Probiotic Functional Foods & Beverages
7.2.1 Drivers
7.2.1.1 Proactive Approach Towards Health Related Issues
7.2.1.2 Functional F&B Capitalizes On Dairy Ingredients
7.2.1.3 Scientific Validation Favoring Probiotics
7.2.2 Probiotic Dairy Products
7.2.2.1 Probiotics Compatible With Dairy Ingredients
7.2.2.2 Easy Process Adaptability
7.2.2.3 Milk'S Health Benefits Complement Probiotics
7.2.2.4 An Option For Consumers With Lactose Intolerance
7.2.2.5 Apac'S Dairy Segment Driven By China And India
7.2.2.6 International Brands Entering Asia
7.2.3 Probiotic Non-Dairy Products
7.2.3.1 Health Benefits Of Probiotic Beverages
7.2.3.2 Preserving Efficacy Of Probiotics Delivery
7.2.3.3 Alternate Ways To Deliver Probiotics
7.2.4 Probiotic Baked Foods
7.2.4.1 Development Of Highly Resistant Probiotics Culture
7.2.4.2 Functional Ingredients Are Driving The Growth And Popularity Of Baked Foods
7.2.5 Probiotic Fermented Meat Products
7.2.5.1 Proven Suitability In Fermented Products Drives Growth
7.2.6 Dry-Food Probiotics
7.2.7 Probiotic Breakfast Cereal
7.2.7.1 Success Of Dairy Segment Complements Growth Of Cereals
7.3 Probiotic Dietary Supplements
7.3.1 Drivers
7.3.1.1 Technology Enables Effective Ingestion Of Probiotics
7.3.1.2 U.S. And Latin America - Major Growth Regions
7.3.2 Probiotic Food Supplements
7.3.2.1 Rising Adaptation To Convenience Foods
7.3.2.2 Availability In Several Consumable Forms
7.3.2.3 Probiotic Users Show High Usage Across Different Supplements
7.3.3 Probiotic Nutritional Supplements
7.3.3.1 Rapidly Expanding Market For Probiotic-Enhanced Foods
7.3.3.2 Administration For Building Patients' Immunity
7.4 Probiotic Specialty Nutrients
7.4.1 Probiotic Infant Formula
7.4.1.1 Safety Verified By The Scientific Community
7.4.1.2 Relief For Pediatric Patients
7.4.1.3 Increased Risk Of Infections For Day Care Infants
7.5 Animal Feed Probiotics
7.5.1 Drivers
7.5.1.1 Ban On All Growth-Promoting Antimicrobials In The Eu
7.5.1.2 Probiotics Offer Solutions For Issues In Productivity
7.5.1.3 Concern Over Rampant Use Of Therapeutic Antimicrobials
7.5.1.4 Growing Concern Over Toxic Effects In Humans

8 Global Probiotics Market, By Application
8.1 Introduction
8.1.1 Dairy/Bakery (Food), Legislations (Feed) - Key Drivers
8.2 Food (Human Consumption)
8.2.1 Driver
8.2.1.1 F&B (U.S.) And Supplements (Apac) Driving Growth In Food
8.3 By Function
8.3.1.1 Concerns Regarding Preventive Healthcare
8.3.2 By Role
8.3.2.1 Lifestyle Changes And Pediatric Healthcare Act As Key Drivers
8.4 Feed (Animal Consumption)
8.4.1 Driver
8.4.1.1 Ban On Rampant Use Of Agp

9 Global Probiotics Market, By Ingredient
9.1 Introduction
9.2 Bacteria In Probiotic Foods
9.2.1 Lactobacilli
9.2.1.1 Lactobacillus Acidophilus
9.2.1.2 Lactobacillus Rhamnosus
9.2.1.3 Lactobacillus Casei
9.2.1.4 Lactobacillus Reuteri
9.2.1.5 Other Lactobacilli
9.2.2 Bifidobacteria
9.2.3 Other Bacteria
9.2.3.1 Yeasts In Probiotic Foods
9.2.4 Drivers
9.2.4.1 Combined Benefits With Probiotic Bacteria
9.2.4.2 Need For Isolation Of More Strains
9.2.4.3 Fermented Bakery Products Drive Global Growth

10 Probiotics Market, By Geography
10.1 Introduction
10.2 North America
10.2.1 Key Feature
10.2.1.1 North America; A Future Focus For Probiotics Market
10.2.2 U.S.
10.2.3 Canada
10.2.4 Mexico
10.2.5 By Product Type
10.2.5.1 F&B Segment Driven By Benefits Attributed To Live Microbes
10.2.5.2 Barred Use Of Synthetic Animal Growth Promoters To Help Animal Feed Probiotics
10.2.5.3 Baked Products & Fermented Meat Driving The F&B Sector
10.2.5.4 Preventive Healthcare Concerns Drive The Nutritional Segment
10.2.6 By Application
10.2.6.1 Yogurt & Dairy-Based Products Fuel The Food Application Market
10.2.7 By Ingredients
10.2.7.1 Increasing Communications Revive Restrained Growth
10.2.7.2 Bacterial Probiotics Market Fuelled By Rising Demand Of Dairy Products
10.3 Europe
10.3.1 Key Feature
10.3.1.1 Consumer Attitude Towards Probiotics Makes Europe A Dominant Region
10.3.2 Germany
10.3.3 U.K.
10.3.3.1 Rise In Demand Of Probiotic Food Drives The Probiotics Market
10.3.4 France
10.3.4.1 Current Consumer Demand Shapes The French Probiotics Market
10.3.5 By Product Type
10.3.5.1 Wide Array Of Probiotic Food Product Profile
10.3.5.2 Wide Acceptance Of Dairy-Based Products
10.3.5.3 Changing Consumer Perception Towards Supplements
10.3.6 By Application
10.3.7 By Ingredient
10.3.7.1 Consumer Confidence In Legislation Drives The Demand For New Strains
10.4 Asia-Pacific
10.4.1 Key Feature
10.4.1.1 Apac Sources Promising Opportunity For Animal Feed Probiotics
10.4.2 China
10.4.2.1 Highest Probiotics Consumption Makes China Apac'S Center Of Attraction
10.4.3 Australia
10.4.3.1 Inadequate Consumer Understanding Restricts Growth Potential In Australia
10.4.4 Japan
10.4.5 By Product Type
10.4.5.1 Changing Lifestyle Drives Baked Products Market
10.4.5.2 High Disposable Income Of Consumers In Apac Driving The Nutritional Supplements Demand
10.4.6 By Application
10.4.7 By Ingredient
10.4.7.1 Marketing Communications And Awareness Boost Consumer Confidence
10.5 Rest Of The World
10.5.1 Brazil
10.5.1.1 F&B Industry Development In Brazil Driving Growth
10.5.2 By Product Type
10.5.2.1 Innovations In F&B Sector Driving Probiotics Food Demand
10.5.3 By Application
10.5.3.1 Dairy & Supplement'S Demand Boost Food Applications
10.5.4 By Ingredient

11 Competitive Landscape
11.1 Introduction
11.1.1 New Product Launch & Development – Most Preferred Strategic Approach
11.2 Key Market Strategies
11.3 New Product Launch, 2010–2014
11.4 New Product Development, 2010–2013
11.5 Acquisition, 2010–2013
11.6 Expansion, 2010–2013

12 Company Profile
(Overview, Financials, Products & Services, Strategy, And Developments)*
12.1 Arla Foods
12.2 Chr. Hansen Holdings A/S
12.3 E. I. Dupont
12.4 General Mills Inc.
12.5 Groupe Dannone
12.6 Mother Dairy Food Processing
12.7 Nebraska Cultures Inc.
12.8 Nestle Sa
12.9 Royal Dsm N.V.
12.1 Yakult Honsha Co. Ltd.
12.11 Mnm View
*Details On Overview, Financials, Product & Services, Strategy, And Developments Might Not Be Captured In Case Of Unlisted Companies.

List Of Tables

Table 1 Probiotics Market Estimation
Table 2 Addressable Market Value, 2014 Vs 2019 ($Billion)
Table 3 Impact Analysis Of Opportunities, 2014–2019
Table 4 Probiotics Market Value, By Product Type, 2012–2019 ($Million)
Table 5 Probiotics Market Value For Functional F&B, By Geography, 2012–2019 ($Million)
Table 6 Probiotics Market Value For Functional F&B, By Type, 2012–2019 ($Million)
Table 7 Probiotic Functional Dairy Products Market Value, By Type, 2012–2019 ($Million)
Table 8 Probiotic Functional Dairy Products Market Value, By Geography, 2012–2019 ($Million)
Table 9 Probiotic Functional Non-Dairy Products Market Value, By Type, 2012–2019 ($Million)
Table 10 Probiotic Functional Non-Dairy Products Market Value, By Geography, 2012–2019 ($Million)
Table 11 Probiotic Functional Baked Products Market Value, By Type, 2012–2019 ($Million)
Table 12 Probiotic Functional Baked Products Market Value, By Geography, 2012–2019 ($Million)
Table 13 Probiotic Functional Fermented Meat Products Market Value, By Type, 2012–2019 ($Million)
Table 14 Probiotic Functional Fermented Meat Products Market Value, By Geography, 2012–2019 ($Million)
Table 15 Probiotic Functional Dry Food Products Market Value, By Type, 2012–2019 ($Million)
Table 16 Probiotic Functional Dry Food Products Market Value, By Geography, 2012–2019 ($Million)
Table 17 Probiotic Functional Breakfast Cereal Products Market Value, By Geography, 2012–2019 ($Million)
Table 18 Global Probiotic Dietary Supplements Products Market Value, By Type, 2012–2019 ($Million)
Table 19 Probiotic Dietary Supplements Products Market Value, By Geography, 2012–2019 ($Million)
Table 20 Probiotic Food Supplement Products Market Value, By Type, 2012–2019 ($Million)
Table 21 Probiotic Food Supplement Products Market Value, By Geography, 2012–2019 ($Million)
Table 22 Probiotic Wellness Bar Market Value, By Geography, 2012–2019 ($Million)
Table 23 Probiotic Diet Bar Market Value, By Geography, 2012–2019 ($Million)
Table 24 Probiotic Other Food Supplements Product Market Value, By Geography, 2012–2019 ($Million)
Table 25 Probiotic Nutritional Supplement Products Market Value, By Type, 2012–2019 ($Million)
Table 26 Probiotic Nutritional Supplement Products Market Value, By Geography, 2012–2019 ($Million)
Table 27 Probiotic Sports Bar Market Value, By Geography, 2012–2019 ($Million)
Table 28 Probiotic Medical Food Market Value, By Geography, 2012–2019 ($Million)
Table 29 Probiotic Ca-Fortified Supplement Products Market Value, By Geography, 2012–2019 ($Million)
Table 30 Probiotic Other Nutritional Supplement Products Market Value, By Geography, 2012–2019 ($Million)
Table 31 Probiotic Specialty Nutrient Products Market Value, By Type, 2012–2019 ($Million)
Table 32 Probiotic Specialty Nutrient Products Market Value, By Geography, 2012–2019 ($Million)
Table 33 Probiotic Infant Formula Product Market Value, By Geography, 2012–2019 ($Million)
Table 34 Probiotic Other Specialty Nutrient Products Market Value, By Geography, 2012–2019 ($Million)
Table 35 Probiotic Animal Feed Products Market Value, By Geography, 2012–2019 ($Million)
Table 36 Probiotics Market Value, By Application, 2012–2019 ($Million)
Table 37 Probiotic Food Market Value, By Geography, 2012–2019 ($Million)
Table 38 Probiotic Food Market Value, By Function, 2012-2019 ($Million)
Table 39 Probiotics Food Market Value, By Role, 2012–2019 ($Million)
Table 40 Probiotics Feed Market Value, By Geography, 2012-2019 ($Million)
Table 41 Probiotic Ingredients Market Value, By Ingredient, 2012–2019 ($Million)
Table 42 Major Players & Product Developments
Table 43 Probiotic Bacteria Market Value, By Sub-Type, 2012-2019 ($Million)
Table 44 Probiotic Bacteria Market Value, By Geography, 2012–2019 ($Million)
Table 45 Probiotic Lactobacilli Market Value, By Geography, 2012-2019 ($Million)
Table 46 Probiotic Lactobacilli Market Value, By Species, 2012–2019 ($Million)
Table 47 Probiotic Lactobacillus Acidophilus Market Value, By Geography, 2012–2019 ($Million)
Table 48 Probiotic Lactobacillus Rhamnosus Market Value, By Geography, 2012–2019 ($Million)
Table 49 Probiotic Lactobacillus Casei Market Value, By Geography, 2012–2019 ($Million)
Table 50 Probiotic Lactobacillus Reuteri Market Value, By Geography, 2012-2019 ($Million)
Table 51 Probiotic Other Lactobacilli Bacteria Market Value, By Geography, 2012-2019 ($Million)
Table 52 Probiotic Bifidobacteria Market Value, By Geography, 2012–2019 ($Million)
Table 53 Other Probiotics Bacteria Market Value, By Geography, 2012-2019 ($Million)
Table 54 Beneficial Effects Of Yeasts
Table 55 Probiotic Yeast Market Value, By Geography, 2012-2019 ($Million)
Table 56 Probiotics Market Value, By Geography, 2012–2019 ($Million)
Table 57 North America: Probiotics Market Value, By Country, 2012-2019 ($Million)
Table 58 North America: Probiotics Market Value, By Product Type, 2012-2019 ($Million)
Table 59 North America: Probiotic Functional F&B Market Value, By Type, 2012-2019 ($Million)
Table 60 North America: Probiotic Dietary Supplements Product Market Value, By Type, 2012-2019 ($Million)
Table 61 North America: Probiotic Specialty Nutrients Product Market Value, By Type, 2012-2019 ($Million)
Table 62 North America: Probiotics Market Value, By Application, 2012-2019 ($Million)
Table 63 North America: Probiotics Market Value, By Ingredient, 2012-2019 ($Million)
Table 64 Europe: Probiotics Market Value, By Country, 2012-2019 ($Million)
Table 65 Europe: Probiotics Market Value, By Product Type, 2012-2019 ($Million)
Table 66 Europe: Probiotic Functional F&B Market Value, By Type, 2012-2019 ($Million)
Table 67 Europe: Probiotic Dietary Supplements Product Market Value, By Type, 2012-2019 ($Million)
Table 68 Europe: Probiotic Specialty Nutrients Product Market Value, By Type, 2012-2019 ($Million)
Table 69 Europe: Probiotics Market Value, By Application, 2012-2019 ($Million)
Table 70 Europe: Probiotics Market Value, By Ingredient, 2012-2019 ($Million)
Table 71 Apac: Probiotics Market Value, By Country, 2012-2019 ($Million)
Table 72 Apac: Probiotics Market Value, By Product Type, 2012-2019 ($Million)
Table 73 Apac: Probiotic Functional F&B Market Value, By Type, 2012-2019 ($Million)
Table 74 Apac: Probiotic Dietary Supplements Product Market Value, By Type, 2012-2019 ($Million)
Table 75 Apac: Probiotic Specialty Nutrients Product Market Value, By Type, 2012-2019 ($Million)
Table 76 Apac: Probiotics Market Value, By Application, 2012-2019 ($Million)
Table 77 Apac: Probiotics Market Value, By Ingredient, 2012-2019 ($Million)
Table 78 Row: Probiotics Market Value, By Country, 2012-2019 ($Million)
Table 79 Row: Probiotics Market Value, By Product Type, 2012-2019 ($Million)
Table 80 Row: Probiotic Functional F&B Market Value, By Type, 2012-2019 ($Million)
Table 81 Row: Probiotic Dietary Supplements Product Market Value, By Type, 2012-2019 ($Million)
Table 82 Row: Probiotics Specialty Nutrients Market Value By Type, 2012-2019 ($Million)
Table 83 Row: Probiotics Market Value, By Application, 2012-2019 ($Million)
Table 84 Row: Probiotics Market Value, By Ingredient, 2012-2019 ($Million)
Table 85 New Product Launch, 2010–2014
Table 86 New Product Development, 2010-2013
Table 87 Acquisition, 2010–2013
Table 88 Chr. Hansen: Products & Their Descriptions
Table 89 E.I. Dupont: Products & Their Descriptions
Table 90 General Mills: Product & Its Description
Table 91 Danone: Products & Their Descriptions
Table 92 Mother Dairy: Products & Their Descriptions
Table 93 Nebraska: Products & Their Descriptions
Table 94 Nestle Sa: Products & Their Descriptions
Table 95 Royal Dsm: Products & Their Descriptions
Table 96 Yakult: Products & Their Descriptions

List Of Figures

Figure 1 Probiotics Market Segmentation
Figure 2 Research Methodology
Figure 3 Probiotic: Market Size Estimation Methodology
Figure 4 Probiotic Product Market Share, By Geography, 2014
Figure 5 Probiotics Market Value, By Geography, 2012-2019 ($Million)
Figure 6 Probiotics Market, By Geography, 2014 Vs 2019 ($Million)
Figure 7 Probiotics Ingredient Share, By Sub-Type, 2013
Figure 8 Apac: Probiotics Market Share, By Country, 2013
Figure 9 Probiotic Lactobacilli Market Share, By Region & Specie, 2013
Figure 10 Probiotic Functional Food Market Share, By Product, 2013
Figure 11 Probiotic Industry Segmentation
Figure 12 Market Factors Analysis
Figure 13 Probiotics Product & Ingredient Market Share Analysis, 2013
Figure 14 Regional Probiotics Product & Ingredient Market Share Analysis, 2013
Figure 15 Danone: Swot Analysis
Figure 16 Dupont: Swot Analysis
Figure 17 Nestle: Swot Analysis
Figure 18 Yakult: Swot Analysis
Figure 19 Probiotics In Functional Food & Beverage, 2014-2019 ($Billion)
Figure 20 Probiotics In Dietary Supplement, 2014-2019 ($Billion)
Figure 21 Probiotics In Animal Health & Nutrittion, 2014-2019 ($Billion)
Figure 22 Parental Structure Of Probiotics Market
Figure 23 Evolution Of Probiotics
Figure 24 Analysis Of Probiotics Consumers
Figure 25 Porter'S Five Forces Analysis
Figure 26 Probiotics Products Market, 2012–2019
Figure 27 Analysis Of North American Probiotics Market, 2013
Figure 28 Functional Dairy F&B Probiotics Market, By Product, 2012
Figure 29 Limited Congruence Between Efficiency & New Product Developments
Figure 30 Market Potential For Probiotics, 2012
Figure 31 Preventive Healthcare Leads The Applications Market, 2012
Figure 32 Impact Analysis Of Drivers & Restraints, 2014–2019
Figure 33 Benefits Of Probiotics In Animal Health
Figure 34 Probiotics: Key Developments, 2010–2014
Figure 35 Probiotics Market Share, By Growth Strategies, 2010–2014
Figure 36 New Product Launches, 2010-2014
Figure 37 New Product Developments, 2010-2013
Figure 38 Expansion, 2010-2013

The probiotics market is fuelled by the rising popularity of probiotic functional foods and beverages among F&B consumers. Age, stress, poor diet, etc. are some of the factors responsible for digestive ailments, bloating, reduced resistance to infections, etc.; consumption of probiotic enhanced products helps to alleviate these widespread conditions. These products contain live microorganisms (probiotics) that confer positive health effects on the host. Companies such as Yakult Honsha (Japan) and Chr. Hansen (Denmark) have developed patented strains of microorganisms claiming to affect specific health benefits; there has been a proliferation of probiotic ingredient suppliers who developed tailored strains of microorganisms for integration within a diverse set of food products. Awareness, credibility in the health claims of probiotics, and safety are some of the deciding factors for the success of probiotic products. The market for overall probiotic products was $26,125.9 million in 2012 and is estimated to grow at a healthy CAGR of 6% from 2014 to 2019.

Asia-Pacific, owing to its high awareness of the benefits of probiotic yoghurts and fermented milk, is the largest market for probiotics, followed by Europe. However, the market is growing rapidly in the U.S. as well; the general affinity of the U.S. population towards probiotic dietary supplements and the concept of preventive healthcare are expected to drive the market in future due to which the sales of probiotic yogurts are already on the rise. The overall probiotic yogurt market is estimated to grow with a good compound annual growth rate (CAGR). The market size of probiotic dietary supplements accounted for a share of about 8.5% in 2012.

Women buyers are the key drivers for the probiotics market. With the probiotic strains getting into a common factor among the manufacturers, taste and convenience continue to be the most important factors to secure the market share. Overall, the report indicates a flourishing market for functional food and beverage suppliers and manufacturers, where product innovation will be a key factor to increase the market share.

The issue of counterfeit products making unsubstantiated health claims in the market diluting the image of the authentic products by making potential consumers wary about making the choice of consuming probiotic products is restraining the growth of the market. Moreover, the market faces stiff competition from other categories of functional and good-for-health foodstuffs that have significant market share as well as goodwill among consumers, such as products with lesser carbohydrates, fortified with omega-3, vitamins, etc.

The early movers in the industry are likely to benefit in terms of market share; however, it is important that they focus on innovating probiotic strains that are more efficient in terms of survivability in harsh conditions and stability and are supported by competitively priced production technologies. Extensive research is required to develop cost-efficient manufacturing processes for probiotics; companies are hence aiming to invest in R&D for the same. In addition, manufacturers have ensured extensive communication with the consumers in terms of legitimate assertions for the health benefits of these products. Such communications, substantiated with scientific publications, are bound to help consumer faith, and in turn gain profits in the market.

The probiotics market consists of various stakeholders such as suppliers, ingredient processors, research institutes, food and beverage companies, traders, distributors, and consumers. The companies enjoying substantial market share are Yakult Honsha (Japan), Danone (France), Nestle S.A. (Switzerland), etc.

- Arla Foods
- Chr. Hansen Holdings A/S
- E. I. Dupont
- General Mills Inc.
- Groupe Dannone
- Mother Dairy Food Processing
- Nebraska Cultures Inc.
- Nestle Sa
- Royal Dsm N.V.
- Yakult Honsha Co. Ltd.

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