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UK Lingerie & Underwear Retailing 2009

Verdict Research Limited, Feb 2009, Pages: 188


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UK Lingerie and Underwear Retailing 2009 is a new report providing thorough analysis of the underwear market, including forecasts for 2009. Apart from market expenditure and share analysis, nine leading retailers are profiled in detail, with men's and women's underwear market shares and key operating statistics, plus analysis of smaller influential operators

Scope:

- Provides 10 years' expenditure on men's and women's underwear including 2009 forecasts plus distribution channel analysis

- Thorough examination of the key strategic issues identifying the opportunities and threats underwear retailers are facing

- Key operating statistics for the nine leading retailers including market shares, operating profit and margins and sales densities

Highlights:

- Though more resilient than clothing, 2009 will be challenging for underwear retailers - for the first time since our records began in 1988, underwear expenditure growth will be negative (-0.8%), as the recession forces consumers to be more frugal

- The underwear market is becoming more competitive than ever as non specialists aim to supplement their clothing sales with underwear, giving consumers a wider choice of retailers to buy from. Moreover, value retailers are growing their share of the market, exerting downward pressure on prices and posing a greater threat to midmarket players

- Expanding into underwear provides an opportunity for clothing specialists to boost sales, and offers added convenience for the customers. Underwear sales through clothing specialists increased by 19% (£379m) between 2003 and 2008. However, we estimate their proportion of the market declined by 0.3 percentage points in 2008 due to M&S' loss

Reasons to Purchase:

- Understand the impact the recession will have on the underwear market and how retailers can adapt their strategies in response to this

- Identify growth prospects and opportunities in the market with distribution channel shares, growth and values.

- Key operating statistics allows users to benchmark businesses and use as a guide to performance across the market.



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