“There is no European silver bullet for IPTV success”. T-Home’s view of IPTV in Europe succinctly sums up the picture painted by our benchmark of six European IPTV markets. This sector shows more variance across Europe than broadband or mobile markets and is at a much earlier stage of development. However, overall, IPTV in these countries has made significant progress over the past 18 months. VoD sales are showing strong growth in most cases, content catalogues are far more developed, exclusive rights have been won and some operators are strongly pushing HD. There are serious challenges too - in particular, achieving growth in a tough economic climate and in highly competitive pay-TV markets, as well as balancing considerable investment with shareholders’ expectations for profitability.
