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How Western European Telcos Meet the Cloud Computing Needs of Enterprises Europe - Telecom Insider / Vol. 4, No 1, Edition 2
Pyramid Research, Inc, February 2012, Pages: 16
Pyramid Research believes it is critical for operators to educate clients on how they can benefit from cloud computing, as demonstrated in a case study of Orange in a recent Pyramid report.
How Western European Telcos Meet the Cloud Computing Needs of Enterprises examines the trends that are pushing telecom operators in Europe toward cloud computing. It identifies the main business drivers behind adoption of cloud computing by enterprises and discusses how they translated those drivers into specific requirements. Finally, we analyze the various types of service models that may be deployed by cloud providers. The report includes case studies of three Western European operators that provide B2B cloud services: Orange France, KPN and Telefonica.
Orange needed to develop a comprehensive range of cloud services to appeal to various business segments. In order to achieve this goal, Orange entered into partnerships with Cisco, VMWare and EMC to offer infrastructure-as-a-service (IaaS) solutions, including private cloud and backup services, and software-as-a-service (SaaS) solutions, including security and unified communications services. In June 2011, Orange launched Cloud Pro, the online application suite for SMEs. Designed for small businesses with up to 50 employees, the service offers a la carte access to a range of business software for collaboration, administration, marketing, communication and CRM.
“In addition to providing their customers with applications and computing capabilities, Orange provides SMEs with extensive customer service and educates them about the benefits of cloud computing,” says Pyramid Analyst, Dr. Ewa Romaniuk-Calkowska. Between June 2011 and January 2012, the service has been adopted by 2,500 SMEs. “Pyramid Research believes it is critical for operators to educate clients on how they can benefit from cloud computing as SMEs are turning to operators for advice and expect them to become a single point of contact for all their communication and IT needs,” she notes.
UNDERSTANDING THE COMPETITIVE DYNAMICS OF THE CLOUD
A. Why operators should have cloud strategies
B. Enterprises are seeking cost savings and increased mobility
C. Cloud business models for telecom operators
CASE STUDY: Orange promotes Cloud Pro for SMEs
CASE STUDY: KPN offers an integrated OSS/BSS system for MVNOs
CASE STUDY: Telefonica launches a cloud-based mobility solution for business
Table of exhibits
Exhibit 1: Cloud computing framework
Exhibit 2: Communication services trends, Western Europe, 2007-2016
Exhibit 3: Broadband penetration in business sector by region, 2011
Exhibit 4: Cloud computing sub-segments
Exhibit 5: Value chain of cloud computing
Exhibit 6: Orange’s Flexible 4 Business partnerships
Exhibit 7: Applications included in Orange’s Cloud Pro service for business customers, January 2012
Exhibit 8: Magnum is an integrated platform for MVNOs
Exhibit 9: MVNOs in Western Europe, 2011-2016
Exhibit 10: FeedHenry cloud platform
Due to its promise of enhanced flexibility, availability and performance of IT resources, cloud computing has become top of mind for companies, large and small, that are considering the shift from traditional, data-center-based IT to cloud computing to harness related economies of scale.
Cloud computing provides operators with opportunities to leverage their expertise and infrastructure to offer cutting-edge services for enterprises. That can help them to increase customer retention, improve return on investment and create new revenue streams. With enterprises demanding a single point of contact for all their technology needs and expecting integration to be seamless, we believe that a coherent cloud computing strategy is becoming a prerequisite for operators’ further growth in the business segment.
This report examines the trends that are pushing telecom operators in Europe toward cloud computing. It identifies the main business drivers behind adoption of cloud computing by enterprises and discusses how they translated those drivers into specific requirements. Finally, we analyze the various types of service models that may be deployed by cloud providers. The report includes case studies of three Western European operators that provide B2B cloud services: Orange France, KPN and Telefonica.
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