The chocolate confectionery industry is slow growing, driven primarily by the popularity of premium chocolate. This report looks at issues facing the industry, including:
- The overall flattening sales rates and the sinking fortunes of snack-sized and sugar-free segments - The dynamics of chocolate retailing and the strength of non-traditional channels - The declining share of sales through supermarkets, and what can be done to shore up that channel - Potential new products and how they could attract new user groups - What consumers eat when they crave something sweet-and how manufacturers of chocolate can move into other industries - Counterintuitive chocolate products: natural, organic, and functional. Savory chocolates-with herbal or spicy flavor notes-are a niche market, but adults may consider them worth a try - Who eats candy-beyond kids and teens-and how chocolate gift giving varies by holiday
