Pet Care in Hungary

Report
52 Pages
May 2023
Region: Hungary
Euromonitor International
ID: 63725

Hungary is seeing a significant increase in pet food production capacity, further solidifying its position as a major player in the global pet food industry. This growth was driven in part by Nestlé Purina's expansion of its production facility in Bük, Hungary, which now boasts the largest pet food production capacity in Central-Eastern Europe. As a result, Hungary now ranks as the 13th largest pet food exporter worldwide.

The analyst's Pet Care in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product Coverage:
Pet Food, Pet Products.

Data Coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Pet Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

PET CARE IN HUNGARY

EXECUTIVE SUMMARY

Pet care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for pet care?

MARKET INDICATORS

Table 1 Pet Populations 2018-2023

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2018-2023
Table 3 Sales of Pet Care by Category: Value 2018-2023
Table 4 Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 5 Sales of Pet Care by Category: % Value Growth 2018-2023
Table 6 NBO Company Shares of Pet Food: % Value 2018-2022
Table 7 LBN Brand Shares of Pet Food: % Value 2019-2022
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2018-2022
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2019-2022
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2018-2023
Table 11 Distribution of Pet Care by Format: % Value 2018-2023
Table 12 Distribution of Pet Care by Format and Category: % Value 2023
Table 13 Distribution of Dog and Cat Food by Format: % Value 2018-2023
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2023
Table 15 Forecast Sales of Pet Food by Category: Volume 2023-2028
Table 16 Forecast Sales of Pet Care by Category: Value 2023-2028
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2023-2028
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

Summary 1 Research Sources

DOG FOOD IN HUNGARYKEY DATA FINDINGS

2023 DEVELOPMENTS

Dog food sees rising volume sales growth in 2023
Consumers shift towards lower-priced pet food
Oral care treats gain ground, as players invest in catering to small-sized dogs

PROSPECTS AND OPPORTUNITIES

Lifestyle-based dog food diversification to expand during forecast period
Anticipated rise in small-portion dog food sales
Greater focus on targeting obesity and promoting healthy canine diets

CATEGORY INDICATORS

Table 19 Dog Owning Households: % Analysis 2018-2023
Table 20 Dog Population 2018-2023
Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2018-2023

CATEGORY DATA

Summary 2 Dog Food by Price Band 2023
Table 22 Sales of Dog Food by Category: Volume 2018-2023
Table 23 Sales of Dog Food by Category: Value 2018-2023
Table 24 Sales of Dog Food by Category: % Volume Growth 2018-2023
Table 25 Sales of Dog Food by Category: % Value Growth 2018-2023
Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2018-2023
Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2018-2023
Table 28 NBO Company Shares of Dog Food: % Value 2018-2022
Table 29 LBN Brand Shares of Dog Food: % Value 2019-2022
Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2019-2022
Table 31 Distribution of Dog Food by Format: % Value 2018-2023
Table 32 Forecast Sales of Dog Food by Category: Volume 2023-2028
Table 33 Forecast Sales of Dog Food by Category: Value 2023-2028
Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2023-2028
Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2023-2028

CAT FOOD IN HUNGARYKEY DATA FINDINGS

2023 DEVELOPMENTS

Volume sales continue to rise in 2023
Oral care treats benefit from player investment, while humanisation trend informs innovation
Cat food sees increased polarisation in 2023

PROSPECTS AND OPPORTUNITIES

Free-from soups and specialised diets set to see greater growth, while pet owners will increasingly seek out eco-friendly packaging
Convenience trends drive demand for processed and packaged cat food products
Discount-seeking will persist, supporting growth of discounters and e-commerce distribution channels

CATEGORY INDICATORS

Table 36 Cat Owning Households: % Analysis 2018-2023
Table 37 Cat Population 2018-2023
Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2018-2023

CATEGORY DATA

Summary 3 Cat Food by Price Band 2023
Table 39 Sales of Cat Food by Category: Volume 2018-2023
Table 40 Sales of Cat Food by Category: Value 2018-2023
Table 41 Sales of Cat Food by Category: % Volume Growth 2018-2023
Table 42 Sales of Cat Food by Category: % Value Growth 2018-2023
Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2018-2023
Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2018-2023
Table 45 NBO Company Shares of Cat Food: % Value 2018-2022
Table 46 LBN Brand Shares of Cat Food: % Value 2019-2022
Table 47 LBN Brand Shares of Cat Treats and Mixers: % Value 2019-2022
Table 48 Distribution of Cat Food by Format: % Value 2018-2023
Table 49 Forecast Sales of Cat Food by Category: Volume 2023-2028
Table 50 Forecast Sales of Cat Food by Category: Value 2023-2028
Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2023-2028
Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2023-2028

OTHER PET FOOD IN HUNGARYKEY DATA FINDINGS

2023 DEVELOPMENTS

Retail channels focus on optimisation as specialised pet stores and e-commerce expand
Small pets enjoy expanding variety of snacks of treats
Greater emphasis on functional and natural ingredients

PROSPECTS AND OPPORTUNITIES

Other pet food set to see rise in specified and health-positioned food products
Fish food to enjoy increased focus on health-boosting ingredients and all-in-one products
Economic pressures to push demand for discounts, multipacks and bulk packaging formats

CATEGORY INDICATORS

Table 53 Other Pet Population 2018-2023

CATEGORY DATA

Table 54 Sales of Other Pet Food by Category: Volume 2018-2023
Table 55 Sales of Other Pet Food by Category: Value 2018-2023
Table 56 Sales of Other Pet Food by Category: % Volume Growth 2018-2023
Table 57 Sales of Other Pet Food by Category: % Value Growth 2018-2023
Table 58 LBN Brand Shares of Bird Food: % Value 2019-2022
Table 59 LBN Brand Shares of Fish Food: % Value 2019-2022
Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2019-2022
Table 61 Distribution of Other Pet Food by Format: % Value 2018-2023
Table 62 Forecast Sales of Other Pet Food by Category: Volume 2023-2028
Table 63 Forecast Sales of Other Pet Food by Category: Value 2023-2028
Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2023-2028
Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2023-2028

PET PRODUCTS IN HUNGARYKEY DATA FINDINGS

2023 DEVELOPMENTS

Sales driven by rising pet ownership, while pet shops and superstores face intensifying competition from supermarkets, hypermarkets and e-commerce
Humanisation trend influences pet products
Cat litter sees shift towards low-cost varieties

PROSPECTS AND OPPORTUNITIES

Rising demand for eco-friendly and sustainable options, while humanisation trend will continue to push growth in a range of product types
Vets to play greater role in recommendations and advice
Drops for personalised pet care anticipated to rise

CATEGORY DATA

Table 66 Sales of Pet Products by Category: Value 2018-2023
Table 67 Sales of Pet Products by Category: % Value Growth 2018-2023
Table 68 Sales of Pet Healthcare by Type: % Value 2018-2023
Table 69 Sales of Other Pet Products by Type: % Value 2018-2023
Table 70 NBO Company Shares of Pet Products: % Value 2018-2022
Table 71 LBN Brand Shares of Pet Products: % Value 2019-2022
Table 72 Distribution of Pet Products by Format: % Value 2018-2023
Table 73 Forecast Sales of Pet Products by Category: Value 2023-2028
Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2023-2028

PURCHASE OPTIONS

Single User License PDF

Site License PDF

Enterprise License PDF

need a quote ?

License	Format	Properties	Price
SINGLE USER LICENSE PDF	The product is a PDF.	This is a single user license, allowing one user access to the product.	€1750EUR$1,931USD£1,560GBP
SITE LICENSE PDF	The product is a PDF.	This is a site license, allowing all users within a given geographical location of your organization access to the product.	€3500EUR$3,862USD£3,119GBP
ENTERPRISE LICENSE PDF	The product is a PDF.	This is an enterprise license, allowing all employees within your organization access to the product.	€5250EUR$5,793USD£4,679GBP

Why buy this report?

Table of Contents

Related Topics

Related Reports

Pet Care in Western Europe

Premiumisation in Pet Care: Inflation and Beyond

Nordic Pet Care Market (2023 Edition): Analysis by Pet Type (Dog, Cat, Fish, Bird, Others), Category (Food, Product, Groom & Board), Sales Channel, By Country: Market Insights and Forecast (2019-2029)

Pet Care - Global Strategic Business Report

Global Pet Care Market - Outlook & Forecast 2023-2028