- Language: English
- 29 Pages
- Published: November 2012
- Region: Global
WeConnectFashion: USA Jeans Market Research 2013 Edition
- Published: May 2012
- Region: United States
- 79 Pages
The WeConnectFashion USA Jeans Market Research Report provides in-depth analysis focused on the entire US jeans industry in one superb, value-price package. The report contains market intelligence -- statistics, major competitor profiles, and projections -- for assessing marketplace opportunities.
The WeConnectFashion USA Jeans Market Research Report is ideal for assisting in business plan development, major business decisions, new product design and launches and for identifying key industry players, marketing vehicles and entry barriers in the US denim market.
The 2013 edition of the WeConnectFashion USA Jeans Market Research Report covers the men's, women's and children's markets.
""Jeans represent democracy in fashion.”
- Giorgio Armani.
74% of American consumers say they “love or enjoy” wearing denim. We love denim so much that we purchase about 450 million pairs of jeans each year. Denim is the most extensively produced and used apparel in the U.S. today. The market is cyclical and sensitive to employment rates, production levels, fashion trends, celebrity endorsements, lifestyle changes, and other such factors. The market was resilient during the recession, yet 2011-2012 saw strong volume and value growth for this apparel category. Astonishingly, the world market for denim jeans is projected to exceed $xx billion by the year 2015.
This leads WeConnectFashion and other industry analysts to safely believe that the market is still promising for many opportunities in denim. The U.S. and global jeans market was able to weather the recession, posting positive growth rates of 3% and 2% (US dollar fixed exchange rate) in 2008 and 2009, respectively, 2010-2011 marked a return to strong growth. While overall apparel recorded positive value growth throughout the recession, jeans outperformed the wider market segments thanks to being one of the most versatile and consistent items of clothing in the American wardrobe.
The category's xx% growth in 2011 showed that consumers are now willing to spend more for their favorite type of clothing. Jeans are a wardrobe staple for Western consumers who wear them on a variety of occasions, from work to socializing. Markets with the highest jeans volume per capita are North America, Australia and Western Europe.
The recession may have led consumers to simply buying jeans to replace old, worn-out pairs, but now the U.S. economy is experiencing a recovery. Jeans are starting to be treated like a luxury again, with the global share of premium jeans showing increases in 2011. The xx% spike in annual sales for global luxury brand True Religion in 2011 illustrates the strong demand for luxury denim and the fact that jeans are no longer merely considered as casual wear.
Improvements in the shape and fit of jeans are also boosting category sales globally. Trends from Latin America and Africa, where females prefer clothing that shows off a curvier figure, are being exported globally. Levi's Curve ID denim line clearly demonstrates this trend. Curve ID is a successful collection of jeans that offer a more flattering fit for women with curvier body shapes, in Asia, Europe, North and Latin America.
Denim companies across all price-points are innovating fabrics and styles to keep consumers happy. It is normal for an American consumer to own at least xx pairs of jeans, therefore manufacturers must offer a wide variety to satisfy this desire. It is important for companies to offer casual, weekend, on-the-go and dressier styles of jeans. As jeans become more acceptable in the workplace and at events, the market will continue to grow.
With unemployment levels down and consumer confidence up, WeConnectFashion believes there are great times ahead for the jeanswear industry. SHOW LESS READ MORE >
Major Competitor Profiles
Market Demand Prospects
Advertising & Media
List of Tables:
- Denim Market Size. 2015 Projection
- Market Share. USA vs Global
- Sales: Global Denim vs USA Denim. 2015 projection
- Consumers' Feelings About Denim. Male vs Female
- Teen Spending
- American Female Wardrobe. Denim vs Non-Denim
- Teen Attitudes Towards Dressing
- Apparel Purchasing, by Age
- Customer Attitudes Towards Jeans
- Factors to Purchasing Apparel among Women
- Top 10 Jeans Brands by Sales
- Back-to-School Jeans Brand Matrix
- FaceBook User Growth (advertising & media section)
- Top 10 Celebrity Names (advertising & media section)
- US Inflation Rate
- US Unemployment Rate
- US GDP Growth Rate