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China TV Shopping Industry Report, 2013 - Product Image

China TV Shopping Industry Report, 2013

  • ID: 2669671
  • October 2013
  • Region: China
  • 55 Pages
  • Research In China

FEATURED COMPANIES

  • Acorn International
  • Best 1
  • CNRMALL
  • Hao24
  • Happigo
  • Jiajiamall
  • MORE

In 2009, the State Administration of Radio Film and Television (SARFT) released Opinions on TV Shopping Channel Construction and Management and Notice concerning Strengthening Management over TV Shopping Video Advertising and Home Shopping Programs in succession, which made China's TV shopping market more standardized, with market size up to RMB58.67 billion in 2011 and RMB70.12 billion in 2012.

For TV shopping companies, there are two influential types of business models: first, companies or professional shopping channels established by local TV stations themselves; second, companies operated by buying television time.

Broadcast television system-managed TV shopping channels by virtue of their own low-cost channel advantage as well as the cooperation with broadcast television media are expanding their coverage and gaining more market share.

As of October 2013, no laws or regulations have been yet issued for TV shopping in China. Accordingly, there are no definite rules about the positioning, entrants' qualification, radio broadcast norms and other issues of TV shopping.

Professional Committee of Media Shopping, China General Chamber of Commerce has already READ MORE >

FEATURED COMPANIES

  • Acorn International
  • Best 1
  • CNRMALL
  • Hao24
  • Happigo
  • Jiajiamall
  • MORE

1 Definition and Mode of TV Shopping
1.1 Definition
1.2 Foreign TV Shopping Mode
1.3 China's Current TV Shopping Modes

2 TV Shopping Industry Chain
2.1 Product Supply
2.2 Payment
2.3 Logistics
2.4 TV Media

3 Development Environments of TV Shopping Industry
3.1 Macroeconomic Environments
3.2 Policy Analysis
3.3 Risks and Solutions
3.4 Contributing Factors

4 Status Quo and Competition of TV Shopping
4.1 Status Quo
4.2 Business Models
4.2.1 TV Direct
4.2.2 Home Shopping Channels
4.2.3 Comparison of Two Models
4.3 Competition
4.4 Outlook

5 Foreign and Domestic TV Shopping Companies
5.1 QVC
5.1.1 Development History
5.1.2 Operation Characteristics of QVC
5.2 Eastern Home Shopping
5.2.1 Profile
5.2.2 Operation
5.3 Happigo
5.3.1 Profile
5.3.2 Main Access
5.3.3 Main Products and Target Customers
5.3.4 Latest Developments in 2012-2013
5.4 Oriental CJ
5.4.1 Profile
5.4.2 Operation
5.5 CCTV Home Shopping
5.5.1 Profile
5.4.2 Operation
5.4.3 Latest Developments in 2012-2013
5.6 Best 1
5.6.1 Profile
5.6.2 Operation
5.6.3 Major Covered Channels
5.6.4 Developments in 2012-2013
5.7 Hao24
5.7.1 Profile
5.7.2 Operation
5.7.3 Developments in 2012-2013
5.8 Acorn International
5.8.1 Profile
5.8.2 Operation
5.8.3 Financial Analysis
5.8.4 Direct Sales Platform
5.9 China Seven Star Shopping Co., Ltd
5.9.1 Profile
5.9.2 Operation
5.9.3 Financial Analysis
5.9.4 Strategy
5.10 Jiayougo
5.10.1 Profile
5.10.2 Operation
5.10.3 Major Covered Channels
5.10.4 Latest Developments in 2012-2013
5.11 Jiajiamall
5.11.1 Profile
5.11.2 Operation
5.11.3 Latest Developments in 2012-2013
5.12 SSGO
5.12.1 Profile
5.12.2 Operation
5.12.3 Latest Developments in 2012-2013
5.13 CNRMALL
5.13.1 Profile
5.13.2 Operation
5.13.3 Latest Developments in 2012-2013

List Of Charts:

- Channels Operated by CCTV Home Shopping
- China's Social Retail Goods and TV Shopping Sales, 2004-2013
- China's TV Shopping Industry Scale, 2011-2016E
- Consumer Price Index, 2003-2013
- Difference between TV Shopping and TV Direct-sale
- Features of Oriental CJ
- Main Coverage Area of Best 1
- Main Coverage Area of Happigo
- Main Operating Characteristics of Best 1
- Main Operating Characteristics of QVC
- Main Proprietary Brands of EHS
- Major Covered Channels of Best 1
- Major Covered Channels of Oriental CJ
- Major Distribution Areas and Time Limits of SSGO
- Major Local TV Shopping Channels
- Major National TV Shopping Channels
- Major Secondary Companies of Jiayougo
- Major TV Shopping Channels of EHS
- Operating Revenue of China Seven Star Shopping, 2012
- Per Capita Disposable Income of Urban Residents, 2005-2013
- Product Distribution of Happigo
- Revenue Structure of Acorn International, 2008-2013
- Revenue and Net Income of Acorn, 2008-2013
- Revenue and Net Income of Seven Star, 2008-2012
- Sales of Major Products of Acorn International, 2010-2012
- TV Direct vs. Home Shopping Channels
- TV Shopping Industry Chain
- Target Consumers of Happigo
- Total Retail Sales of Social Consumer Goods, 2007-2013

- Acorn International
- Best 1
- CNRMALL
- China Seven Star Shopping Co., Ltd
- Hao24
- Happigo
- Jiajiamall
- Jiayougo
- Oriental CJ
- QVC
- SSGO

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