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Whirlpool Corp in Consumer Appliances (World) Product Image

Whirlpool Corp in Consumer Appliances (World)

  • Published: November 2012
  • Region: Global
  • 46 pages
  • Euromonitor International

Whirlpool remains the global leader in major appliances, although Haier continues to close in on Whirlpool. Whirlpool has established a strong profile in North America and Latin America, but despite having made significant in-roads in the Indian market, remains a relatively modest player in Asia Pacific overall. This is due to its weak presence in China. Whirlpool aims to remedy this with a strategic partnership agreement signed with Suning in 2012, a major retailer of consumer appliances in Chi...

Euromonitor International’s Whirlpool Corp in Consumer Appliances (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Consumer Appliances industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Whirlpool Corp in Consumer Appliances (World)
Euromonitor International
November 2012
Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Category and Geographic Opportunities
Brand Strategy

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