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Whirlpool Corp in Consumer Appliances (World) Product Image

Whirlpool Corp in Consumer Appliances (World)

  • Published: May 2014
  • Region: Global
  • 53 pages
  • Euromonitor International

Whirlpool lost its major appliances global leader position to Haier in 2012. However, 2013 marked the best year for the company since the economic crisis, driven by the long awaited recovery of the US market. North America and Latin America are strong markets for the company, but, despite having made significant in-roads in the Indian market, it remains a modest player in Asia Pacific. The company is betting on its acquisition of Hefei Sanyo in China to give it the boost it needs in this region.

The International’s Whirlpool Corp in Consumer Appliances (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Consumer Appliances industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Whirlpool Corp in Consumer Appliances (World)

May 2014
Introduction
Strategic Evaluation
Competitive Positioning
Market Assessment
Category and Geographic Opportunities
Brand Strategy
Operations
Recommendations

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