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Best Practices in Developing Targeting Strategies and Driving Innovations for Social Media Mobile Marketing Initiatives - Food & Beverage Industry in the US - Product Image Special Offer Sale Banner

Best Practices in Developing Targeting Strategies and Driving Innovations for Social Media Mobile Marketing Initiatives - Food & Beverage Industry in the US

  • ID: 2883495
  • May 2014
  • Region: United States
  • 110 Pages
  • Socintel360
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Leading food & beverage companies are capitalizing on consumer engagement over social networking sites to build a deeper understanding of changing consumer behavior. Mobile marketing is helping marketers in reaching out to consumers directly. Together, mobile and social media are offering real time, personalized solutions for consumers. Over the forecast period, Socintel360 believes focus on creative and engaging content is expected to intensify. As a result, investments and advertising budget allocation towards interactive formats such as video and gaming will increase significantly.

This report answers the following key questions:

- How food & beverage marketers can formulate holistic social media mobile marketing strategies?
- Is the campaign strategy effective enough to drive ROI and market share?
- Engagement Tactics – What are the engagement tactics used by market “Leaders”?
- Loyalty Programs – How food & beverage marketers are focusing on developing loyalty programs for social media and mobile marketing along with plans for integrating it with other channels?
- Format & Platform Strategy – How READ MORE >

Note: Product cover images may vary from those shown

1 About this Report
1.1. About Socintel360
1.2. Summary
1.3. Scope
1.4. Key Questions Answered
1.5. Methodology
1.5.1. Overview
1.5.2. Desk Research
1.5.3. Industry (Trade) Surveys
1.5.4. Consumer Behavioral Analysis
1.5.5. Company Analysis
1.5.6. Forecasting
1.5.7. Quality Control & Data Validation
1.6. Survey Details
1.7. Definitions – WIP
1.8. Disclaimer
2 Best Practices Analysis Framework
2.1. Framework Overview
2.1.1. Master Pillar – Social Media Mobile Marketing Effectiveness Index
2.1.2. Pillar 1 – Strategic Imperatives
2.1.3. Pillar 2 – Budget Allocation Strategy
2.1.4. Pillar 3 – Operational Strategies
2.1.5. Pillar 4 – Targeting Strategy & Innovation
2.1.6. Pillar 5 – Benefits and ROI
2.2. Scoring Methodology
2.2.1. Company Scoring and Identifying “Leaders”, “Followers”, and “Laggards”
2.2.2. Industry Scoring
3 Analysis and Opinion on Best Practices in Social Media Mobile Marketing
3.1. Effectiveness Index
3.2. Pillar 1: Strategic Imperatives
3.3. Pillar 2: Budget Allocation Strategies
3.4. Pillar 3: Operational Strategies
3.5. Pillar 4: Targeting & Innovation Strategies
3.6. Pillar 5: Benefits & ROI
4 Targeting and Campaign Strategy
4.1. Engagement Tactics
4.1.1. Targeting Niche Segments
4.1.2. Multiple Platform Campaign Strategy
4.1.3. Augmented Reality
4.1.4. Chat Messengers
4.2. Loyalty Programs
4.3. Format & Platform Strategy
4.3.1. Brand Building
4.3.2. Lead Generation and Promotion
4.3.3. Product Launch
4.4. Strategic & Technical Collaboration
4.5. Analytics and Tools
4.6. Location Based Marketing

List of Figures:
Figure 1: Methodology Framework
Figure 2: Region of the Respondent’s Office (Sample size N = 1872)
Figure 3: Title of the Respondents (Sample size N = 1872)
Figure 4: Respondent’s Company Size Segmented by Employees, (Sample Size N = 1872)
Figure 5: Respondent’s Industry (Sample Size N = 1872)
Figure 6: Respondent’s F&B Industry Segmentation (Sample Size = 374)
Figure 7: Social Media Mobile Effectiveness Index – Framework
Figure 8: Social Media Mobile Marketing Effectiveness Index, Q4 2012 - Q1 2014
Figure 9: Social Media Mobile Marketing Effectiveness Index – Benchmarking Industries, Q1 2013 Vs. Q1 2014
Figure 10: Effectiveness Index Score vs. Budget Allocation Strategies Index Score, Q1 2014
Figure 11: Strategic Imperatives Effectiveness Index, Q4 2012 - Q1 2014
Figure 12: Strategic Imperatives Effectiveness Index Across Industries, Q1 2013 Vs. Q1 2014
Figure 13: Strategic Imperative Index Score vs. Benefits & ROI Index Score, Q1 2014
Figure 14: Budget Allocation Strategies Effectiveness Index, Q4 2012 - Q1 2014
Figure 15: Budget Allocation Strategies Effectiveness Index Ranking Across Industry, Q1 2013 Vs. Q1 2014
Figure 16: Budget Allocation Strategies Effectiveness Index Score vs. Targeting Strategies and Innovations Effectiveness Index Score, Q1 2014
Figure 17: Operational Strategies Effectiveness Index, Q4 2012 - Q1 2014
Figure 18: Operational Strategies Effectiveness Index Ranking Across Industry, Q1 2013 Vs. Q1 2014
Figure 19: Operational Strategies Effectiveness Index Score Vs. Benefits and ROI Effectiveness Index Score, Q1 2014
Figure 20: Targeting Strategies & Innovations Effectiveness Index, Q4 2012 - Q1 2014
Figure 21: Targeting Strategies & Innovations Effectiveness Index Ranking Across Industry, Q1 2013 Vs. Q1 2014
Figure 22: Benefits and ROI Index Score vs. Targeting Strategies and Innovations Index Score, Q1 2014
Figure 23: Benefits & ROI Effectiveness Index, Q4 2012 - Q1 2014
Figure 24: Benefits & ROI Effectiveness Index Ranking Across Industry, Q1 2013 Vs. Q1 2014
Figure 25: Engagement Tactics Effectiveness Index, Q4 2012 - Q1 2014
Figure 26: Key Focus Areas in Social Media Mobile Marketing to Drive Consumer Engagement
Figure 27: Social Media Mobile Marketing – Targeting Strategy, Niche vs. Mass Market
Figure 28: Cocoa Pebbles and Fruity Pebbles – Campaign View
Figure 29: Key Events for Launching Social Media Mobile Advertising, Q1 2014
Figure 30: Bud Light Platinum, Justin Timberlake Launch Mobile Social Scavenger Hunt – Campaign View
Figure 31: Coors Light Launches Campaign for Brand Awareness and Sales – Campaign View
Figure 32: Coca Cola Launches 360 Degree Multichannel Campaign for NCAA Championships – Campaign View
Figure 33: Budweiser Taps Mobile, Social Market to Keep Fans Updated on Music – Campaign View
Figure 34: Single Platform vs. Multi Platform – Preferred Strategy in 2014
Figure 35: Which Strategic Imperatives are Driving You to Invest in Augmented Reality Based Campaigns through Social Media and Mobile?
Figure 36: Do You Think Integrating AR with Social Media Analytics Would Result in Higher ROI?
Figure 37: Do You Plan to Take Initiatives to Integrate AR with Social Media Analytics?
Figure 38: What are the Challenges in Integrating AR with Social Media?
Figure 39: Do You Plan to Allocate Advertising Budget to Leverage Chat Messengers in 2014?
Figure 40: What Would be the Key Drivers for You to Allocate Advertising Budget towards Chat Messengers?
Figure 41: What are Your Preferred Chat Messenger Platforms for Launching Ad Campaigns?
Figure 42: General Mills’ Wheaties: Augmented Reality for Interactive Packaging – Campaign Veiw
Figure 43: Bolthouse Farms’ Juice Recognition Campaign on Instagram
Figure 44: Loyalty Programs Effectiveness Index, Q4 2012 - Q1 2014
Figure 45: Degree of Social Media Mobile Marketing Loyalty Program Integration with integrated with Other Channels
Figure 46: Do You Plan to Launch an Integrated Loyalty Program Across Channels
Figure 47: Key Barriers in Integrating Social Media Mobile Based Loyalty Program
Figure 48: Format & Platform Effectiveness Index, Q4 2012 - Q1 2014
Figure 49: Which is Your Preferred Format for Launching Brand Awareness Related Campaigns on Social Media Mobile Marketing?
Figure 50: Which is Your Preferred Platform for Launching Brand Awareness Related Campaigns on Social Media Mobile Marketing?
Figure 51: Perrier : Secret Place – Campaign View
Figure 52: Snapple : Mobilizes Real Facts Campaign via Branded Game – Campaign View
Figure 53: Which is Your Preferred Format for Launching Lead Generation and Promotional Related Campaigns on Social Media Mobile Marketing?
Figure 54: Which is Your Preferred Platform for Launching Lead Generation and Promotional Related Campaigns on Social Media Mobile Marketing?
Figure 55: Smart Puffs: Promoting Monster University – Campaign View
Figure 56: Which is Your Preferred Platform for Promoting Product Launch Related Campaigns on Social Media Mobile Marketing?
Figure 57: Which is Your Preferred Format for Promoting Product Launch Related Campaigns on Social Media Mobile Marketing?
Figure 58: The Coffee Bean and Tea Leaf Engages with Customers at Micro-Local Level – Campaign View
Figure 59: Lipton Widens Social Media Horizon with the Launch of New Social App – Campaign View
Figure 60: Frito Lay’s : Mix-Ups Cheetos – Campaign View
Figure 61: Mountain Dew leverages on Instagram to Promote Kickstart Beverage – Campaign View
Figure 62: Strategic & Technical Collaboration Effectiveness Index, Q4 2012 - Q1 2014
Figure 63: Open to Collaborate on Social Media and Mobile Marketing Initiatives, Q1 2014
Figure 64: Preferred Partners to Drive Social Media Mobile Marketing in 2014
Figure 65: Kernel Season : Movie Trivia Game – Campaign View
Figure 66: Zatarain’s, Popeyes Launch Campaign on Twitter to Increase Fan Base – Campaign View
Figure 67: Analytics & Tools Effectiveness Index, Q4 2012 - Q1 2014
Figure 68: Strategic Imperatives Driving Investment in Analytics and Tools for Social Media Mobile Marketing
Figure 69: Location Based Marketing Effectiveness Index, Q4 2012 - Q1 2014
Figure 70: Key Focus Areas in LBM to Drive Consumer Engagement
Figure 71: Which Strategic Imperatives are Driving You to Invest in LBM?
Figure 72: Preferred Platform for Launching LBM Based Campaigns?
Figure 73: Coors Light– Segments NASCAR Fans through App Sponsorship – Campaign View

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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