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Toys and Games - Global Strategic Business Report Product Image

Toys and Games - Global Strategic Business Report

  • Published: March 2013
  • Region: Global
  • 802 Pages
  • Global Industry Analysts, Inc

This report analyzes the worldwide markets for Toys and Games in US$ Million by the following Product Categories/Segments: Traditional Toys (Games and Puzzles, Infant and Preschool, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride-Ons, Soft/ Plush Toys, and Other Toys and Games), and Video Games. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Annual estimates and forecasts are provided for the period 2010 through 2018. Also, a six-year historic analysis is provided for these markets. The report profiles 237 companies including many key and niche players such as Activision Blizzard, Inc., Electronic Arts Inc., Hasbro, Inc., JAKKS Pacific, Inc., Kids II, Inc., KNEX Brands, L.P., Konami Corporation, LeapFrog Enterprises, Inc., LEGO Group, Mattel Inc., Fisher-Price, Inc., MEGA Brands, Inc., MGA Entertainment, Inc., Microsoft Corporation, NAMCO BANDAI Holdings Inc., Nintendo Co. Ltd., Playmates Toys, Inc., Ravensburger AG, Sanrio Company Ltd., Sega Corporation, Sony Computer Entertainment Inc., Take Two Interactive Software, Inc., Tarata Toys Ltd., TOMY Company READ MORE >

TOYS AND GAMES

A GLOBAL STRATEGIC BUSINESS REPORT

CONTENTS

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
Traditional Toys I-3
Games and Puzzles I-4
Infant and Preschool Toys I-4
Activity and Construction Toys I-4
Dolls and Action Figures I-4
Vehicle Toys and Ride-Ons I-4
Soft and Plush Toys I-5
Other Toys and Games I-5
Video Games I-5

II. Executive Summary

1. INDUSTRY OVERVIEW II-1
Current and Future Analysis II-1
Toys and Games - Not Just "Playthings" II-1
Down the Time Lane II-2
Current Scenario II-2
Changing Dynamics Shape the Future II-2
Interactive Toys on the Path of Seizing a Major Chunk of the
Market II-3
Global Toys and Games Market Scenario II-4
Recession and Eurocrisis Weaken Toys and Games Markets in the
Developed World II-4
Demographics Determine Market Growth II-4
Seasonality in Toy Sales - The Christmas Factor II-5
Dynamic Fashion Trends Make Demand Unpredictable II-5
Developed Markets Lead in Per Capita Spending II-5
Table 1: Average Per Kid Expenditure on Toys in US$ in
Select Countries (2010) (includes corresponding Graph/Chart) II-5
Competitive Scenario II-6
Problems Associated with Outsourcing of Production to Low
Cost Countries II-6
New Toy Design Ideas Come Mostly from Freelance Inventors II-6
Distribution II-6
Regulatory Scenario in Key Markets II-6
US II-7
European Union II-7
Japan II-7
Trade II-7
Safety and Environmental Protection Requirements - New
Challenges for Toy Exporters II-7

2. TRENDS AND ISSUES II-9
Fast Maturing Young Children Embrace High Technology, Advanced
Products II-9
Movies, Cartoons and Toys - A Profitable Equation II-9
Toy Licensing Gains Prominence II-9
Mass Merchandisers Take the Lead II-10
Increasing Number of Cross Industry Partnerships II-10
Changing Concepts for Girls' Toys II-10
Electronic Edutainment Toys and Youth Electronics Gain Traction II-10
Virtualization of Toys - A New Tech Driven Strategy II-11
Outdoor and Sports Toys Attract Parents II-11
Toys as Collectibles - A Growing Trend II-11

3. VIDEO GAMES - AN OVERVIEW II-12
Video Games - A Quick Primer II-12
Video Games Market Regains Momentum Post Recession II-12
Organization of the Video Game Industry II-13
Video Game Platforms II-14
Table 2: Global Market for Video Games (2012): Percentage
Share Breakdown by Platform - Console Games, Arcade Games,
Online Games, PC Games and Mobile Games (includes
corresponding Graph/Chart) II-14
Video Game Sub-Segments Battle for Market Share II-14
Console Games II-15
Video Game Consoles Market Consolidated to Just Three Players II-15
Xbox 360, Led by Kinect, Tops the Chart in Home Consoles Market II-16
Table 3: Global Market for Games Consoles (2010-2012):
Percentage Share Breakdown for Nintendo Wii, Sony
PlayStation 3 and Microsoft Xbox 360 (includes corresponding
Graph/Chart) II-16
Emergence of New Gaming Platforms Beating Out Consoles in the
Developed World II-17
Online Games II-17
Online Games to Experience Strong Growth II-17
Table 4: Global Market for Online Games (2012): Percentage
Share Breakdown by Geographic Region - China, Korea, Europe,
North America, Japan and Others (includes corresponding
Graph/Chart) II-18

Table 5: Internet Access by Region/Country (2010) (includes
corresponding Graph/Chart) II-18
Physical Production and Distribution of Games Declines with
the Emergence of Online Games II-18
Mobile Games II-19
The Mobile Space Evolves as One of the Key Gaming Platforms II-19
Table 6: Global Market for Mobile Games (2012): Percentage
Share Breakdown by Geographic Region - Japan, US, Europe,
South Korea, China and Rest of World (includes corresponding
Graph/Chart) II-19

4. SEGMENTAL ANALYSIS II-20
Traditional Toys II-20
Games and Puzzles II-20
Traditional Games Continue to Interest Children in the Video
Game Era II-20
The Move towards Digitization II-20
Creators of Traditional Games Ally with Digital Game
Developers to Stay Relevant II-20
Manufacturers take Technology Infusion into Games to the
Next Level II-21
Market Trends II-21
Strategies in Board Games Change Gradually II-21
Growing Popularity of Business Board Games II-21
China's New Found Interest in Physical Board Games II-22
Physical Board Game Parlors Spring up across China II-22
Card Games on the ‘Digital' Path Too II-22
Infant and Preschool Toys II-23
Factors Influencing Infant and Preschool Toy Demand II-23
Latin America and Asia-Pacific to Showcase Impressive Growth II-23
Activity and Construction Toys II-24
Construction Toys - It's a Boy Thing II-24
Leading Brands in the Market II-24
Leading Construction Toy Brands in the US (2012): Brands
Ranked on the Basis of Distribution (% Shelf-Space
Occupied) with Major Retailers II-24
Dolls and Action Figures II-25
Dolls and Action Figures - One of the Largest Traditional
Toy Segments II-25
Recalls Continue to be a Burning Issue II-25
Controversies and Growth go Hand-in-Hand in the Dolls Market II-25
Doll Manufacturers Diversify II-26
Dolls Increasingly Used as a Medium to Spread Social Awareness II-26
Life-Like Interactive Dolls - Capturing Fancy of All II-26
Barbie: Mattel's Trump Card II-26
Soft and Plush Toys II-27
Soft and Plush Toys Still Popular for Gifting Purposes II-27
Infant Plush Toys in Demand II-27
Winter Witnesses Highest Sales II-28
Popularity Grows for Soft Toy Replicas of Endangered Species II-28
Sports Mascots also Drive Growth II-28
Video Games II-28
Rapid Pace of Technology Development Leads to Quicker Product
Obsolence II-28
Revenue Models Transforming from Subscription Based to
Advertising Based II-29
Serious Games to Enjoy Strong Growth in Future II-29
Casual Games Soar High II-29
Perceived Educative Value of Video Games on the Rise II-30
Thriving Pre-owned Games Market a Rising Threat for Games
Developers II-30

5. PRODUCT OVERVIEW II-31
Toys II-31
Traditional Toys II-31
Games and Puzzles II-31
Games and Puzzles - An Introduction II-31
Board Games II-31
The Inherent Features of Board Games II-32
Card Games II-32
‘Puzzle' - A Definition II-33
Jigsaw Puzzles II-33
Word Puzzles II-33
Logic Puzzles II-33
Combination Puzzles II-33
Tiling Puzzles II-34
Picture Puzzles II-34
Transport Puzzles II-34
Tour Puzzles II-34
‘Traditional Video/Computer Games', a New Genre II-34
Infant and Preschool Toys and Games II-34
Cognitive Development in Infants II-34
Nurturing Cognitive Development through Toys and Play II-35
Age and Cognitive Connections II-35
What Toys do Infant and preschoolers Like to Play With? II-35
Safety, the Most Important Criteria II-36
Materials for Infant and Preschool Toys II-36
Ideas for New Toy Designs Come Mostly from Freelancers II-36
Infant and Preschool Toys II-37
Infant Mobiles II-37
Rattles II-38
Toy Pacifiers II-38
Toy Teethers II-39
Playgyms II-39
Infant Electronic Learning II-39
Health Risks from Unsafe Toys for Infants II-39
Activity and Construction Toys II-40
Construction Toys for Toddlers II-40
Foam Stacking Blocks II-40
Alphabet Blocks II-40
Select Products on the Market II-40
Lego Duplo II-40
Mega Bloks II-41
Preschool Construction Toys II-41
Select Products on the Market II-41
Bristle Blocks and Krinkles II-41
Wooden Building Blocks II-41
Gears II-41
Lincoln Logs II-41
Legos II-42
Art and Craft Materials II-42
Dolls and Action Figures II-42
Dolls II-42
Nurturing Dolls and Accessories II-42
Fashion Dolls/Figures & Accessories II-42
Fashion Dolls/Figures II-42
Fashion Themed Clothes and Accessories II-43
Playset Themed Figurines and Accessories II-43
Doll Houses and Furniture II-43
Action Figures II-43
G.I. Joe Type II-44
All-Vinyl Figure II-44
Action Figure Accessories II-44
Vehicle Toys and Ride-Ons II-44
Vehicle Toys II-44
Age-Appropriateness of Vehicle Toys II-44
12-18 Months II-44
19 Months - 2 Years II-45
2-3 Years II-45
4-8 Years II-45
9-12 Years II-45
Ride Ons II-45
Age-Appropriateness of Ride-on Toys II-46
12-18 Months II-46
19-23 Months II-46
2-3 Years II-47
4-5 Years II-47
6-8 Years II-47
9-12 Years II-47
Soft and Plush Toys II-47
Outer Covering of Soft and Plush Toys II-48
Materials Used For Stuffing Soft and plush Toys II-48
Accessories II-48
Types of Soft Toys II-48
The Teddy Bear II-48
Other Toys and Games II-49
Video Games II-49
Crucial Factors in the Selection of Toys II-49
Toy Safety II-50
List of Standards and Regulations for Toy Safety in Select
Regions II-50

6. PRODUCT INNOVATIONS/INTRODUCTIONS II-52
Ravensburger Introduces App Versions of the Company's
Interactive Puzzles II-52
LeapFrog Unveils Touch Magic™ Line of Interactive Toys for
Infants and Preschoolers II-52
Tomy Launches 2012 Edition of Chuggington Die-Cast Railway II-52
LeapFrog Enterprises Launches LeapPad2™, a New Generation
Kids' Tablet II-53
Entertainment One Family to Introduce Peppa Pig Toys II-53
Hornby Hobbies to Introduce Olly the Little White Van Toys for
Preschoolers II-53
The Baby Einstein Company Introduces Infant Toys II-54
Disney Consumer Products Introduces Disney Junior Line of Toys II-54
Ingo Devices Introduces Hello Kitty Preschool Range II-55
Sprig Toys Launches New Spring Baby Toys II-55
VTech Launches InnoTab 2 Baby, a Learning App Tablet II-55
Funskool Unveils Giggles Collection of Toys II-55
VTech to Launch Three New Innovative Toys for Infants and
Preschoolers II-55
Kids II to Introduce Broad Range of Toys and Baby Products II-56
TOMY Introduces Innovative TOMY Toddler, Mother and Infant Brands II-56
LEGO Unveils LEGO® DUPLO® Read and Build Construction Toys II-57
K'NEX® to Unveil Novel KISS Rock Band Themed Building Figures
Line II-57
K'NEX Brands Launches K'NEXmen Mystery Figures II-57
Mega Bloks to Roll Out the Novel Barbie™ World of Building Toys II-57
K'NEX Brands Introduces Buildable Figure Packs II-58
K'NEX® Unveils Novel Thrill Ride Building Sets Range II-58
K'NEX® Introduces Novel Additions to Monster JAM® Building Set
Category II-59
K'NEX® Introduces Novel Additions to KID K'NEX® II-59
K'NEX Brands Adds Novel Products to K'NEX® Education Middle
School Product Range II-59
K'NEX® Brands Unveils 2 Novel Computer Control Sets II-59
MEGA BLOKS Launches Novel Halo Universe Metal Series II-60
Galt Unveils Buildable Art System JawBones II-60
K'NEX Introduces Angry Birds™ Construction Sets II-60
Mega Brands Introduces World of Warcraft Mega Bloks Product Line II-60
WBCP and Character Introduce Scooby-Doo Construction Toy Range
in North America and EMEA II-61
Integrity Toys Launches New Series of Collectible Fashion Dolls II-61
MEGA Brands Rolls Out Mega Bloks Power Rangers Super Samurai II-61
Dynamic Solutions Introduces Plush Doll Model Minime II-62
Arklu Introduces Lottie Doll Line II-62
Mattel Launches Blond Diamond Cross-Dressing Barbie Doll II-62
Tonner Launches 16” Marilyn Monroe Doll Collection II-62
Pure Play Kids Launches The Green Waldorf Organic Doll II-63
DC Collectibles Unveils 3.75” Action Figure Series II-63
American Girl Launches Hairless Dolls II-63
Integrity Unveils Jem and the Holograms Doll Series II-64
MGA to Introduce Novi Stars in Partnership with Justice II-64
Skybound Launches McFarlane's Michoone Action Figure II-64
Lego Launches Super Hero Figures from DC Comics II-64
Itz Purple Introduces American DollHouses II-64
Pearlene Fields of Gamaby to Introduce Stellar Babies™ II-65
Integrity Toys Introduces Dolls Inspired from Jem and The
Holograms II-65
Mattel Expands Dolls of the World Barbie Range II-65
Masterpiece Dolls to Unveil Latest Collection of Vinyl Dolls II-65
JAMIEshow to Introduce ‘Flying Dragon, Ling Lan Doll II-65
JC Toys Group Launches New Doll Collections II-66
TOMY International Introduces Popular Brand Treena and Friends
in the US II-66
CharlieDog and Friends Unveils Plush Toys Based on Real-Life
Animal Shelter Adoption II-67
Douglas Unveils Range of Clifford Big RedDog® Plush Products II-67
Always Been Creative Launches blankZ® Range of Entirely Blank
Plush Toys II-67
Aurora World Introduces Valentines Day Themed Plush Toys II-67
Aurora World Launches Innovative Plush Gifts and Toys II-68
Aurora World Rolls Out Signature High-End Plush Animal Range II-68
Aurora World Unveils Western Themed Plush Gift Ranges for
Toddlers and Infants II-68
Aurora World Launches New Range of Dinosaur Themed Plush Toys II-69
Kids II to Unveil Broad Range of Products II-69
Aurora World Unveils Holiday Themed Plush Gifts and Toys II-69
Aurora World Launches ‘Are We There Yet Plush Line II-70
Character Options Announces Launch of New Angry Birds Plush
Toy Range II-70
Churchill Insurance Hires Subterranean Toys to Introduce
Churchill Plush II-70
Tomy Unveils Pajaminals Range of Toys II-70
HIT and Russ Berrie Enter into Licensing Deal for Plush Toys
Range II-71
Bleacher Creatures™ Introduces 2012 NFL Player Plush Collection II-71
Lamaze Rolls Out New Baby Toys II-71
Manhattan Toy® Unveils Puppet Collections and Soft Toys II-72
PowerA Launches MOGA Mobile Gaming System for Android Mobile
Devices II-72
Electronic Arts Launches EA SPORTS NHL 13 for Xbox 360 and PS3 II-73
Zynga Introduces Horn, a Third-Person Action Adventure Game II-73
Hashbang Games Unveils Kickstarter Page for Orbital Blaster II-74
Nickelodeon and 2K Play Introduce New Videogames II-74
Machinima and THQ Introduce Nexuiz PC Game II-74
Sony Launches PlayStation Vita, a Handheld Console II-74
Sassy Launches New Range of Toys II-75
The Brainy Brands Company Launches Brainy Twist Toys II-75
Bright Starts Introduces New Infant Toys II-76
Nickelodeon to Introduce Team Umizoomi Preschool Math Kits II-76
Public Broadcasting Service Introduces PBS KIDS Preschool Toy
Range II-76
VTech Electronics North America to Launch New Range of Infants
Toys II-77
Mega Brands Launches New Range of Preschool Toys II-77
The Brainy Brands Unveils New Range of Wooden Toys II-77
The Brainy Brands Rolls Out New Line of Children Products II-78
TOMY International Rolls Out New Range of Lamaze Infant
Development Products II-78
US Army, Best-Lock Expand Military Themed Range of
Construction Toys with 12 New SKUs II-79
Ohio Art Company Unveils nanoblock Construction Toy in US Stores II-80
Hasbro Introduces New Construction Toy Brand, KRE-O II-80
K'NEX Brands to Unveil Top Gear Building Sets Range II-81
K'NEX Unveils Mario Kart™ Wii Building Sets Line II-81
KNEX Brands Introduces Novel Sesame Street Building Sets II-81
KNEX Launches Novel KNEX® Classics Building Sets Line II-81
Playmates Toys Launches Toys and Accessories Based on Lucha
Libre USA: Masked Warriors II-82
The One World Doll Project Launches Prettie Girls Dolls II-82
Mattel Toys Launches Barbie Fashionista Range of Dolls II-82
American Girl Introduces Dolls Based on Historical Characters II-83
Herobuilders.com to Launch the Anthony Weiner Doll II-83
Mattel Launches a New Range of Action Figures Based on the
Ghostbusters II-83
NKOK Rolls Out Bungie's Halo Franchise Inspired RC Vehicle Line II-84
Hot Wheels Unveils Stealth Rides Line with Remote Control II-84
Tortuga Rum Introduces Sir Turtle Plush Toys II-84
Alpha Toys Introduces Alphabeasts Range of Educational Plush
Characters II-84
Tipitap and Infantino Unveil HappiTaps Interactive Teddy Bear II-85
Gann Memorials Launches Comprehensive Array of Plush Toys and
Accessories II-85
Zynga and Best Buy Introduce Exclusive FarmVille Collectible
Plush Toys II-85
Underground Toys Launches Doctor Who Merchandise II-85
Aurora World to Introduce New Plush Air Penguins II-85
Aurora World Rolls Out YooHoo & Friends Adventure Series II-86
Aurora World Expands YooHoo & Friends Plush Range II-86
miYim Launches Organic Disney Plush Toys II-86
Hyperkin to Launch SupaBoy Handheld Video Game Console II-86
Zoo Entertainment and Rombax Games Unveil Mayhem Racing Game II-87
BioWare Introduces Dragon Age II Video Game II-87
Nintendo to Launch New Console Nintendo 3DS and Lineup of
Videogames II-87
GAEMS and CompuExpert Unveil G155 Mobile Gaming System for
PlayStation® 3 and Xbox® 360 II-88
EA Sports Unveils NHL 12 Full Contact Hockey Video Game II-88
Nintendo Launches Wii U™ Video Game Console II-88
Nintendo Releases Updates for Nintendo 3DS™ II-89
Konami Digital Entertainment to Introduce Zombie Apocalypse 2
for Xbox Live® Arcade and PlayStation® Network II-89
Justin.tv Unveils TwitchTV for Live Streaming of Video Games II-89
Bigben Interactive to Launch Range of New Video Game Titles II-90
SEGA® of America and Marvel Entertainment Introduce Thor™: God
of Thunder Video Game II-90
Sony Online Entertainment Introduces Free Realms Online Game
on PlayStation 3 II-91
Ubisoft Entertainment Unveils Rocksmith, a Music Video Game II-91
Garanimals® Introduces Garanimals Infant Range II-91
International Playthings Unveils New Yookidoo Range of Toddler
and Infant Toys II-91
Mega Bloks Introduces Mega Bloks Playground II-92
VTech® Introduces 2010 Range of Infant and Toddler Products II-93
Little Kids Re-Launches Crunch Art Activity Toys II-93
LEGO Systems to Launch Innovative Toys Collection II-94
KNEX® Unveils Novel Multi-Model and Monster Truck Building Range II-94
Tonner Introduces Andy Mills, a Doll Based on Gay Model II-95
MGA Entertainment Introduces Mini Lalaloopsy as Part of the
Lalaloopsy Doll Range II-95
Azone to Launch Ciel Phantomhive's Ball-Jointed Doll II-95
Dandelion Earth-Friendly Goods Launches a New Organic Doll for
Young Ladies and Toddlers II-95
Kmart Launches What a Doll! Collection II-96
Mattel Introduces WWE Action Figure Range II-96
Blip® Toys Launches Squinkie Doos Mini Dolls II-96
MIXIS™ Unveils Limited Edition Mixed-Race Collectible Play Dolls II-97
Playmates Toys Introduces Hero:108 Kingdom Krasher Action Figures II-97
DCP Unveils New Advanced Toys and Electronics Inspired by TRON II-97
Mattel and WWE Introduce New WWE Actionfigures and Accessories II-98
Nylabone® Introduces DuraToys™ Range of Durable Plush Play
Products II-98
Aurora World Launches Range of Milly™ The Pinkest Kitten II-99
Aurora World Introduces Valentines Day Themed Plush Gifts and
Toys II-99
Aurora World Expands YooHoo & Friends Range for Tween
Collector and Buyer II-99
Aurora World Unveils Plush Animal Range II-99
miYim Launches Jane Goodall, Wild Animal Collection II-100
Microsoft Launches Xbox Kinect, a Motion Sensing Device for
Xbox 360 II-100
Prestige Toy to Manufacture Range of Infant Soft Toys II-100

7. RECENT INDUSTRY ACTIVITY II-101
Hasbro Collaborates with Zynga® for Physical Versions of on
Zynga's Digital Games II-101
Nickelodeon Renews Global Licensing Partnership with Fisher-Price II-101
JAKKS Signs Master Toy Licensing Agreement with The Fred
Rogers Company II-101
JAKKS Pacific Signs Master Toy Deal for Twentieth Century Fox'
Little Angels II-101
HIT Entertainment and Fisher-Price® to Produce New Toys for
Mike the Knight™ II-102
TCG to Market Fisher-Price Brand Infant Toys and Puzzles in
the US and Canada II-102
Sassy and Carter's Partner to Launch Innovative Developmental
Toys II-103
MEGA Brands and Mattel Ink Global Licensing Agreement II-103
Nickelodeon and the LEGO Group Enter into a Global Partnership II-104
LEGO Plans Factory Expansion in Czech Republic II-104
Kahn Lucas Takes Over Alexander Doll II-104
Baby Abuelita Productions and Kids Preferred Sign Licensing
Agreement II-104
Xinghui Signs Brand Authorization Contract with BMW II-105
JAKKS Pacific to Re-launch the Classic Big Wheel™ Ride-On Toys
in the US II-105
Ganz Takes over Midwest-CBK II-105
Nantworks and Jakks Pacific Form Joint Venture II-105
Aurora Inks Licensing Agreement with Hasbro II-106
Aurora World Inks Licensing Agreement with National Wildlife
Federation II-106
GUND Signs Licensing Agreement with Pretty Ugly™ II-106
Golden Bear Inks Master Toy Licensing Deal for CBeebies II-106
eOne and Golden Bear Extend Partnership II-106
Flashman Studios Acquires Beefy Media, a Video Game Producer II-107
Signature Devices and Graffiti Entertainment Sign Merger
Agreement II-107
Kids II Acquires Rhino Toys and Taggies II-107
Mattel to Acquire HIT Entertainment II-107
Tomy to Acquire RC2 Corporation II-108
JAKKS Signs Long-term Deal with Seven Towns, Owner of Rubik's
Cube II-108
Bif Bang Pow and NBC Ink Partnership Deal to Launch Battlestar
Galactica Based Collectibles and Toys II-109
JAKKS Signs Master Toy Licensing Agreement with Dorel Juvenile
for Safety 1st® Brand II-109
Tomy and Disney Sign Agreement to Introduce Winnie the Pooh
Toy Line II-109
Fisher-Price Signs Licensing Agreement with DreamWorks II-109
Mega Brands Inks Global Licensing Partnership Agreement with
Mind Candy II-110
Mega Brands Inks International Licensing Agreement with Saban
Brands II-110
JAKKS Pacific Takes Over Moose Mountain Toymakers II-110
JAKKS Pacific and Bandai Ink Manufacturing Agreement II-110
JAKKS Pacific® Signs Promotion and Distribution Agreement with
Funtastic II-111
Kids II Takes Over Taggies and Rhino Toys II-111
MEGA Brands Renews Agreement with Microsoft Game Studios II-111
GameFly Takes Over Direct2Drive from IGN Entertainment II-111
Electronic Arts and Take-Two Interactive Extend Agreement with
the National Basketball Association II-112
Games Workshop Group and THQ Extend Licensing Agreement II-112
PopCap Games Acquires ZipZapPlay II-112
GameStop Takes Over Spawn Labs II-112
Tencent Holdings to Acquire Major Stake in Riot Games II-112
Menue Americas Enters into Partnership with Two Sheds Music II-113
HTC Enters into Partnership with OnLive II-113
i.TV and Nintendo Develop Nintendo TVii II-113
D3Publisher Inks Global Publishing Agreement with Nickelodeon II-113
Ludia and FremantleMedia Enterprises Collaborate to Offer Hole
in the Wall Game II-114
Sprig™ Merges with WHAM-O® to Launch WHAM-O®Jr Battery Less
Preschooler Toys Line. II-114
MEGA Brands Enters into Global Partnership with Ludorum II-115
Alexander Doll Takes Over Middleton Doll Company II-115
The Bridge Direct Enters into Partnership with Bravado II-115
JAKKS Pacific and Microsoft Ink Agreement to Design and
Produce Interactive Plush Toys II-115
Enesco Signs Licensing Agreement with Big Idea II-116

8. FOCUS ON SELECT PLAYERS II-117
Activision Blizzard, Inc. (US) II-117
Dream International Limited (Hong Kong) II-117
Table 7: Global Turnover for Dream International by Region
for Year Ended 31 December 2011 (includes corresponding
Graph/Chart) II-118
Electronic Arts, Inc. (US) II-118
Hasbro, Inc. (US) II-119
Integrity Toys, Inc. (US) II-120
JAKKS Pacific Inc. (US) II-121
Kids II, Inc. (US) II-122
KNEX Brands, L.P. (US) II-122
Konami Corporation (Japan) II-123
LeapFrog Enterprises, Inc. (US) II-123
LEGO Group (Denmark) II-124
Mattel, Inc. (US) II-124
Fisher-Price, Inc. (US) II-126
MEGA Brands, Inc. (Canada) II-126
MGA Entertainment, Inc. (US) II-127
Microsoft Corporation (US) II-128
NAMCO BANDAI Holdings Inc. (Japan) II-128
Nintendo Co. Ltd. (Japan) II-129
Playmates Toys, Inc. (US) II-129
Ravensburger AG (Germany) II-129
Sanrio Company Ltd. (Japan) II-130
Sega Corporation (Japan) II-130
Sony Computer Entertainment Inc. (Japan) II-131
Take Two Interactive Software, Inc (US) II-132
Tarata Toys Ltd (New Zealand) II-132
TOMY Company Ltd. (Japan) II-133
Toy Quest (US) II-133
VTech Holdings Limited (Hong Kong) II-133

9. GLOBAL MARKET PERSPECTIVE II-135
Table 8: World Recent Past, Current & Future Analysis for Toys
and Games by Geographic Region/Country - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and
Middle East & Africa Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2010 through
2018 (includes corresponding Graph/Chart) II-135

Table 9: World Historic Review for Toys and Games by
Geographic Region/Country - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Middle East &
Africa Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2004 through 2009 (includes
corresponding Graph/Chart) II-136

Table 10: World 15-Year Perspective for Toys and Games by
Geographic Region/Country - Percentage Breakdown of Dollar
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Middle East & Africa Markets for
Years 2004, 2012, and 2018 (includes corresponding
Graph/Chart) II-137
By Product Category/Segment II-138
Table 11: World Recent Past, Current & Future Analysis for
Traditional Toys by Geographic Region/ Country - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Middle East & Africa Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2010 through
2018 (includes corresponding Graph/Chart) II-138

Table 12: World Historic Review for Traditional Toys by
Geographic Region/Country - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Middle East &
Africa Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2004 through 2009 (includes
corresponding Graph/Chart) II-139

Table 13: World 15-Year Perspective for Traditional Toys by
Geographic Region/Country - Percentage Breakdown of Dollar
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Middle East & Africa Markets for
Years 2004, 2012, and 2018 (includes corresponding
Graph/Chart) II-140

Table 14: World Recent Past, Current & Future Analysis for
Games and Puzzles by Geographic Region/Country - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Middle East & Africa Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2010 through
2018 (includes corresponding Graph/Chart) II-141

Table 15: World Historic Review for Games and Puzzles by
Geographic Region/Country - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Middle East &
Africa Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2004 through 2009 (includes
corresponding Graph/Chart) II-142

Table 16: World 15-Year Perspective for Games and Puzzles by
Geographic Region/Country - Percentage Breakdown of Dollar
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Middle East & Africa Markets for
Years 2004, 2012, and 2018 (includes corresponding
Graph/Chart) II-143

Table 17: World Recent Past, Current & Future Analysis for
Infant and Preschool Toys by Geographic Region/Country - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America and Middle East & Africa Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2010 through 2018 (includes corresponding Graph/Chart) II-144

Table 18: World Historic Review for Infant and Preschool Toys
by Geographic Region/Country - US, Canada, Japan, Europe, &
Asia-Pacific (excluding Japan), Latin America and Middle East
Africa Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2004 through 2009 (includes
corresponding Graph/Chart) II-145

Table 19: World 15-Year Perspective for of Infant and
Preschool Toys by Geographic Region/Country - Percentage
Breakdown of Dollar Sales for US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Middle East &
Africa Markets for Years 2004, 2012, and 2018 (includes
corresponding Graph/Chart) II-146

Table 20: World Recent Past, Current & Future Analysis for of
Activity and Construction Toys by Geographic Region/Country -
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Middle East & Africa Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2010 through 2018 (includes corresponding Graph/Chart) II-147

Table 21: World Historic Review for Activity and Construction
Toys by Geographic Region/Country - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Middle East &
Africa Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2004 through 2009 (includes
corresponding Graph/Chart) II-148

Table 22: World 15-Year Perspective for Activity and
Construction Toys by Geographic Region/Country - Percentage
Breakdown of Dollar Sales for US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Middle East &
Africa Markets for Years 2004, 2012, and 2018 (includes
corresponding Graph/Chart) II-149

Table 23: World Recent Past, Current & Future Analysis for
Dolls and Action Figures by Geographic Region/ Country - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America and Middle East & Africa Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2010 through 2018 (includes corresponding Graph/Chart) II-150

Table 24: World Historic Review for Dolls and Action Figures
by Geographic Region/Country - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Middle East &
Africa Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2004 through 2009 (includes
corresponding Graph/Chart) II-151

Table 25: World 15-Year Perspective for Dolls and Action
Figures by Geographic Region/ Country - Percentage Breakdown
of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Middle East & Africa
Markets for Years 2004, 2012, and 2018 (includes corresponding
Graph/Chart) II-152

Table 26: World Recent Past, Current & Future Analysis for
Vehicle Toys and Ride Ons by Geographic Region/Country - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America and Middle East & Africa Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2010 through 2018 (includes corresponding Graph/Chart) II-153

Table 27: World Historic Review for Vehicle Toys and Ride Ons
by Geographic Region/Country - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Middle East &
Africa Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2004 through 2009 (includes
corresponding Graph/Chart) II-154

Table 28: World 15-Year Perspective for of Vehicle Toys and
Ride Ons by Geographic Region/Country - Percentage Breakdown
of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Middle East & Africa
Markets for Years 2004, 2012, and 2018 (includes corresponding
Graph/Chart) II-155

Table 29: World Recent Past, Current & Future Analysis for
Soft/Plush Toys by Geographic Region/Country - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Middle East & Africa Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2010 through
2018 (includes corresponding Graph/Chart) II-156

Table 30: World Historic Review for Soft/Plush Toys by
Geographic Region/Country - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Middle East &
Africa Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2004 through 2009 (includes
corresponding Graph/Chart) II-157

Table 31: World 15-Year Perspective for Soft/Plush Toys by
Geographic Region/Country - Percentage Breakdown of Dollar
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Middle East & Africa Markets for
Years 2004, 2012, and 2018 (includes corresponding
Graph/Chart) II-158

Table 32: World Recent Past, Current & Future Analysis for
Other Toys and Games by Geographic Region/ Country - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America and Middle East & Africa Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2010 through 2018 (includes corresponding Graph/Chart) II-159

Table 33: World Historic Review for Other Toys and Games by
Geographic Region/ Country - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Middle East &
Africa Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2004 through 2009 (includes
corresponding Graph/Chart) II-160

Table 34: World 15-Year Perspective for Other Toys and Games
by Geographic Region/Country - Percentage Breakdown of Dollar
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Middle East & Africa Markets for
Years 2004, 2012, and 2018 (includes corresponding
Graph/Chart) II-161

Table 35: World Recent Past, Current & Future Analysis for
Video Games by Geographic Region/Country - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and
Middle East & Africa Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2010 through
2018 (includes corresponding Graph/Chart) II-162

Table 36: World Historic Review for Video Games by Geographic
Region/Country - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Middle East & Africa
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2004 through 2009 (includes
corresponding Graph/Chart) II-163

Table 37: World 15-Year Perspective for Video Games by
Geographic Region/Country - Percentage Breakdown of Dollar
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Middle East & Africa Markets for
Years 2004, 2012, and 2018 (includes corresponding
Graph/Chart) II-164

III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Current and Future Analysis III-1
Quick Facts on the US Toy Industry III-1
Increased Focus on License Acquisitions III-1
Ethnic Groups and Multicultural Toys III-2
Cyclical Nature of the US Toy and Games Demand III-2
Consolidation Rife in the Toy Industry III-2
Table 38: US Toy Industry: Breakup of Number of Companies
by Average Annual Sales III-3
Companies Move Manufacturing Base to Low Cost Countries in Asia III-3
The Distribution Landscape III-3
Retailing Snapshots III-4
Consumer and Retail Trends III-4
Retail Performance of Toys and Games in the US in 2011 III-4
The Dominance of Mass Retailers III-4
Seasonality Factor Impacts Business III-5
The Grandparent Effect III-5
Consumers Become Tech Savvy III-5
App-Versions of Traditional Games Up Against Original Games III-6
Manufacturers Transforming Traditional Games into Digital
Games III-6
Shrinking Games and Puzzle Sales Impacting Toy Manufacturer
Revenues III-7
Technology Usage Increasing in Traditional Games III-7
Segmental Trends III-7
Infant and Preschool Toy Trends III-7
Major Trends III-7
Baby Plush Remains Strong III-8
Electronic Babyplush Catching Up III-8
Plush Toys with Lights and Sounds, a New Phenomenon III-8
Activity Mats and Playgyms Picked up the Most III-8
Colors Make a Come Back III-8
Infant Products Market Grows Commensurate with the Rate of
Birth III-9
The Recovery Story III-9
Limited Seasonality Creates Year Round Demand III-9
Challenges Confronting Market Players in the Infant and
Preschool Category III-9
Building and Construction Toys III-10
Building and Construction Toys Drive Retail Growth in the
US Toy Market III-10
Lego Dominates the US Market for Construction Toys III-11
Table 39: US Market for Activity and Construction Toys
(2012): Retail Prices of Major Construction Toys (in US$) III-11
Games and Puzzles Segment Grows at a Negative CAGR in the US III-12
Dolls and Action Figures III-12
Consumers' Gifting Habits Drive Doll Sales III-12
Demographics Favor Dolls and Action Figures Segment III-12
Table 40: Leading Brands in the US Fashion Dolls Market
(2012): Percentage Share Breakdown of Value Sales for
Barbie, Bratz and Others (includes corresponding
Graph/Chart) III-13
Regulatory Scenario III-13
The Consumer Product Safety Improvement Act of 2008 III-13
Exports and Imports Scenario III-14
Table 41: Toys, Dolls and Games Imports into the US (2010):
Percentage Share Breakdown of Value Imports by Origin
(includes corresponding Graph/Chart) III-14

Table 42: Toys, Dolls and Games Exports from the US (2010):
Percentage Share Breakdown of Value Exports by Destination
(includes corresponding Graph/Chart) III-14
US Video Game Market III-15
Video Games Deepen Roots into American Homes III-15
Key Statistics III-15
Table 43: US Market for Video Games (2012): Percentage
Share Breakdown by Installed Base of Platforms for
Console Games, Arcade Games, Online Games, PC Games and
Mobile Games (includes corresponding Graph/Chart) III-15

Table 44: Popularity of Video Game Hardware Among US
Households (2012): Percentage of Households Owning and
Playing Games on Personal Computers, Home Console Game
Boxes, Handheld Console Devices, Smartphones and Other
Wireless Devices (includes corresponding Graph/Chart) III-16

Table 45: US Market for Mobile Games (2012, 2015 & 2018):
Installed User Base (in Millions) (includes corresponding
Graph/Chart) III-16

Table 46: US Mobile Social Game Installed User Base by
Household Income in US$ (2011): Percentage Share
Breakdown of Users by Income Segments - Below 35,000

35,000-50,000
50,001-60,000
60,001-80,000

80,001-100,000
100,001-150,000
and Above 150,000
(includes corresponding Graph/Chart) III-17

Table 47: US Video Game Console Sales by Genre (2011):
Percentage Share Breakdown of Unit Volumes for Action
Games, Sports Games, Shooting Games, Family/Childrens
Entertainment Games, Adventure Games, Role Play Games,
Racing Games, Strategy Games and Other Games (includes
corresponding Graph/Chart) III-17
Surging Market for Online Console Games in the US and Europe III-18
Table 48: US Online Console Game Market (2007 vs. 2010):
Online Console Game Accounts of three Leading Consoles (in
Million Units) (includes corresponding Graph/Chart) III-18
MMORPGs Popular Online Games in the US and Europe III-18
Top 10 PC Game Titles in the US in 2009 Ranked on the
Basis of Volume Sales III-19
Android and iOS Games Rake up Share in Video Games Market III-19
Table 49: Comparative Analysis of Installed User Base of
Traditional Games and Mobile Social Games in US Market by
Gender (2012): Percentage Share Breakdown for Male and
Female Gamers (includes corresponding Graph/Chart) III-20

Table 50: Comparative Analysis of Installed User Base of
Traditional Games and Mobile Social Games in US Market by
Age Groups (2012): Percentage Share Breakdown of Gamers
for Under 18 Years, 18-50 Years, and Above 50 Years Age
Groups (includes corresponding Graph/Chart) III-20
Video Game Sales in Physical Stores Decline III-21
Table 51: US Video Games Retail Sales (2011, 2012 & 2013):
Breakdown of Sales Revenues in US$ Billion for Physical
Stores and Digital Stores (includes corresponding
Graph/Chart) III-21
Product launches III-21
Strategic Corporate Developments III-52
Key Players III-63
B.Market Analytics III-79
Table 52: US Recent Past, Current & Future Analysis for Toys
and Games by Product Category/Segment - Traditional Toys
(Games and Puzzles, Infant and Preschool Toys, Activity and
Construction Toys, Dolls and Action Figures, Vehicle Toys
and Ride Ons, Soft/Plush Toys, Other Toys and Games)
and
Video Games Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-79

Table 53: US Historic Review for Toys and Games Product
Category/Segment - Traditional Toys (Games and Puzzles,
Infant and Preschool Toys, Activity and Construction Toys,
Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/
Plush Toys, Other Toys and Games)
and Video Games Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2004 through 2009 (includes corresponding
Graph/Chart) III-80

Table 54: US 15-Year Perspective for Toys and Games by
Product Category/Segment - Percentage Breakdown of Dollar
Sales for Traditional Toys (Games and Puzzles, Infant and
Preschool Toys, Activity and Construction Toys, Dolls and
Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys,
Other Toys and Games)
and Video Games for Years 2004, 2012,
and 2018 (includes corresponding Graph/Chart) III-81

2. CANADA III-82
A.Market Analysis III-82
Current and Future Analysis III-82
Toy Industry Overview III-82
Canadian Toys and Games Market Snapshots III-82
Puzzle Games on the Rise in Canada III-83
Canadian Parents Spend More on a Child III-83
Regulatory Overview III-83
The Canada Consumer Product Safety Act and Regulations III-83
Some Recent Toy Recalls III-84
Canadian Video Game Industry at a Glance III-84
Product launches III-84
Strategic Corporate Developments III-86
Key Players III-88
B.Market Analytics III-90
Table 55: Canadian Recent Past, Current & Future Analysis
for Toys and Games by Product Category/Segment - Traditional
Toys (Games and Puzzles, Infant and Preschool Toys, Activity
and Construction Toys, Dolls and Action Figures, Vehicle
Toys and Ride Ons, Soft/Plush Toys, Other Toys and Games)

and Video Games Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2010 through 2018
(includes corresponding Graph/Chart) III-90

Table 56: Canadian Historic Review for Toys and Games by
Product Category/Segment - Traditional Toys (Games and
Puzzles, Infant and Preschool Toys, Activity and
Construction Toys, Dolls and Action Figures, Vehicle Toys
and Ride Ons, Soft/ Plush Toys, Other Toys and Games)
and
Video Games Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2004 through 2009 (includes
corresponding Graph/Chart) III-91

Table 57: Canadian 15-Year Perspective for Toys and Games by
Product Category/Segment - Percentage Breakdown of Dollar
Sales for Traditional Toys (Games and Puzzles, Infant and
Preschool Toys, Activity and Construction Toys, Dolls and
Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys,
Other Toys and Games)
and Video Games for Years 2004, 2012,
and 2018 (includes corresponding Graph/Chart) III-92

3. JAPAN III-93
A.Market Analysis III-93
Current and Future Analysis III-93
Market Overview III-93
Classification of Toys and Games by Category III-94
Categorization by Consumer Segments III-94
Impact of Recession on the Japanese Toy Industry III-94
Declining Birth Rate, a Major Hurdle III-94
Cyclicality of Demand III-95
Character Merchandising Unpredictable III-95
Japanese Video Game Trends III-95
Console Growth to Shrink with the Rise of Mobile Platform
for Playing Games III-95
PC Games and Mobile Games Grow in Harmony in Japan III-95
Product launches III-96
Strategic Corporate Developments III-100
Key Players III-101
B.Market Analytics III-105
Table 58: Japanese Recent Past, Current & Future Analysis
for Toys and Games by Product Category/Segment - Traditional
Toys (Games and Puzzles, Infant and Preschool Toys, Activity
and Construction Toys, Dolls and Action Figures, Vehicle
Toys and Ride Ons, Soft/Plush Toys, Other Toys and Games)

and Video Games Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2010 through 2018
(includes corresponding Graph/Chart) III-105

Table 59: Japanese Historic Review for Toys and Games by
Product Category/Segment - Traditional Toys (Games and
Puzzles, Infant and Preschool Toys, Activity and
Construction Toys, Dolls and Action Figures, Vehicle Toys
and Ride Ons, Soft/Plush Toys, Other Toys and Games)
and
Video Games Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2004 through 2009 (includes
corresponding Graph/Chart) III-106

Table 60: Japanese 15-Year Perspective for Toys and Games by
Product Category/Segment - Percentage Breakdown of Dollar
Sales for Traditional Toys (Games and Puzzles, Infant and
Preschool Toys, Activity and Construction Toys, Dolls and
Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys,
Other Toys and Games)
and Video Games for Years 2004, 2012,
and 2018 (includes corresponding Graph/Chart) III-107

4. EUROPE III-108
A.Market Analysis III-108
Current and Future Analysis III-108
Market Overview III-108
The European Toy Industry - Analyzing Differences across
Countries III-108
European Toy Industry Reports Positive Growth in 2012 III-109
European Toy Industry Fact Sheet III-109
The European Toy Industry - Organizational Structure III-110
Key Toy Producing Countries in the EU III-110
Distribution Channels III-110
Table 61: Leading Toy Distribution Channels in Top Markets
in the EU (2012): Percentage Share Breakdown of Value Sales
(includes corresponding Graph/Chart) III-111
Toy Manufacturers Move Back Production Facilities to Europe III-111
Socio-Economic Factors Impacting Market Demand III-111
The European Union Toy Safety Directive III-112
Traditional Toys - Exports & Imports III-112
Table 62: EU Imports of Traditional Toys (2010): Percentage
Share Breakdown of Value Imports by Origin (includes
corresponding Graph/Chart) III-112

Table 63: EU Exports of Traditional Toys (2010): Percentage
Share Breakdown of Value Exports by Destination (includes
corresponding Graph/Chart) III-113
Structure of Europe's Video Game Sector III-113
Table 64: European Market for Video Games (2012):
Percentage Share Breakdown by Platform for Console Games,
Arcade Games, Online Games, PC Games and Mobile Games
(includes corresponding Graph/Chart) III-114
B.Market Analytics III-115
Table 65: European Recent Past, Current & Future Analysis
for Toys and Games by Geographic Region/Country - France,
Germany, Italy, UK, Spain, and Rest of Europe Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-115

Table 66: European Historic Review for Toys and Games by
Geographic Region/Country - France, Germany, Italy, UK,
Spain, and Rest of Europe Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2004
through 2009 (includes corresponding Graph/Chart) III-116

Table 67: European 15-Year Perspective for Toys and Games by
Geographic Region/Country - Percentage Breakdown of Dollar
Sales for France, Germany, Italy, UK, Spain, and Rest of
Europe Markets for Years 2004, 2012, and 2018 (includes
corresponding Graph/Chart) III-117

Table 68: European Recent Past, Current & Future Analysis
for Toys and Games by Product Category/Segment - Traditional
Toys (Games and Puzzles, Infant and Preschool Toys, Activity
and Construction Toys, Dolls and Action Figures, Vehicle
Toys and Ride Ons, Soft/Plush Toys, Other Toys and Games)

and Video Games Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2010 through 2018
(includes corresponding Graph/Chart) III-118

Table 69: European Historic Review for Toys and Games by
Product Category/Segment - Traditional Toys (Games and
Puzzles, Infant and Preschool Toys, Activity and
Construction Toys, Dolls and Action Figures, Vehicle Toys
and Ride Ons, Soft/Plush Toys, Other Toys and Games)
and
Video Games Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2004 through 2009 (includes
corresponding Graph/Chart) III-119

Table 70: European 15-Year Perspective for Demand of Toys
and Games by Product Category/Segment - Percentage Breakdown
of Dollar Sales for Traditional Toys (Games and Puzzles,
Infant and Preschool Toys, Activity and Construction Toys,
Dolls and Action Figures, Vehicle Toys and Ride Ons,
Soft/Plush Toys, Other Toys and Games)
and Video Games for
Years 2004, 2012, and 2018 (includes corresponding
Graph/Chart) III-120

4a. FRANCE III-121
A.Market Analysis III-121
Current and Future Analysis III-121
Market Snapshots III-121
Market Overview III-122
Traditional Toys Witness Promising Sales despite Market
Saturation III-122
Varying Consumer Cycles Mark the Industry III-122
The Retail Scenario III-122
Product Launches III-123
B.Market Analytics III-124
Table 71: French Recent Past, Current & Future Analysis for
Toys and Games by Product Category/Segment - Traditional
Toys (Games and Puzzles, Infant and Preschool Toys, Activity
and Construction Toys, Dolls and Action Figures, Vehicle
Toys and Ride Ons, Soft/Plush Toys, Other Toys and Games)

and Video Games Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2010 through 2018
(includes corresponding Graph/Chart) III-124

Table 72: French Historic Review for Toys and Games by
Product Category/Segment - Traditional Toys (Games and
Puzzles, Infant and Preschool Toys, Activity and
Construction Toys, Dolls and Action Figures, Vehicle Toys
and Ride Ons, Soft/ Plush Toys, Other Toys and Games)
and
Video Games Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2004 through 2009 (includes
corresponding Graph/Chart) III-125

Table 73: French 15-Year Perspective for Demand of Toys and
Games by Product Category/Segment - Percentage Breakdown of
Dollar Sales for Traditional Toys (Games and Puzzles, Infant
and Preschool Toys, Activity and Construction Toys, Dolls
and Action Figures, Vehicle Toys and Ride Ons, Soft/ Plush
Toys, Other Toys and Games)
and Video Games for Years 2004,
2012, and 2018 (includes corresponding Graph/Chart) III-126

4b. GERMANY III-127
A.Market Analysis III-127
Current and Future Analysis III-127
German Toy Industry Trends in a Nutshell III-127
Infant and Preschool Toys III-128
Product Launch III-128
Key Players III-128
B.Market Analytics III-130
Table 74: German Recent Past, Current & Future Analysis for
Toys and Games by Product Category/Segment - Traditional
Toys (Games and Puzzles, Infant and Preschool Toys, Activity
and Construction Toys, Dolls and Action Figures, Vehicle
Toys and Ride Ons, Soft/Plush Toys, Other Toys and Games)

and Video Games Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2010 through 2018
(includes corresponding Graph/Chart) III-130

Table 75: German Historic Review for Toys and Games by
Product Category/Segment - Traditional Toys (Games and
Puzzles, Infant and Preschool Toys, Activity and
Construction Toys, Dolls and Action Figures, Vehicle Toys
and Ride Ons, Soft/ Plush Toys, Other Toys and Games)
And
Video Games Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2004 through 2009 (includes
corresponding Graph/Chart) III-131

Table 76: German 15-Year Perspective for Toys and Games by
Product Category/Segment - Percentage Breakdown of Dollar
Sales for Traditional Toys (Games and Puzzles, Infant and
Preschool Toys, Activity and Construction Toys, Dolls and
Action Figures, Vehicle Toys and Ride Ons, Soft/ Plush Toys,
Other Toys and Games)
and Video Games for Years 2004, 2012,
and 2018 (includes corresponding Graph/Chart) III-132

4c. ITALY III-133
A.Market Analysis III-133
Current and Future Analysis III-133
Popular Toys III-133
Seasonality Plays a Major Role III-133
Consumer Habits and Preferences III-133
Key Statistics III-134
Table 77: Top 10 Toy Manufacturing Companies in Italy
(2010): Percentage Share Breakdown of Value Sales by
Company (includes corresponding Graph/Chart) III-134

Table 78: Leading Toy Brands in Italy (2010): Percentage
Share Breakdown of Value Sales by Brand (includes
corresponding Graph/Chart) III-134

Table 79: Leading Retail Channels for Toy Sales in Italy
(2010): Percentage Share Breakdown of Value Sales by
Channel (includes corresponding Graph/Chart) III-135
Video Games III-135
Video Game Market Snapshots III-135
Top 10 PC Games Sold in Italy in 2010 - Game Titles Ranked
on the Basis of Volume Sales III-136
Top 10 Console Games Sold in Italy in 2010- Game Titles
Ranked on the Basis of Volume Sales III-136
B.Market Analytics III-137
Table 80: Italian Recent Past, Current & Future Analysis for
Toys and Games by Product Category/ Segment - Traditional
Toys (Games and Puzzles, Infant and Preschool Toys, Activity
and Construction Toys, Dolls and Action Figures, Vehicle
Toys and Ride Ons, Soft/Plush Toys, Other Toys and Games)

and Video Games Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2010 through 2018
(includes corresponding Graph/Chart) III-137

Table 81: Italian Historic Review for Toys and Games by
Product Category/Segment - Traditional Toys (Games and
Puzzles, Infant and Preschool Toys, Activity and
Construction Toys, Dolls and Action Figures, Vehicle Toys
and Ride Ons, Soft/ Plush Toys, Other Toys and Games)
and
Video Games Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2004 through 2009 (includes
corresponding Graph/Chart) III-138

Table 82: Italian 15-Year Perspective for Toys and Games by
Product Category/Segment - Percentage Breakdown of Dollar
Sales for Traditional Toys (Games and Puzzles, Infant and
Preschool Toys, Activity and Construction Toys, Dolls and
Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys,
Other Toys and Games)
and Video Games for Years 2004, 2012,
and 2018 (includes corresponding Graph/Chart) III-139

4d. THE UNITED KINGDOM III-140
A.Market Analysis III-140
Current and Future Analysis III-140
Toy Retail Sales Fared Well in 2011 despite Crisis III-140
Key Toy Industry Trends in the United Kingdom III-140
Consumer Profile III-141
Market Dominated by Multinational Companies III-141
Cues for the Computer and Video Games Industry III-141
Dolls Continue to Remain a Favorite III-142
Popular Dolls in the UK for Christmas 2012: Ranked on Basis
of Unit Sales III-142
WWE Action Figures Wrestling it Out III-142
Lego - The Clear Market Leader in the Construction Toys
Category III-143
Licensed Construction Toys Ruling the Roost III-143
Product Launches III-143
Key Players III-145
B.Market Analytics III-146
Table 83: UK Recent Past, Current & Future Analysis for Toys
and Games by Product Category/Segment - Traditional Toys
(Games and Puzzles, Infant and Preschool Toys, Activity and
Construction Toys, Dolls and Action Figures, Vehicle Toys
and Ride Ons, Soft/Plush Toys, Other Toys and Games)
and
Video Games Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-146

Table 84: UK Historic Review for Toys and Games by Product
Category/Segment - Traditional Toys (Games and Puzzles,
Infant and Preschool Toys, Activity and Construction Toys,
Dolls and Action Figures, Vehicle Toys and Ride Ons,
Soft/Plush Toys, Other Toys and Games)
and Video Games
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2004 through 2009 (includes
corresponding Graph/Chart) III-147

Table 85: UK 15-Year Perspective for Toys and Games by
Product Category/Segment - Percentage Breakdown of Dollar
Sales for Traditional Toys (Games and Puzzles, Infant and
Preschool Toys, Activity and Construction Toys, Dolls and
Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys,
Other Toys and Games)
and Video Games for Years 2004, 2012,
and 2018 (includes corresponding Graph/Chart) III-148

4e. SPAIN III-149
A.Market Analysis III-149
Current and Future Analysis III-149
Snapshots III-149
Retail Toy Sales Witness Sharp Decline in 2012 III-149
Factors Influencing the Market III-149
Sources of Supply III-149
Legislative Issues III-150
Consumer Lifestyle III-150
Seasonality III-150
B.Market Analytics III-151
Table 86: Spanish Recent Past, Current & Future Analysis for
Toys and Games by Product Category/Segment - Traditional
Toys (Games and Puzzles, Infant and Preschool Toys, Activity
and Construction Toys, Dolls and Action Figures, Vehicle
Toys and Ride Ons, Soft/Plush Toys, Other Toys and Games)

and Video Games Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2010 through 2018
(includes corresponding Graph/Chart) III-151

Table 87: Spanish Historic Review for Toys and Games by
Product Category/Segment - Traditional Toys (Games and
Puzzles, Infant and Preschool Toys, Activity and
Construction Toys, Dolls and Action Figures, Vehicle Toys
and Ride Ons, Soft/ Plush Toys, Other Toys and Games)
and
Video Games Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2004 through 2009 (includes
corresponding Graph/Chart) III-152

Table 88: Spanish 15-Year Perspective for Toys and Games by
Product Category/Segment - Percentage Breakdown of Dollar
Sales for Traditional Toys (Games and Puzzles, Infant and
Preschool Toys, Activity and Construction Toys, Dolls and
Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys,
Other Toys and Games)
and Video Games for Years 2004, 2012,
and 2018 (includes corresponding Graph/Chart) III-153

4f. REST OF EUROPE III-154
A.Market Analysis III-154
Current and Future Analysis III-154
Overview of Select Regional Markets III-154
Russian Toy Industry - An Overview III-154
Imports Rule the Roost III-154
Distribution Channels III-155
Russian Video Games Market to be Driven by Online Games III-155
Table 89: Russian Video Games Market (2012 & 2018):
Percentage Share Breakdown of Sales Revenues for PC &
Console Games, and Online & Mobile Games (includes
corresponding Graph/Chart) III-155
Swedish Toys and Games Industry - An Overview III-156
Poland III-156
Denmark III-156
Strategic Corporate Developments III-157
LEGO Group (Denmark) - A Key Player III-157
B.Market Analytics III-159
Table 90: Rest of Europe Recent Past, Current & Future
Analysis for Toys and Games by Product Category/Segment -
Traditional Toys (Games and Puzzles, Infant and Preschool
Toys, Activity and Construction Toys, Dolls and Action
Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, Other
Toys and Games)
and Video Games Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2010 through 2018 (includes corresponding Graph/Chart) III-159

Table 91: Rest of Europe Historic Review for Toys and Games
by Product Category/Segment - Traditional Toys (Games and
Puzzles, Infant and Preschool Toys, Activity and
Construction Toys, Dolls and Action Figures, Vehicle Toys
and Ride Ons, Soft/Plush Toys, Other Toys and Games)
and
Video Games Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2004 through 2009 (includes
corresponding Graph/Chart) III-160

Table 92: Rest of Europe 15-Year Perspective for Toys and
Games by Product Category/Segment - Percentage Breakdown of
Dollar Sales for Traditional Toys (Games and Puzzles, Infant
and Preschool Toys, Activity and Construction Toys, Dolls
and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush
Toys, Other Toys and Games)
and Video Games for Years 2004,
2012, and 2018 (includes corresponding Graph/Chart) III-161

5. ASIA-PACIFIC III-162
A.Market Analysis III-162
Current and Future Analysis III-162
Asia-Pacific - The Fastest Growing Market for Toys and Games III-162
B.Market Analytics III-163
Table 93: Asia-Pacific Recent Past, Current & Future
Analysis for Toys and Games by Geographic Region/Country -
China and Rest of Asia-Pacific Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2010 through 2018 (includes corresponding Graph/Chart) III-163

Table 94: Asia-Pacific Historic Review for Toys and Games by
Geographic Region/Country - China and Rest of Asia-Pacific
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2004 through 2009 (includes
corresponding Graph/Chart) III-164

Table 95: Asia-Pacific 15-Year Perspective for Toys and
Games by Geographic Region/Country - Percentage Breakdown of
Dollar Sales for China and Rest of Asia-Pacific Markets for
Years 2004, 2012, and 2018 (includes corresponding
Graph/Chart) III-165

Table 96: Asia-Pacific Recent Past, Current & Future
Analysis for Toys and Games by Product Category/Segment -
Traditional Toys (Games and Puzzles, Infant and Preschool
Toys, Activity and Construction Toys, Dolls and Action
Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, Other
Toys and Games)
and Video Games Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2010 through 2018 (includes corresponding Graph/Chart) III-166

Table 97: Asia-Pacific Historic Review for Toys and Games by
Product Category/Segment - Traditional Toys (Games and
Puzzles, Infant and Preschool Toys, Activity and
Construction Toys, Dolls and Action Figures, Vehicle Toys
and Ride Ons, Soft/Plush Toys, Other Toys and Games)
and
Video Games Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2004 through 2009 (includes
corresponding Graph/Chart) III-167

Table 98: Asia-Pacific 15-Year Perspective for Toys and
Games by Product Category/Segment - Percentage Breakdown of
Dollar Sales for Traditional Toys (Games and Puzzles, Infant
and Preschool Toys, Activity and Construction Toys, Dolls
and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush
Toys, Other Toys and Games)
and Video Games for Years 2004,
2012, and 2018 (includes corresponding Graph/Chart) III-168

5a. CHINA III-169
A.Market Analysis III-169
Current and Future Analysis III-169
Industry Performance in 2011 III-169
Rising Disposable Incomes Bode Well for Toy Industry III-169
Deficit of Independent Brands: A Major Drawback III-170
International Toy Manufacturers Eyeing Other Countries
besides China III-171
Opportunities Galore for Educational Toys in China III-171
Growing Prominence of Preschool Education among the Chinese III-171
Why Barbie Faltered in the Chinese Toy Market? III-171
Regulatory Measures to Ensure Toy Safety III-172
An Overview of the Video Game Industry III-172
Chinese Video Game Market Predominantly PC Based III-172
Table 99: Top 10 Online Games Played in PC Cafes in China
(2011): Percentage Share Breakdown by Game (includes
corresponding Graph/Chart) III-173
Product Launch III-173
Strategic Corporate Developments III-174
B.Market Analytics III-175
Table 100: Chinese Recent Past, Current & Future Analysis
for Toys and Games by Product Category/Segment - Traditional
Toys (Games and Puzzles, Infant and Preschool Toys, Activity
and Construction Toys, Dolls and Action Figures, Vehicle
Toys and Ride Ons, Soft/Plush Toys, Other Toys and Games)

and Video Games Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2010 through 2018
(includes corresponding Graph/Chart) III-175

Table 101: Chinese Historic Review for Toys and Games by
Product Category/Segment - Traditional Toys (Games and
Puzzles, Infant and Preschool Toys, Activity and
Construction Toys, Dolls and Action Figures, Vehicle Toys
and Ride Ons, Soft/Plush Toys, Other Toys and Games)
and
Video Games Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2004 through 2009 (includes
corresponding Graph/Chart) III-176

Table 102: Chinese 15-Year Perspective for Toys and Games by
Product Category/Segment - Percentage Breakdown of Dollar
Sales for Traditional Toys (Games and Puzzles, Infant and
Preschool Toys, Activity and Construction Toys, Dolls and
Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys,
Other Toys and Games)
and Video Games for Years 2004, 2012,
and 2018 (includes corresponding Graph/Chart) III-177

5b. REST OF ASIA-PACIFIC III-178
A.Market Analysis III-178
Current and Future Analysis III-178
Overview of Select Regional Markets III-178
Australia III-178
Toy Market Snapshots III-178
Growing Demand for Quality Plush Toys III-179
Labelling of Toys a Prerequisite III-179
Hong Kong III-179
Sluggish Growth in the Traditional Toys and Games Market III-179
Toy Industry Wrought with Severe Competition III-179
Network Gaming is the Current Rage III-179
India III-180
Overview III-180
Presence of a Large Unorganized Sector, a Blessing in
Disguise for Foreign Giants III-180
Infant Toys, the Fastest Growing Segment in the Indian
Traditional Toy Market III-180
Sky is the Limit for Barbie III-181
Indianization of the Barbie: A Key Move III-181
Demand for Hand-Crafted Dolls Falls III-182
Onset of Online Retailing to Fuel Revenue Growth III-182
Soft Toy Manufacturers Go the Environment Friendly Way III-182
Government to Detect Toxicity Levels in Soft Toys III-183
Other Issues and Trends in Brief III-183
Foray of International Toy Makers III-183
Dumping of Chinese Toys and Games - A Major Concern III-183
Price Conscious Consumers Prefer Low Priced Products III-183
Hiccups in Advertising III-183
Taxation Blues III-183
Video Games - An Overview III-184
A Review of Video Games Market in India III-184
Online Gaming Growing Strong III-184
Top Trends in the Indian Gaming Industry III-184
Gamer Demographics III-184
Analysis of Various Video Game Platforms in India III-185
Table 103: Indian Market for Video Games (2012):
Percentage Share Breakdown by Platform (includes
corresponding Graph/Chart) III-185
India Not Yet an Attractive Market for Future Consoles III-185
Table 104: Console Prices in the Indian Game Market
(2012) (includes corresponding Graph/Chart) III-185
Future of Indian Mobile Gaming Appears Bright III-186
Pirated Software Hindering Future Growth in PC Games Market III-186
Set-top Box Gaming Gaining Popularity III-186
Challenges Faced by Indian Video Game Content Developers III-186
New Zealand III-186
Consumer Traits III-186
Competitive Analysis III-187
Marketing Opportunities III-187
South Korea III-187
Market Scenario III-187
Importance of Licensed Products III-187
Growing Importance of Educational Products III-187
Video Games III-188
Korean Online Game Developers Going through a Rough Patch III-188
Taiwan III-188
Industry Snapshots III-188
Videogames III-189
Broadband Penetration Maturity Leads to Slowdown in
Online Gaming Market III-189
Product launches III-189
Key Players III-191
Dream International Limited (Hong Kong) III-191
Table 105: Global Turnover for Dream International by
Region for Year Ended 31 December 2011 (includes
corresponding Graph/Chart) III-192
Funskool India Ltd (India) III-192
Tarata Toys Ltd (New Zealand) III-193
VTech Holdings Limited (Hong Kong) III-193
B.Market Analytics III-194
Table 106: Rest of Asia-Pacific Recent Past, Current &
Future Analysis for Toys and Games by Product
Category/Segment - Traditional Toys (Games and Puzzles,
Infant and Preschool Toys, Activity and Construction Toys,
Dolls and Action Figures, Vehicle Toys and Ride Ons,
Soft/Plush Toys, Other Toys and Games)
and Video Games
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-194

Table 107: Rest of Asia-Pacific Historic Review for Toys and
Games by Product Category/ Segment - Traditional Toys (Games
and Puzzles, Infant and Preschool Toys, Activity and
Construction Toys, Dolls and Action Figures, Vehicle Toys
and Ride Ons, Soft/Plush Toys, Other Toys and Games)
and
Video Games Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2004 through 2009 (includes
corresponding Graph/Chart) III-195

Table 108: Rest of Asia-Pacific 15-Year Perspective for Toys
and Games by Product Category/Segment - Percentage Breakdown
of Dollar Sales for Traditional Toys (Games and Puzzles,
Infant and Preschool Toys, Activity and Construction Toys,
Dolls and Action Figures, Vehicle Toys and Ride Ons,
Soft/Plush Toys, Other Toys and Games)
and Video Games for
Years 2004, 2012, and 2018 (includes corresponding
Graph/Chart) III-196

6. LATIN AMERICA III-197
A.Market Analysis III-197
Current and Future Analysis III-197
A Market with Huge Potential4 III-197
Highly Fragmented Toy Industry III-197
Focus on select markets III-197
Brazil - A Key Market III-197
Positive Outlook on the Cards III-198
Chile - High Growth Potential III-198
Market Structure III-198
Video Games Gain Popularity III-199
Competitive Scenario III-199
Mexico - A Fast Moving Market III-199
Toys and Games Gain Momentum III-199
Toys Imports Hurting Domestic Manufacturers the Most III-199
B.Market Analytics III-200
Table 109: Latin American Recent Past, Current & Future
Analysis for Toys and Games by Product Category/Segment -
Traditional Toys (Games and Puzzles, Infant and Preschool
Toys, Activity and Construction Toys, Dolls and Action
Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, Other
Toys and Games)
and Video Games Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2010 through 2018 (includes corresponding Graph/Chart) III-200

Table 110: Latin American Historic Review for Toys and Games
by Product Category/Segment - Traditional Toys (Games and
Puzzles, Infant and Preschool Toys, Activity and
Construction Toys, Dolls and Action Figures, Vehicle Toys
and Ride Ons, Soft/Plush Toys, Other Toys and Games)
And
Video Games Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2004 through 2009 (includes
corresponding Graph/Chart) III-201

Table 111: Latin American 15-Year Perspective for Toys and
Games by Product Category/ Segment - Percentage Breakdown of
Dollar Sales for Traditional Toys (Games and Puzzles, Infant
and Preschool Toys, Activity and Construction Toys, Dolls
and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush
Toys, Other Toys and Games)
and Video Games for Years 2004,
2012, and 2018 (includes corresponding Graph/Chart) III-202

7. MIDDLE EAST & AFRICA III-203
A.Market Analysis III-203
Current and Future Analysis III-203
Middle East Market - A Primer III-203
Overview of the Middle Eastern Plush Toy Market III-203
Arab Girls Fond of Muslim Dolls III-204
B.Market Analytics III-205
Table 112: Middle East & Africa Recent Past, Current &
Future Analysis for Toys and Games by Product
Category/Segment - Traditional Toys (Games and Puzzles,
Infant and Preschool Toys, Activity and Construction Toys,
Dolls and Action Figures, Vehicle Toys and Ride Ons,
Soft/Plush Toys, Other Toys and Games)
and Video Games
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-205

Table 113: Middle East & Africa Historic Review for Toys and
Games by Product Category/Segment - Traditional Toys (Games
and Puzzles, Infant and Preschool Toys, Activity and
Construction Toys, Dolls and Action Figures, Vehicle Toys
and Ride Ons, Soft/Plush Toys, Other Toys and Games)
and
Video Games Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2004 through 2009 (includes
corresponding Graph/Chart) III-206

Table 114: Middle East & Africa 15-Year Perspective for Toys
and Games by Product Category/Segment - Percentage Breakdown
of Dollar Sales for Traditional Toys (Games and Puzzles,
Infant and Preschool Toys, Activity and Construction Toys,
Dolls and Action Figures, Vehicle Toys and Ride Ons,
Soft/Plush Toys, Other Toys and Games)
and Video Games for
Years 2004, 2012, and 2018 (includes corresponding
Graph/Chart) III-207

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 237 (including Divisions/Subsidiaries - 251)

The United States (130)
Canada (7)
Japan (12)
Europe (60)
- France (3)
- Germany (13)
- The United Kingdom (25)
- Italy (5)
- Spain (4)
- Rest of Europe (10)
Asia-Pacific (Excluding Japan) (41)
Middle East (1)

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