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Toys and Games - Global Strategic Business Report

  • ID: 338774
  • April 2015
  • Region: Global
  • 479 Pages
  • Global Industry Analysts, Inc

This report analyzes the worldwide markets for Toys and Games in US$ Million by the following Product Types: Games and Puzzles, Infant and Preschool, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride-Ons, Soft/Plush Toys, and Other Toys and Games. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America.

Annual estimates and forecasts are provided for the period 2014 through 2020. Also, a seven-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs.

The report profiles 204 companies including many key and niche players such as -

- Dream International Limited
- Hasbro, Inc.
- Integrity Toys, Inc.
- JAKKS Pacific Inc.
- K'NEX Brands, L.P

Note: Product cover images may vary from those shown

TOYS AND GAMES

A GLOBAL STRATEGIC BUSINESS REPORT

CONTENTS

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations
Disclaimers
Data Interpretation & Reporting Level
Quantitative Techniques & Analytics
Product Definitions and Scope of Study
Games and Puzzles
Infant and Preschool Toys
Activity and Construction Toys
Dolls and Action Figures
Vehicle Toys and Ride-Ons
Soft and Plush Toys
Other Toys and Games

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW
Toys and Games
Not Just "Playthings"
Down the Time Lane
Global Toys and Games Market Scenario
Current and Future Analysis
Interactive Toys Seizing Market Share at the Cost of Traditional Toys and Games
Demographics Determine Market Growth
Seasonality in Toy Sales
The 'Christmas Factor'
Dynamic Fashion Trends Make Demand Unpredic
Table
Developed Markets Lead in Per Capita Spending
Table 1: Average Per Kid Spending on Toys in Select Countries (2014) (includes corresponding Graph/Chart)
Competitive Scenario
Increasing Number of Cross Industry Partnerships
Problems Associated with Outsourcing of Production to Low Cost Countries
New Toy Design Ideas Come Mostly from Freelance Inventors
Distribution Channel Analysis
Mass Merchandisers Take the Lead
Fragmented Retail Channels- Major Obstacle in Emerging Markets
Online Channels Open New Avenues in Toys Sales
Regulatory Scenario in Key Markets
US
European Union
Japan
Trade
Safety and Environmental Protection Requirements
New Challenges for Toy Exporters

2. DRIVERS, TRENDS AND ISSUES
Key Global Trends
Innovation Propelling Growth
Movies, Cartoons and Toys
A Profi
Table Equation
Growth Trends in Emerging Markets
Expanding Population Spells Opportunities for the Market
Table 2: World Population by Geographic Region (2000-2050) (in Millions) (includes corresponding Graph/Chart)
Growing Middle Class Population & Rising Disposable Incomes Promise Growth
Table 3: Global Middle Class Population by Geographic Region: Percentage Share Breakdown for 2010, 2020 & 2030 (includes corresponding Graph/Chart)
Urbanization: A Mega Trend
Table 4: Percentage of Urban Population in Select Countries (2010 & 2050) (includes corresponding Graph/Chart)
Toy Licensing Gains Prominence
Impact of 3D Printing on Toy Companies
Changing Concepts for Girls’ Toys
Outdoor and Sports Toys Attract Parents
Toys as Collectibles
A Growing Trend
Run Away Success of New Characters and Reality Television Shows
The Retro Way
Construction Craze
Electronic and Intelligent Toys-Transforming Education
Virtualization of Toys
A New Tech Driven Strategy
Growing Preference for Advanced Toys Adversely Impacts Growth Prospects

3. SEGMENTAL ANALYSIS
Games and Puzzles
Traditional Games Continue to Interest Children in the Video Game Era
Move towards Digitization
A Challenge to Overcome
Creators of Traditional Games Ally with Digital Game Developers to Stay Relevant
Manufacturers take Technology Infusion into Games to the Next Level
Market Trends
Strategies in Board Games Change Gradually
Growing Popularity of Business Board Games
China’s New Found Interest in Physical Board Games
Physical Board Game Parlors Spring up across China
Card Games on the ‘Digital’ Path Too
Infant and Preschool Toys
Table 5: World Toys Market for Baby, Infant and Pre-Schoolers (2014): Percentage Breakdown of Value Sales by Age Group (includes corresponding Graph/Chart)
Factors Influencing Infant and Preschool Toy Demand
Latin America and Asia-Pacific to Showcase Impressive Growth
Activity and Construction Toys
Construction Toys
It’s a Boy Thing
Leading Brands in the Market
Leading Construction Toy Brands in the US: Brands Ranked on the Basis of Distribution (% Shelf-Space Occupied) with Major Retailers
Dolls and Action Figures
Dolls and Action Figures
A Leading Traditional Toy Segment
Controversies and Growth go Hand-in-Hand in the Dolls Market
Doll Manufacturers Diversify
Dolls Increasingly Used as a Medium to Spread Social Awareness
Life-Like Interactive Dolls
Capturing Fancy of All
Barbie: Mattel’s Trump Card
Soft and Plush Toys
Soft and Plush Toys Still Popular for Gifting Purposes
Infant Plush Toys in Demand
Winter Witnesses Highest Sales
Popularity Grows for Soft Toy Replicas of Endangered Species
Sports Mascots also Drive Growth

4. PRODUCT OVERVIEW
Toys
Games and Puzzles
Board Games
The Inherent Features of Board Games
Card Games
‘Puzzle’
A Definition
Jigsaw Puzzles
Word Puzzles
Logic Puzzles
Combination Puzzles
Tiling Puzzles
Picture Puzzles
Transport Puzzles
Tour Puzzles
Infant and Preschool Toys and Games
Cognitive Development in Infants
Nurturing Cognitive Development through Toys and Play
Age and Cognitive Connections
What Toys do Infant and preschoolers Like to Play With?
Safety, the Most Important Criteria
Materials for Infant and Preschool Toys
Ideas for New Toy Designs Come Mostly from Freelancers
Health Risks from Unsafe Toys for Infants
Infant and Preschool Toys
Infant Mobiles
Rattles
Toy Pacifiers
Toy Teethers
Playgyms
Infant Electronic Learning
Bath Toys
Musical Instruments
Figures and Play Sets
Talking and Sound Making Toys
Kitchen, Food and Other Role Playing
Activity/Construction Toys
Construction Toys for Toddlers
Foam Stacking Blocks
Alphabet Blocks
Select Products on the Market
Lego Duplo
Mega Bloks
Preschool Construction Toys
Select Products on the Market
Bristle Blocks and Krinkles
Wooden Building Blocks
Gears
Lincoln Logs
Legos
Dolls and Action Figures
Dolls
Nurturing Dolls and Accessories
Fashion Dolls/Figures & Accessories
Fashion Dolls/Figures
Fashion Themed Clothes and Accessories
Playset Themed Figurines and Accessories
Doll Houses and Furniture
Action Figures
G.I. Joe Type
All-Vinyl Figure
Action Figure Accessories
Vehicles/Ride-Ons
Vehicle Toys
Age-Appropriateness of Vehicle Toys
12-18 Months
19 Months
2 Years
2-3 Years
4-8 Years
9-12 Years
Ride-Ons
Types of Ride-Ons
Pedal Ride-Ons
Powered Ride-Ons
Non-Pedal Ride-Ons
Age-Appropriateness of Ride-on Toys
12-18 Months
19-23 Months
2-3 Years
4-5 Years
6-8 Years
9-12 Years
Soft/Plush Toys
Outer Covering of Soft and Plush Toys
Materials Used for Stuffing Soft and Plush Toys
Accessories
Types of Soft Toys
‘The Teddy Bear’
Other Toys and Games
Crucial Factors in the Selection of Toys
Toy Safety
List of Standards and Regulations for Toy Safety in Select Regions

5. PRODUCT INNOVATIONS/INTRODUCTIONS
Little Tikes Introduces New Toys for 2015
MGA Entertainment Unveils Hispanic Inspired Doll Collection
Alex Brands® Unveils New Collections
Alex Brands® Introduces New World of ZOOB® Line
Ravensburger Unveils New Puzzle Collection for Adults
Simba Toys Unveils Safiras Collection
VTech Unveils New Learning Products for Children
VTech Adds New Collections to its Friends and Animals, Go! Go! Smart Wheels Lines
VTech Unveils Flipsies™ Collection for Girls
VTech Unveils Kidizoom
K’NEX Unveils K-FORCE
K’NEX Reveals New Collections
Hasbro Unveils New Playskool Line
Disney Unveils "LINE: Disney Tsum Tsum"
LeapFrog Unveils LeapTV
Sago Sago Introduces New Plush Toy Line Reflecting Sago Mini Characters
Sanrio Unveils New Lineup of Products
Mattel Launches New Toy Lineup
Nickelodeon Rolls Out Dual-Language Preschool Learning Toys Inspired by Dora the Explorer
Reeves Launches Partnership with Wow Toys® by Unveiling Two Brand New Lines
BioWare Rolls Out Dragon Age: Inquisition
Hasbro Introduces Toy Box Tools
K'NEX Introduces “LINCOLN LOGS® Play it Forward” Sweepstakes
K'NEX Introduces New Additions
K’NEX Launches New Additions of K’NEX® Building Sets Line
K'NEX Rolls Out First Line of Titanfall™ Building Sets
K’NEX Joins Hands with PopCap Games, Introduces First Line of Plants vs. Zombies™ Building Sets
K’NEX Rolls Out New Additions to Super Mario® Building Sets
K'NEX Unveils 25 New Products
Playmates Toys Unveils New Toy Line Based on the TMNT Movie
Disney Launches Disney Infinity
Angry Birds Go Gets Hasbro’s Jenga and Telepods tie-ins
Hasbro rolls out Star Wars Angry Birds Board Games
Anki Unveils Anki Drive
Hasbro Joins Hands with Marvel to Launch Mr. Potato Head Line
Simba Toys Announces Plans to Add Stores
JAKKS Launches miWorld Toy Line
JAKKS Receives Manufacturing Rights for Nintendo Toy and Costume Line
K'NEX Launches 45 New Products
K'NEX Rolls out New LINCOLN LOGS® Building Set
K’NEX® Unveils K’NEXmen™ Mystery Figures
Playmates Unveils New Ninja Products

6. RECENT INDUSTRY ACTIVITY
Ravensburger Acquires BRIO
LEGO Group Partners with Warner Bros to Launch Lego® Building Sets Inspired by Classic Animated Series Scooby-Doo™
Hasbro Calls on Transformers Fans for New Character Designs
JAKKS Pacific Signs Licensing Agreement with Sony Pictures Consumer Products and LAFIG for Smurf-Tastic Toys
JAKKS Pacific Obtains Licensing Rights for Warcraft
JAKKS Obtains Licensing Agreement for Halo from Microsoft Studios
Hasbro Plans to Buy DreamWorks Animation
Goliath Takes Over Pressman Toy
Rocap Acquires Spiral Toys
Starbreeze Takes Over Geminose
Mattel Acquires MEGA Brands
Asmodee Announces Merger Plans With Fantasy Flight
P.S. XO Joins Hands with Seedling
University Games Takes Over Briarpatch
Propel Equity Acquires Assets of Summit Products
Hasbro Inks Deal With Disney Hasbro
3D Systems Co-Ventures with Hasbro
Scientific Games Expands License Deals with Hasbro
JAKKS Secures Licensing Deal with Microsoft Studios
JAKKS Enters Into Joint Venture with Meisheng Culture
Disguise Secures Licensing Agreement with DreamWorks Animation
JAKKS Signs Agreement with SKECHERS
JAKKS Inks Licensing Agreement with Nickelodeon
Sanrio Joins Hands with Select Los Angeles Restaurants to Launch Hello Kitty's Hungry Hunt
Playmates Joins Hands with Nickelodeon to Expand Teenage Mutant Ninja Turtles Toy Line
Hasbro Acquires Majority Stake in Backflip Studios
TCG Enters Into Strategic Partnership with Ganz
JAKKS Manufactures “El Chavo” Toys Line
JAKKS Signs Agreement with Lucasfilm
DreamPlay Rolls Out Disney-Branded DreamPlay™ Products

7. FOCUS ON SELECT PLAYERS
Dream International Limited (Hong Kong)
Hasbro, Inc. (US)
Integrity Toys, Inc. (US)
JAKKS Pacific Inc. (US)
Kids II, Inc. (US)
K'NEX Brands, L.P. (US)
Konami Corporation (Japan)
LeapFrog Enterprises, Inc. (US)
LEGO Group (Denmark)
Mattel, Inc. (US)
Fisher-Price, Inc. (US)
MEGA Brands, Inc. (Canada)
MGA Entertainment, Inc. (US)
NAMCO BANDAI Holdings Inc. (Japan)
Playmates Toys, Inc. (US)
Ravensburger AG (Germany)
Sanrio Company Ltd. (Japan)
Tarata Toys Ltd. (New Zealand)
TOMY Company Ltd. (Japan)
Toy Quest (US)
VTech Holdings Limited (Hong Kong)

8. GLOBAL MARKET PERSPECTIVE
Table 6: World Recent Past, Current & Future Analysis for Toys and Games by Geographic Region/Country
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 7: World Historic Review for Toys and Games by Geographic Region/Country
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 8: World 14-Year Perspective for Toys and Games by Geographic Region/Country
Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart)
Market by Product Type
Table 9: World Recent Past, Current & Future Analysis for Games and Puzzles by Geographic Region/Country
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 10: World Historic Review for Games and Puzzles by Geographic Region/Country
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 11: World 14-Year Perspective for Games and Puzzles by Geographic Region/Country
Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart)
Table 12: World Recent Past, Current & Future Analysis for Infant and Preschool Toys by Geographic Region/Country
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 13: World Historic Review for Infant and Preschool Toys by Geographic Region/Country
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 14: World 14-Year Perspective for Infant and Preschool Toys by Geographic Region/Country
Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart)
Table 15: World Recent Past, Current & Future Analysis for Activity and Construction Toys by Geographic Region/Country
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 16: World Historic Review for Activity and Construction Toys by Geographic Region/Country
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 17: World 14-Year Perspective for Activity and Construction Toys by Geographic Region/Country
Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart)
Table 18: World Recent Past, Current & Future Analysis for Dolls and Action Figures by Geographic Region/Country
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 19: World Historic Review for Dolls and Action Figures by Geographic Region/Country
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 20: World 14-Year Perspective for Dolls and Action Figures by Geographic Region/Country
Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart)
Table 21: World Recent Past, Current & Future Analysis for Vehicle Toys and Ride Ons by Geographic Region/Country
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 22: World Historic Review for Vehicle Toys and Ride Ons by Geographic Region/Country
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 23: World 14-Year Perspective for Vehicle Toys and Ride Ons by Geographic Region/Country
Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart)
Table 24: World Recent Past, Current & Future Analysis for Soft/Plush Toys by Geographic Region/Country
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 25: World Historic Review for Soft/Plush Toys by Geographic Region/Country
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 26: World 14-Year Perspective for Soft/Plush Toys by Geographic Region/Country
Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart)
Table 27: World Recent Past, Current & Future Analysis for Other Toys and Games by Geographic Region/Country
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 28: World Historic Review for Other Toys and Games by Geographic Region/Country
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 29: World 14-Year Perspective for Other Toys and Games by Geographic Region/Country
Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart)

III. MARKET

1. THE UNITED STATES
A.Market Analysis
Current and Future Analysis
US Toy Industry
Quick Facts
Increased Focus on License Acquisitions
Ethnic Groups and Multicultural Toys
Cyclical Nature of Toy and Games Demand
Consolidation Rife in the Toy Industry
Table 30: US Toy Industry: Breakup of Number of Companies by Average Annual Sales
Competition
Table 31: US Toys and Games Market by Leading Players (2014): Percentage Breakdown for Mattel, Hasbro, and Others (includes corresponding Graph/Chart)
Table 32: US Construction Toys Market by Leading Players (2013): Percentage Breakdown for Lego, Mega Brands, K'Nex, Kre-O, and Others (includes corresponding Graph/Chart)
Companies Move Manufacturing Base to Low Cost Countries in Asia
Hobby and Toy Stores: A Perspective
The Distribution Landscape
Retailing Snapshots
Role of Supercenters in the Retail Sector
Rising Popularity of E-tailers
Consumer and Retail Trends
The Dominance of Mass Retailers
Table 33: US Toys Market by Leading Retailers (2014): Percentage Value Breakdown for Wal-Mart, Toys R Us, Amazon, and Others (includes corresponding Graph/Chart)
'Seasonality Factor' Impacts Business
The Grandparent Effect
Consumers Become Tech Savvy
App-Versions of Traditional Games Up Against Original Games
Manufacturers Transforming Traditional Games into Digital Games
Shrinking Games and Puzzle Sales Impacting Toy Manufacturer Revenues
Technology Usage Increasing in Traditional Games
Table 34: US Toys and Games Market by Type (2014): Percentage Breakdown for Electronic, Non-Electronic, and Others (includes corresponding Graph/Chart)
Top 10 Traditional Toys in the US Market (2014)
Segmental Trends
Infant and Preschool Toy Trends
Major Trends
Baby Plush Remains Strong
Electronic Babyplush Catching Up
Plush Toys with Lights and Sounds, a New Phenomenon
Activity Mats and Playgyms Picked up the Most
Colors Make a Come Back
Infant Products Market Grows Commensurate with the Rate of Birth
Limited Seasonality Creates Year Round Demand
Building and Construction Toys
Building and Construction Toys Drive Retail Growth in the US Toy Market
Lego Dominates the US Market for Construction Toys
Dolls and Action Figures
Consumers’ Gifting Habits Drive Doll Sales
Demographics Favor Dolls and Action Figures Segment
Table 35: Leading Brands in the US Fashion Dolls Market (2014): Percentage Share Breakdown of Value Sales for Barbie, Bratz and Others (includes corresponding Graph/Chart)
Regulatory Scenario
The Consumer Product Safety Improvement Act of 2008
Exports and Imports Scenario
Table 36: Leading Importers of Toys and Games from the US (2013): Percentage Value Breakdown by Country (includes corresponding Graph/Chart)
Table 37: Leading Exporters of Toys and Games to the US (2013): Percentage Value Breakdown by Country (includes corresponding Graph/Chart)
Table 38: Leading Exporters of Toys to the US (2014): Percentage Value Breakdown by Country (includes corresponding Graph/Chart)
Product Launches
Strategic Corporate Developments
Key Players
B.Market Analytics
Table 39: US Recent Past, Current & Future Analysis for Toys and Games by Product Type
Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 40: US Historic Review for Toys and Games by Product Type
Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 41: US 14-Year Perspective for Toys and Games by Product Type
Percentage Breakdown of Dollar Sales for Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart)

2. CANADA
A.Market Analysis
Current and Future Analysis
Market Snapshots
Toy Industry Overview
Puzzle Games on the Rise in Canada
Canadian Parents Spend More on Child
Regulatory Overview
EXIM Statistics
Table 42: Canadian Exports of Toys and Games (2013): Percentage Breakdown of Export Value by Country of Destination (includes corresponding Graph/Chart)
Table 43: Canadian Imports of Toys and Games (2013): Percentage Breakdown of Import Value by Country of Origin (includes corresponding Graph/Chart)
Strategic Corporate Developments
Key Players
B.Market Analytics
Table 44: Canadian Recent Past, Current & Future Analysis for Toys and Games by Product Type
Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 45: Canadian Historic Review for Toys and Games by Product Type
Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/ Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 46: Canadian 14-Year Perspective for Toys and Games by Product Type
Percentage Breakdown of Dollar Sales for Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart)

3. JAPAN
A.Market Analysis
Current and Future Analysis
Market Overview
Classification of Toys and Games by Category
Categorization of Toys and Games by Consumer Segment
Declining Birth Rate, a Major Hurdle
Cyclicality of Demand
Character Merchandising Unpredic
Table
Online Shopping
The New Way to Shop
Product Launch
Key Players
B.Market Analytics
Table 47: Japanese Recent Past, Current & Future Analysis for Toys and Games by Product Type
Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 48: Japanese Historic Review for Toys and Games by Product Type
Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/ Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 49: Japanese 14-Year Perspective for Toys and Games by Product Type
Percentage Breakdown of Dollar Sales for Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart)

4. EUROPE
A.Market Analysis
Current and Future Analysis
European Toy Industry Fact Sheet
Brief Market Overview
The European Toy Industry
Analyzing Differences across Countries
The European Toy Industry
Organizational Structure
Key Toy Producing Countries in the EU
Distribution Channels
Table 50: Leading Toy Distribution Channels in Top Markets in the EU (2014): Percentage Share Breakdown of Value Sales (includes corresponding Graph/Chart)
Toy Manufacturers Move Back Production Facilities to Europe
Socio-Economic Factors Impacting Market Demand
The European Union Toy Safety Directive
B.Market Analytics
Table 51: European Recent Past, Current & Future Analysis for Toys and Games by Geographic Region/Country
France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 52: European Historic Review for Toys and Games by Geographic Region/Country
France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 53: European 14-Year Perspective for Toys and Games by Geographic Region/ Country
Percentage Breakdown of Dollar Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart)
Table 54: European Recent Past, Current & Future Analysis for Toys and Games by Product Type
Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 55: European Historic Review for Toys and Games by Product Type
Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 56: European 14-Year Perspective for Toys and Games by Product Type
Percentage Breakdown of Dollar Sales for Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart)
4a. FRANCE
A.Market Analysis
Current and Future Analysis
Market Snapshots
Market Overview
Traditional Toys Witness Promising Sales despite Market Saturation
Varying Consumer Cycles Mark the Industry
The Retail Scenario
Table 57: French Toy Market (2014): Percentage Breakdown by Distribution Channel (includes corresponding Graph/Chart)
B.Market Analytics
Table 58: French Recent Past, Current & Future Analysis for Toys and Games by Product Type
Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 59: French Historic Review for Toys and Games by Product Type
Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 60: French 14-Year Perspective for Toys and Games by Product Type
Percentage Breakdown of Dollar Sales for Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart)
4b. GERMANY
A.Market Analysis
Current and Future Analysis
German Toy Industry Trends in a Nutshell
Infant and Preschool Toys
Innovation Drives Demand
Race between Specialist Stores and Internet Retailing
Table 61: German Toy Market (2014): Percentage Breakdown by Distribution Channel (includes corresponding Graph/Chart)
Product Launches
Key Players
B.Market Analytics
Table 62: German Recent Past, Current & Future Analysis for Toys and Games by Product Type
Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 63: German Historic Review for Toys and Games by Product Type
Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 64: German 14-Year Perspective for Toys and Games by Product Type
Percentage Breakdown of Dollar Sales for Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart)
4c. ITALY
A.Market Analysis
Current and Future Analysis
Popular Toys
Seasonality Plays a Major Role
Consumer Habits and Preferences
Traditional Stores Struggle to Maintain Ground
Table 65: Italian Toys Market (2014): Percentage Breakdown by Distribution Channel (includes corresponding Graph/Chart)
B.Market Analytics
Table 66: Italian Recent Past, Current & Future Analysis for Toys and Games by Product Type
Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 67: Italian Historic Review for Toys and Games by Product Type
Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 68: Italian 14-Year Perspective for Toys and Games by Product Type
Percentage Breakdown of Dollar Sales for Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart)
4d. THE UNITED KINGDOM
A.Market Analysis
Current and Future Analysis
Key Toy Industry Trends in the United Kingdom
Consumer Profile
Market Dominated by Multinational Companies
Table 69: Leading Player in the UK Toys and Games Market (2013): Percentage Breakdown for Mattel, Hasbro, Lego, and Others (includes corresponding Graph/Chart)
Dolls Continue to Remain a Favorite
WWE Action Figures Wrestling it Out
Next Generation Consoles Dampen Growth Prospects
Licensed Construction Toys Ruling the Roost
Tax Breaks Propel Emergence of Startups
Distribution Channel
Table 70: UK Toy Market (2014): Percentage Breakdown by Distribution Channel (includes corresponding Graph/Chart)
Key Players
B.Market Analytics
Table 71: UK Recent Past, Current & Future Analysis for Toys and Games by Product Type
Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 72: UK Historic Review for Toys and Games by Product Type
Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 73: UK 14-Year Perspective for Toys and Games by Product Type
Percentage Breakdown of Dollar Sales for Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart)
4e. SPAIN
A.Market Analysis
Current and Future Analysis
Snapshots
A Brief Market Review
Factors Influencing the Market
Sources of Supply
Legislative Issues
Consumer Lifestyle
Seasonality
Evolving Distribution Channels
Table 74: Spanish Toys Market (2014): Percentage Breakdown by Distribution Channel (includes corresponding Graph/Chart)
B.Market Analytics
Table 75: Spanish Recent Past, Current & Future Analysis for Toys and Games by Product Type
Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 76: Spanish Historic Review for Toys and Games by Product Type
Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 77: Spanish 14-Year Perspective for Toys and Games by Product Type
Percentage Breakdown of Dollar Sales for Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart)
4f. RUSSIA
A.Market Analysis
Current and Future Analysis
Russian Toy Industry
An Overview
Imports Rule the Roost
Distribution Channels
B.Market Analytics
Table 78: Russian Recent Past, Current & Future Analysis for Toys and Games by Product Type
Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 79: Russian Historic Review for Toys and Games by Product Type
Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 80: Russian 14-Year Perspective for Toys and Games by Product Type
Percentage Breakdown of Dollar Sales for Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart)
4g. REST OF EUROPE
A.Market Analysis
Current and Future Analysis
Overview of Select Regional Markets
Sweden
Poland
Denmark
The Netherlands
Internet Retailing Gains Prominence
Ukraine
Strategic Corporate Developments
Lego Group (Denmark)
A Key Player
B.Market Analytics
Table 81: Rest of Europe Recent Past, Current & Future Analysis for Toys and Games by Product Type
Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 82: Rest of Europe Historic Review for Toys and Games by Product Type
Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 83: Rest of Europe 14-Year Perspective for Toys and Games by Product Type
Percentage Breakdown of Dollar Sales for Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart)

5. ASIA-PACIFIC
A.Market Analysis
Current and Future Analysis
Asia-Pacific
The Fastest Growing Market for Toys and Games
Clinging Onto Traditional Toys
B.Market Analytics
Table 84: Asia-Pacific Recent Past, Current & Future Analysis for Toys and Games by Geographic Region/Country
China, India, South Korea and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 85: Asia-Pacific Historic Review for Toys and Games by Geographic Region/ Country
China, India, South Korea and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 86: Asia-Pacific 14-Year Perspective for Toys and Games by Geographic Region/ Country
Percentage Breakdown of Dollar Sales for China, India, South Korea and Rest of Asia-Pacific Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart)
Table 87: Asia-Pacific Recent Past, Current & Future Analysis for Toys and Games by Product Type
Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 88: Asia-Pacific Historic Review for Toys and Games by Product Type
Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 89: Asia-Pacific 14-Year Perspective for Toys and Games by Product Type
Percentage Breakdown of Dollar Sales for Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart)
5a. CHINA
A.Market Analysis
Current and Future Analysis
Rising Disposable Incomes Bode Well for Toy Industry
Shift to Sophistication
Deficit of Independent Brands: A Major Drawback
Opportunities Galore for Educational Toys in China
Growing Prominence of Preschool Education Bodes Well for Market
Adult Recreation and Entertainment
An Untapped Segment
Why Barbie Faltered in the Chinese Toy Market?
Traditional Toy Stores Dominate Sales Channels
Internet Retailing Gains Momentum
Regulatory Measures to Ensure Toy Safety
Growing Competition between Multinational and Homegrown Companies
Focus on Research and Development
Auldey Animation & Toy Co., Ltd.
A Key Player
B.Market Analytics
Table 90: Chinese Recent Past, Current & Future Analysis for Toys and Games by Product Type
Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 91: Chinese Historic Review for Toys and Games by Product Type
Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/ Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 92: Chinese 14-Year Perspective for Toys and Games by Product Type
Percentage Breakdown of Dollar Sales for Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart)
5b. INDIA
A.Market Analysis
Current and Future Analysis
Overview
Presence of a Large Unorganized Sector, a Blessing in Disguise for Foreign Giants
Infant Toys, the Fastest Growing Segment in the Indian Traditional Toy Market
Sky is the Limit for Barbie
Indianization of the Barbie: A Key Move
Demand for Hand-Crafted Dolls Falls
Onset of Online Retailing to Fuel Revenue Growth
Rise and Fall of Chinese Toys in the Indian Market
Soft Toy Makers Going the Green Way
Other Issues and Trends in Brief
Foray of International Toy Makers
Dumping of Chinese Toys and Games
A Major Concern
Price Conscious Consumers Prefer Low Priced Products
Hiccups in Advertising
Taxation Blues
Corporate Development
Funskool India Ltd.
A Key Player
B.Market Analytics
Table 93: Indian Recent Past, Current & Future Analysis for Toys and Games by Product Type
Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 94: Indian Historic Review for Toys and Games by Product Type
Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 95: Indian 14-Year Perspective for Toys and Games by Product Type
Percentage Breakdown of Dollar Sales for Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart)
5c. SOUTH KOREA
A.Market Analysis
Current and Future Analysis
Market Scenario
Importance of Licensed Products
Growing Importance of Educational Products
B.Market Analytics
Table 96: South Korean Recent Past, Current & Future Analysis for Toys and Games by Product Type
Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 97: South Korean Historic Review for Toys and Games by Product Type
Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 98: South Korean 14-Year Perspective for Toys and Games by Product Type
Percentage Breakdown of Dollar Sales for Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart)
5d. REST OF ASIA-PACIFIC
A.Market Analysis
Current and Future Analysis
Overview Of Select Regional Markets
Australia
Toy Market Snapshots
Growing Demand for Quality Plush Toys
Labelling of Toys a Prerequisite
Electronic Mixing of Conventional Toys on the Rise
New Zealand
Consumer Traits
Competitive Analysis
Marketing Opportunities
Taiwan
Industry Snapshots
Product Launches
Corporate Development
Key Players
B.Market Analytics
Table 99: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Toys and Games by Product Type
Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 100: Rest of Asia-Pacific Historic Review for Toys and Games by Product Type
Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 101: Rest of Asia-Pacific 14-Year Perspective for Toys and Games by Product Type
Percentage Breakdown of Dollar Sales for Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart)

6. MIDDLE EAST & AFRICA
A.Market Analysis
Current and Future Analysis
Middle East Market
A Primer
The Middle Eastern Plush Toy Market
Arab Girls Fond of Muslim Dolls
Growing Popularity of Educational Toys in Saudi
Demand Surges in the UAE
Non-Grocery Retailers Dominate Distribution
B.Market Analytics
Table 102: Middle East & Africa Recent Past, Current & Future Analysis for Toys and Games by Product Type
Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 103: Middle East & Africa Historic Review for Toys and Games by Product Type
Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 104: Middle East & Africa 14-Year Perspective for Toys and Games by Product Type
Percentage Breakdown of Dollar Sales for Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart)

7. LATIN AMERICA
A.Market Analysis
Current and Future Analysis
Huge Potential Market
Highly Fragmented Toy Industry
B.Market Analytics
Table 105: Latin American Recent Past, Current & Future Analysis for Toys and Games by Geographic Region/Country
Brazil, Mexico, and Rest of Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 106: Latin American Historic Review for Toys and Games by Geographic Region/Country
Brazil, Mexico, and Rest of Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 107: Latin American 14-Year Perspective for Toys and Games by Geographic Region/ Country
Percentage Breakdown of Dollar Sales for Brazil, Mexico, and Rest of Latin American Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart)
Table 108: Latin American Recent Past, Current & Future Analysis for Toys and Games by Product Type
Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 109: Latin American Historic Review for Toys and Games by Product Type
Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 110: Latin American 14-Year Perspective for Toys and Games by Product Type
Percentage Breakdown of Dollar Sales for Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart)
7a. BRAZIL
A.Market Analysis
Outlook
A Key Market
Effect of Chinese Price Hike on Brazilian Manufacturing Dynamics
B.Market Analytics
Table 111: Brazilian Recent Past, Current & Future Analysis for Toys and Games by Product Type
Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 112: Brazilian Historic Review for Toys and Games by Product Type
Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 113: Brazilian 14-Year Perspective for Toys and Games by Product Type
Percentage Breakdown of Dollar Sales for Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart)
7b. MEXICO
A.Market Analysis
Outlook
Toys and Games Gain Momentum
Toys Imports Hurting Domestic Manufacturers the Most
B.Market Analytics
Table 114: Mexican Recent Past, Current & Future Analysis for Toys and Games by Product Type
Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 115: Mexican Historic Review for Toys and Games by Product Type
Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 116: Mexican 14-Year Perspective for Toys and Games by Product Type
Percentage Breakdown of Dollar Sales for Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart)
7c. REST OF LATIN AMERICA
A.Market Analysis
Outlook
Select Regions
Argentina
Effect of Import Flexibility and Licensing on Market
Chile
High Growth Potential
Competitive Scenario
B.Market Analytics
Table 117: Rest of Latin American Recent Past, Current & Future Analysis for Toys and Games by Product Type
Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 118: Rest of Latin American Historic Review for Toys and Games by Product Type
Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 119: Rest of Latin American 14-Year Perspective for Toys and Games by Product Type
Percentage Breakdown of Dollar Sales for Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart)

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 204 (including Divisions/Subsidiaries - 215)

The United States (104)
Canada (8)
Japan (8)
Europe (57)
- France (4)
- Germany (12)
- The United Kingdom (23)
- Italy (5)
- Spain (4)
- Rest of Europe (9)
Asia-Pacific (Excluding Japan) (37)
Middle East (1)

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