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Toys and Games: Global Strategic Business Report

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    Report

  • 348 Pages
  • March 2024
  • Region: Global
  • Global Industry Analysts, Inc
  • ID: 338774

Global Toys and Games Market to Reach $721.2 Billion by 2030

The global market for Toys and Games estimated at US$440.9 Billion in the year 2022, is projected to reach a revised size of US$721.2 Billion by 2030, growing at a CAGR of 6.3% over the analysis period 2022-2030. Video Game Consoles, one of the segments analyzed in the report, is projected to record 8.1% CAGR and reach US$250 Billion by the end of the analysis period. Taking into account the ongoing post pandemic recovery, growth in the Plastic & Other Toys segment is readjusted to a revised 6.6% CAGR for the next 8-year period.

The U.S. Market is Estimated at $120.1 Billion, While China is Forecast to Grow at 10.9% CAGR

The Toys and Games market in the U.S. is estimated at US$120.1 Billion in the year 2022. China, the world's second largest economy, is forecast to reach a projected market size of US$168.9 Billion by the year 2030 trailing a CAGR of 10.9% over the analysis period 2022 to 2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 2.5% and 5.5% respectively over the 2022-2030 period. Within Europe, Germany is forecast to grow at approximately 3.4% CAGR.

Select Competitors (Total 192 Featured) -

  • Dream International Limited
  • Fisher-Price, Inc.
  • Hasbro, Inc.
  • Integrity Toys, Inc.
  • JAKKS Pacific Inc.
  • K`NEX Limited Partnership Group
  • LeapFrog Enterprises, Inc.
  • LEGO Group
  • Mattel, Inc.
  • MEGA Brands, Inc.
  • MGA Entertainment, Inc.
  • Playmates Toys, Inc.
  • Ravensburger AG
  • Sanrio Company Ltd.
  • Tarata Toys Ltd.
  • TOMY Company, Ltd.
  • VTech Holdings Limited

What's New?

  • Special coverage on Russia-Ukraine war; global inflation; easing of zero-Covid policy in China and its `bumpy` reopening; supply chain disruptions, global trade tensions; and risk of recession.
  • Global competitiveness and key competitor percentage market shares
  • Market presence across multiple geographies - Strong/Active/Niche/Trivial
  • Online interactive peer-to-peer collaborative bespoke updates
  • Access to digital archives and Research Platform
  • Complimentary updates for one year

Table of Contents

I. METHODOLOGYII. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
  • Influencer Market Insights
  • World Market Trajectories
  • Impact of Covid-19 and a Looming Global Recession
  • Toys and Games - Not Just "Playthings"
  • Recent Market Activity
  • Down the Time Lane
  • Global Toys and Games Market Scenario
  • Current and Future Analysis
  • Inherent Swings Typify Toys and Games Market
  • Interactive Toys Seizing Market Share at the Cost of Traditional Toys and Games
  • Demographics Determine Market Growth
  • Seasonality in Toy Sales - The 'Christmas Factor'
  • Dynamic Fashion Trends Make Demand Unpredictable
  • Competitive Scenario
  • LEGO Endures US Slowdown, Focuses on Expansion
  • Increasing Number of Cross Industry Partnerships
  • Problems Associated with Outsourcing of Production to Low Cost Countries
  • New Toy Design Ideas Come Mostly from Freelance Inventors
  • Distribution Channel Analysis
  • Regulatory Scenario in Key Markets
  • Trade
  • Toys and Games - Global Key Competitors Percentage Market Share in 2022 (E)
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)
2. FOCUS ON SELECT PLAYERS
  • Dream International Limited (Hong Kong)
  • Hasbro, Inc. (USA)
  • Integrity Toys, Inc. (USA)
  • JAKKS Pacific Inc. (USA)
  • Kids II, Inc. (USA)
  • K’NEX Limited Partnership Group (USA)
  • LEGO Group (Denmark)
  • Mattel, Inc. (USA)
  • Fisher-Price, Inc. (USA)
  • MEGA Brands, Inc. (Canada)
  • MGA Entertainment, Inc. (USA)
  • NAMCO BANDAI Holdings Inc. (Japan)
  • Playmates Toys, Inc. (USA)
  • Ravensburger AG (Germany)
  • Sanrio Company Ltd. (Japan)
  • Tarata Toys Ltd. (New Zealand)
  • TOMY Company, Ltd. (Japan)
  • VTech Holdings Limited (Hong Kong)
  • LeapFrog Enterprises, Inc. (USA)
3. MARKET TRENDS & DRIVERS
  • Key Global Trends
  • Innovation Propelling Growth
  • Movies, Cartoons and Toys - A Profitable Equation
  • Growth Trends in Emerging Markets
  • Expanding Population Spells Opportunities for the Market
  • Growing Middle Class Population & Rising Disposable Incomes Promise Growth
  • Urbanization: A Mega Trend
  • Active and Classic Toys Move at a Steady Pace
  • Toy Licensing Gains Prominence
  • Impact of 3D Printing on Toy Companies
  • DIY 3D Printing Poses Significant Threat to Toys and Games Market
  • Changing Concepts for Girls’ Toys
  • Outdoor and Sports Toys Attract Parents
  • Toys as Collectibles - A Growing Trend
  • Run Away Success of New Characters and Reality Television Shows
  • Educational Toys Market on the Rise
  • STEM-Themed Toys Spurs Growth in Educational Toys Market
  • STEAM Extends to STREAM
  • Innovation: The Key to Success in Educational Toys Market
  • Construction Craze
  • Electronic and Intelligent Toys-Transforming Education
  • Virtualization of Toys - A New Tech Driven Strategy
  • Growing Preference for Advanced Toys Adversely Impacts Growth Prospects
  • Fidget Spinners - The New Hand Toy Top Hogging Limelight
  • Craze Turns into Menace and Panic
4. GLOBAL MARKET PERSPECTIVE
  • Table 1: World Recent Past, Current & Future Analysis for Toys and Games by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
  • Table 2: World Historic Review for Toys and Games by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • Table 3: World 16-Year Perspective for Toys and Games by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2014, 2023 & 2030
  • Table 4: World Recent Past, Current & Future Analysis for Video Game Consoles by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
  • Table 5: World Historic Review for Video Game Consoles by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • Table 6: World 16-Year Perspective for Video Game Consoles by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2023 & 2030
  • Table 7: World Recent Past, Current & Future Analysis for Plastic & Other Toys by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
  • Table 8: World Historic Review for Plastic & Other Toys by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • Table 9: World 16-Year Perspective for Plastic & Other Toys by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2023 & 2030
  • Table 10: World Recent Past, Current & Future Analysis for Toys for Toddlers & Kids by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
  • Table 11: World Historic Review for Toys for Toddlers & Kids by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • Table 12: World 16-Year Perspective for Toys for Toddlers & Kids by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2023 & 2030
  • Table 13: World Recent Past, Current & Future Analysis for Construction Sets & Models by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
  • Table 14: World Historic Review for Construction Sets & Models by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • Table 15: World 16-Year Perspective for Construction Sets & Models by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2023 & 2030
  • Table 16: World Recent Past, Current & Future Analysis for Dolls & Stuffed Toys by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
  • Table 17: World Historic Review for Dolls & Stuffed Toys by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • Table 18: World 16-Year Perspective for Dolls & Stuffed Toys by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2023 & 2030
  • Table 19: World Recent Past, Current & Future Analysis for Card Games & Puzzles by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
  • Table 20: World Historic Review for Card Games & Puzzles by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • Table 21: World 16-Year Perspective for Card Games & Puzzles by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2023 & 2030
  • Table 22: World Recent Past, Current & Future Analysis for Offline by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
  • Table 23: World Historic Review for Offline by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • Table 24: World 16-Year Perspective for Offline by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2023 & 2030
  • Table 25: World Recent Past, Current & Future Analysis for Online by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
  • Table 26: World Historic Review for Online by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • Table 27: World 16-Year Perspective for Online by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2023 & 2030
  • Table 28: World Toys and Games Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030
III. MARKET ANALYSIS
UNITED STATES
  • Toys and Games Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2023 (E)
CANADA
JAPAN
  • Toys and Games Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2023 (E)
CHINA
  • Toys and Games Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2023 (E)
EUROPE
  • Toys and Games Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2023 (E)
FRANCE
  • Toys and Games Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2023 (E)
GERMANY
  • Toys and Games Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2023 (E)
ITALY
UNITED KINGDOM
  • Toys and Games Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2023 (E)
SPAINRUSSIAREST OF EUROPE
ASIA-PACIFIC
  • Toys and Games Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2023 (E)
AUSTRALIA
  • Toys and Games Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2023 (E)
INDIA
  • Toys and Games Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2023 (E)
SOUTH KOREAREST OF ASIA-PACIFIC
LATIN AMERICA
  • Toys and Games Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2023 (E)
ARGENTINABRAZILMEXICOREST OF LATIN AMERICA
MIDDLE EAST
  • Toys and Games Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2023 (E)
IRANISRAELSAUDI ARABIAUNITED ARAB EMIRATESREST OF MIDDLE EAST
AFRICA
  • Toys and Games Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2023 (E)
IV. COMPETITION

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Dream International Limited
  • Fisher-Price, Inc.
  • Hasbro, Inc.
  • Integrity Toys, Inc.
  • JAKKS Pacific Inc.
  • K`NEX Limited Partnership Group
  • LeapFrog Enterprises, Inc.
  • LEGO Group
  • Mattel, Inc.
  • MEGA Brands, Inc.
  • MGA Entertainment, Inc.
  • Playmates Toys, Inc.
  • Ravensburger AG
  • Sanrio Company Ltd.
  • Tarata Toys Ltd.
  • TOMY Company, Ltd.
  • VTech Holdings Limited

Table Information