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Fashion Report: Denim Profile Report 2008
Label Networks, Sep 2008, Pages: 50
Like T-shirts and Footwear, when it comes to Fashion and the youth culture marketplace, Denim is one of the most vital areas to understand. Denim not only indicates fashion trends and potential for brands (even those who have not yet entered the fashion marketplace) but also indicates what’s going on with various cultural trends and attitudes.
Denim, in many ways, is at the vortex of youth culture fashion and is a quintessential piece of Americana, often defining new trends in “lifestyle” just by what’s moving in or out of popularity. Currently, the denim marketplace is wide and continues to move in niche directions as more brands enter the field. Such innovation and niche directions, both in brands and styles, shouldn’t deter one from entering the competitive denim market, if anything it means opportunity. But it’s important to know at what price point and what target demographic because not everyone can be a selvedge denim brand selling at boutiques, nor does everyone want to. There are market opportunities in the competitive denim landscape, as indicated by the market size outlined here, within each age group and gender.
Report Features
- Quantitative consumer research data in the form of easy to read charts and graphs
- Cross-tabulations by Topline, Gender, Age Groups
- Macro Trend Analysis for quick snapshots of key findings
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