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Sustainability in Performance Apparel: Meeting the Demands of an Eco-Conscious Marketplace
Textiles Intelligence, Feb 2010, Pages: 43
The performance apparel industry has often been singled out for the damage its operations cause to the environment, and for the poor working conditions in some of the factories it uses. However, many of the leading brand companies and their suppliers have responded positively to such criticism in a bid to satisfy the demands of an increasingly eco-conscious marketplace. Some firms have gone even further and have shown a genuine commitment to protecting the planet by reducing their carbon footprint and pursuing socially responsible policies in every aspect of their businesses.
Many companies have sought to minimise the impact of their operations on the environment by using recycled materials and offering recyclable products. Some are trying out new materials, processes and technologies which hold the promise of reducing pollution, increasing energy efficiency and minimising waste. A growing number are incorporating less conventional eco-friendly fibres such as bamboo and organic cotton—as well as materials made from biopolymers rather than polymers derived from petrochemicals. Greater attention is being paid to the safety of dyestuffs used in coloration, while emerging technologies such as nanotechnology and plasma technology are providing opportunities for the industry to use more sustainable methods of manufacture.
Consumers are playing their part in reducing the carbon footprint of performance apparel by buying increasing quantities organic clothing, using more eco-friendly clothing care methods, and recycling unwanted garments. Governments, too, are playing an active role in steering the performance apparel industry away from unsustainable practices, while environmental groups and lobbyists are working to ensure that such practices are highly publicised and condemned.
Companies are acknowledging that sustainability has become a necessity rather than an option, given the threat of climate change. Also, they are recognising that they can gain a competitive edge by showing that they are committed to environmentally and socially responsible practices. However, a major challenge is to ensure that such commitment is echoed throughout the industry’s long and highly complex supply chains. Good progress has been made in cleaning up the industry, and the future is bright for those companies which put sustainability high on their agendas. But greater efforts are needed to increase awareness among consumers about the green credentials of the products they buy. Better and more comprehensive labelling could play a greater role in providing such information.
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