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Fragrances in Bulgaria
Euromonitor International, June 2011, Pages: 26
Despite the efforts of manufacturers and importers, counterfeit fragrances remain a problem of the Bulgarian market. Investment in marketing efforts is targeted both at pure marketing and at informing consumers of the disadvantages of purchasing illegal and counterfeit products. Due to the relatively high prices of fragrances, most potential consumers still prefer to buy cheaper imitations, which causes companies to look for new and creative ways to combat the problem. For example, a major...
The Fragrances in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Mass Fragrances, Premium Fragrances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Fragrances market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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