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Shaving and Hair Removal Products in the United States 2008
Mintel, May 2008, Pages: 75
New product innovations that promise more effective and efficient hair removal, while eliminating the common irritations of shaving are pressing forward in the market. Estimated at $1.8 billion, the shaving and hair removal market grew 8% from 2002-07 in current dollars, (7% when adjusted for inflation).
The hair removal market will continue to struggle to maintain growth, as Mintel expects this market to grow almost 10% in current prices through 2012, which equals a 4% decline when adjusted for inflation.
The report offers an in-depth discussion of the following topics:
- How new product innovations, such as cartridges with multiple blades, drive growth in the market, and create a demand for replacement cartridges.
- How age plays a significant role in purchases and replacement cycles.
- How companies need to utilize specific and different advertising approaches for men and women despite the similar task at hand.
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