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ABC1 Consumer Market Report 2013 Product Image

ABC1 Consumer Market Report 2013

  • Published: January 2013
  • Region: United Kingdom
  • 165 Pages
  • Key Note Publications Ltd

FEATURED COMPANIES

  • Anya Hindmarch
  • Clinique
  • Harvey Nichols
  • Lancôme
  • Marks and Spencer
  • Sainsbury's
  • MORE

This Key Note Market Assessment analyses the consumer habits and attitudes of ABC1 consumers in relation to food; their homes; clothes and personal care; and leisure and travel. ABC1 consumers are classified by their professions and, while the classification is not directly related to income, there is understood to be a correlation between a person’s social grade and their income. This report addresses the current outlook for the ABC1 consumer and compares this with previous years, namely 2008 and 2010 when previous editions of this Assessment were published.

Exclusive consumer research was carried out on behalf of Key Note by NEMS Market Research in September 2012, in order to provide data relating to consumer opinions and attitudes towards a number of aspects of their lives, including their financial situation. The results indicate that a large proportion of consumers felt that their financial situation was worse than it was 2 years ago, with penetration substantially higher than in 2008 and 2010. Many consumers are feeling the strains of the recession more now than when the recession initially occurred.

In terms of consumer preferences for food in 2012, more consumers READ MORE >

ABC1 Consumer 2013
Foreword
Executive Summary
Introduction

REPORT COVERAGE

DEFINITION

Strategic Overview

DEMOGRAPHIC BACKGROUND

THE ECONOMY

HOUSEHOLD TENURE

CAR OWNERSHIP

HOUSEHOLD EXPENDITURE

COMPUTER USAGE

Food

BACKGOUND

CONSUMER TRENDS

Factors Contributing to Grocery Shopping
Premium Versus Budget Food Ranges
Organic and Fairtrade Preferences
Foods With Added Health Benefits

MARKETING AND SUPPLIER ACTIVITY

Harvey Nichols
Marks and Spencer
Sainsbury's
Tesco
Waitrose

ADVERTISING EXPENDITURE

Home

BACKGROUND

CONSUMER TRENDS

DIY and Home Improvements

MARKETING AND SUPPLIER ACTIVITY

BandQ
John Lewis
Marks and Spencer
Sainsbury's

ADVERTISING EXPENDITURE

Clothes and Personal Care

BACKGROUND

CONSUMER TRENDS

Clothes Shopping
Cosmetics and Fragrances

MARKETING AND SUPPLIER ACTIVITY

Anya Hindmarch
Burberry
Clinique
Dior
Gucci
Harvey Nichols
Hugo Boss
Lancôme
L'Oreal
MAC
Marks and Spencer
Net-a-Porter
Shopbop.com

ADVERTISING EXPENDITURE

Leisure and Travel

BACKGROUND

CONSUMER TRENDS

Sporting Activities
Cultural Activities
Pub Visiting
Holidays and Travel

MARKETING AND SUPPLIER ACTIVITY

British Airways
Hilton Hotels
Virgin Atlantic

ADVERTISING EXPENDITURE

The UK
Overseas
An International Perspective

GLOBAL COMPANIES

LVMH Moët Hennessy - Louis Vuitton
Compagnie Financière Richemont SA
PEST Analysis

POLITICAL

ECONOMIC

SOCIAL

TECHNOLOGICAL

Consumer Dynamics

SUMMARY

FINANCIAL SITUATION

FOOD

HOME

CLOTHES

HOLIDAYS

Company Profiles

INTRODUCTION

BURBERRY LTD

Corporate Strategy
Advertising and Marketing
Profitability
Recent and Future Developments

HARVEY NICHOLS AND CO LTD

Corporate Strategy
Advertising and Marketing
Profitability
Recent and Future Developments

JOHN LEWIS PARTNERSHIP PLC

Corporate Strategy
Advertising and Marketing
Profitability
Recent and Future Developments

MARKS AND SPENCER PLC

Corporate Strategy
Advertising and Marketing
Profitability
Recent and Future Developments

J SAINSBURY PLC

Corporate Strategy
Advertising and Marketing
Profitability
Recent and Future Developments

TESCO PLC

Corporate Strategy
Advertising and Marketing
Profitability
Recent and Future Developments
The Future

THE ECONOMY

FUTURE TRENDS

The ABC1 Slump
Luxury Brands
The Housing Market
Further Sources
Publications
General Sources
Government Publications
Other Sources
Key Note Sources
Key Note Ltd
Understanding Consumer Survey Data
Number, Profile, Penetration
Social Grade
Standard Region

- Harvey Nichols
- Marks and Spencer
- Sainsbury's
- Tesco
- Waitrose
- BandQ
- John Lewis
- Marks and Spencer
- Sainsbury's
- Anya Hindmarch
- Burberry
- Clinique
- Dior
- Gucci
- Harvey Nichols
- Hugo Boss
- Lancôme
- L'Oreal
- MAC
- Marks and Spencer
- Net-a-Porter
- Shopbop.com
- British Airways
- Hilton Hotels
- Virgin Atlantic
- LVMH Moët Hennessy - Louis Vuitton
- Compagnie Financière Richemont SA

Note: Product cover images may vary from those shown

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