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IPTV Launch Guide Product Image

IPTV Launch Guide

  • ID: 648704
  • October 2007
  • 230 Pages
  • Mariner Partners Inc

IPTV Launch Guide is a flexible offering allowing you to leverage our experience and best-practices and implement them in your timeframe with your own resources. The Launch Guide is designed to save you time and money. Based on best-practices developed through hands-on trials and market implementations, our guide will eliminate costly trial and error implementations, provide consistency across your service provisioning workspace, and ensure the opportunity for continuous process improvement.

"The IPTV opportunity and challenge

A Service Provider’s entry into consumer television services via IPTV represents an enormous market opportunity. The potential exists to double the average revenue per unit (ARPU), quickly stop customer loss to competitors, and launch a growth trajectory in their revenue stream. Some Service Providers consider an IPTV play more of a defensive maneuver, required to maintain market share and mindshare with consumers who are becoming more and more sophisticated in their communications needs.

Both positions have resulted in a need quickly to mobilize an IPTV solution offering. Industry experts predict rapid expansion in the number of IPTV READ MORE >

The IPTV opportunity and challenge
Purpose of the IPTV Launch Guide
Responding to customer requirements and building for success
Target audience
IPTV Executive Sponsor
IPTV Program Director
IPTV Service Delivery Team
IPTV Implementation roadmap

The IPTV launch in context
The business perspective
Defining a “successful” launch
The IPTV leadership team
Summing up the business perspective: the IPTV business problem
Ecosystem perspective
Integration plays a key role
Value chain perspective
Functional perspective
The process perspective
The technology perspective
IPTV technical infrastructure view
Technology factors mask operational issues

Guidance for the Executive Sponsor
The IPTV reality check
Significant issues facing the Executive Sponsor
Key considerations for ensuring IPTV success
Snapshot look at the role of Executive Sponsor
Summary – the Executive Sponsor’s IPTV priority to do list

Guidance for the IPTV Program Director
A program management approach to implementation
IPTV program structure
Holistic view of the linked initiatives
Identifying the set of complimentary projects
Tracking and monitoring progress toward outcomes
Implementing program management
Benefits of program management
Implementation phases
Phase 1: Planning
Phase 2: Detailed design
Phase 3: Build, install, commission, test and verify
Phase 4: Service integration and acceptance testing
Phase 5: Service implementation in IPTV launch, review and implementation
Managing the program
Structuring the program team
Setting up a governance structure and rules
Managing scope
Managing risk
Managing relationships between key stakeholders
Issues management
Communication management plan
Program management structure and role descriptions
IPTV Program Director
Services Activation and Verification (SAV) Project Manager
IT Project Manager
Infrastrure Project Manager
Network Operations Project Manager
Implementation Manager
Integration and Acceptance Manager
Marketing Project Manager
IPTV Launch Manager
Senior Marketing Lead
Senior Architect Lead
Partner Project Manager(s)
Program Office Manager
Metric Specialist
Program Office Specialist
Program and Administrative Support/Technical Writer
Setting program timeline targets
Tracking, reporting, and leveraging problem knowledge
Managing program quality
Typical challenges facing the Program Director

Guidance for the Service Activation and Verification Project Team
The Service Activation and Verification challenge
High probability of failure
The SAV opportunity
Why IPTV processes are different
Cross functional process design philosophy
Design of the SAV processes
Aim and objectives
Policies for the SAV process

Detailed process description
1.0 Customer sub-process
2.0 Dealer Handling of Request sub-process
System interfaces involved in this sub-process
Key considerations about this process
Cross-functional analysis
Dealer Handling of Request sub-process checklist
3.0 Customer Qualification sub-process
System interfaces involved in this sub-process
Key considerations about this process
Cross-functional analysis
4.0 Create an IPTV Order sub-process
System interfaces involved in this sub-process
Key considerations about this process
Cross-functional analysis
Create an IPTV Order sub-process checklist
5.0 Update Middleware sub-process
System interfaces involved in this sub-process
Key considerations about this process
Cross-functional analysis
6.0 Validate Customer IPTV Service Assignment sub-process
System interfaces involved in this sub-process
Key considerations about this process
Cross-functional analysis
7.0 Validate Customer IPTV Provisioning sub-process
System interfaces involved in this sub-process
Key considerations about this process
Cross-functional analysis
8.0 Dispatch to Installation sub-process
System interfaces involved in this sub-process
Key considerations about this process
Cross-functional analysis
9.0 Central Office Configuration sub-process
System interfaces involved in this sub-process
Key considerations about this process
Cross-functional analysis
10.0 Prepare and Ship Customer Equipment to Installer sub-process
System interfaces involved in this sub-process
Key considerations about this process
Cross-functional analysis
Prepare and Ship Customer Equipment to Installer sub-process checklist
11.0 Customer Installation sub-process
System interfaces involved in this sub-process
Key considerations about this process
Cross-functional analysis
12.0 Customer Training and Service Acceptance sub-process
System interfaces involved in this sub-process
Key considerations about this process
Cross-functional analysis
13.0 Customer Feedback Collection sub-process
System interfaces involved in this sub-process
Key considerations about this process
Cross-functional analysis
14.0 Customer Billing Updated sub-process
System interfaces involved in this sub-process
Key considerations about this process
Cross-functional analysis

Ready-set-go: Determining IPTV service readiness
How will you know you are ready to launch?
Self-assessment readiness checklist
Metrics and techniques to monitor and improve the process

Tips 'n tricks

Glossary

Index

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