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Search Enter keywords, a title or a report id number below. In All Categories --------------------- Telecom & Computing Business & Finance Mfg & Construction Pharma & Healthcare Consumer & Retail Gov & Public Sector Energy & Transport Country Reports Company Reports --------------------- Transcripts Advanced      Select a currency for use throughout the site Australia Dollars Canada Dollars Euro Japan Yen Sweden Kroner Switzerland Francs UK Pounds US Dollars Viewing report Order by Fax Printer Friendly Send to Friend Enquire before Buying Electronic   Brand Spankin' News!: Exploring the Brand Reach and Preference of Key ICT Brands in the US SOHO Business Market Part: 4 of 5 Compass Intelligence, Oct 2007, Pages: 14   Description     Table of Contents        Enquire before Buying    Send to a Friend   This iDRD (Insight-based Data-Rich Deliverable) is part of the SOHO Business and Customer Experience Model subscriptions. This insight, based on a survey completed in the 2nd quarter of 2007, discusses and analyzes the importance of branding in the soho business market, specifically the difference between brand reach and brand preference. SOHO business consists of a business entity with 5 or fewer employees across all locations. In addition, responses from 1000+ IT decision-makers provide both direct and in-direct factors that have an impact on customer perception of satisfaction, including touch-points, best/worst practices, influencers and perceptions, “perception altering” events, and service quality and customer service. This insight focuses on survey responses by IT decision-makers in the SOHO size segment or those with 5 or fewer employees. The Expert Guide for this deliverable is Kneko Burney. Sources: Our segment and market forecasts, which include business expenditures, market demographics, and usage and adoption statistics, are built using multiple sources, including our proprietary research. These sources include, but are not limited to: - Secondary research - Government data and statistics (e.g. department of commerce, federal communication commission, bureau of labour statistics and us census bureau - Primary research - Vendor-based research - In-depth interviews with key decision-makers (where relevant) We select data sources to provide greatest degree of perspective on each market or segment, in addition to the highest level of data accuracy, stability, and consistency over time. Customers who bought this item also bought Brand Protection Services E-Learning Course - Marketing and Customer Focus Maximing Market Share Through Brand Differentiation Brand Marketing Via Video Social Networking Sites Influencing Brand Preferences in the Flow Cytometry Market A Guidebook to Pharma Brand Optimization: Lifecycle Management Strategy Brand Spankin News!: Exploring the Brand Reach and Preferences of Key ICT Brands in the US Business Market Part: 1 of 5 Brand Spankin News!: Exploring the Brand Reach and Preference of Key ICT Brands in the US Enterprise Business Market Part: 5 of 5

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