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The Central and Eastern European Mobile Market: Trends and Forecasts 2008?2013
Analysys Mason Group, Dec 2008
The mobile sector in Central and Eastern Europe (CEE) will remain dynamic during the next five years, with penetration rates continuing their upwards trend, albeit at a slower pace than in previous years.
From a revenue point-of-view, the picture will be more variable. In the most mature countries, total ARPU will be fairly stagnant; the decline in voice ARPU will be compensated for by the increase in non-voice revenue in some countries, but only mitigated in others. In Russia and Ukraine, on the other hand, where ARPU has historically been low, it will increase dramatically, helped by both increased usage and macroeconomic conditions. In all countries in CEE, the challenge for the MNOs will be to attract and retain the most valuable customers while they continue to roll-out their 3G/3.5G networks and seize the opportunities from mobile broadband.
In this third edition “The Central and Eastern European Mobile Market: Trends and Forecasts 2008–2013” provides market data and forecasts for the major markets in CEE, (Croatia, the Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Russia, Slovakia and Ukraine), the remaining countries of CEE and the region as a whole.
The Excel data file comprises actual figures for 2003–2007 and forecasts for 2008–2013, which cover subscriber numbers, ARPU and revenue, broken down by:
- services: voice, SMS, email, other person-to-person messaging data and services other than person-to-person messaging
- generation: 2G, 2.5G, 3G , 3.5G and 4G
- market segment: residential prepaid, residential contract, SMEs and large corporations.
The Central and Eastern European mobile market: trends and forecasts 2008–2013 is provided in PowerPoint and Excel formats to give you maximum flexibility.
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