|
|
 |
|
Viewing report
|
|
|
|
Functional Foods in the United States 2008
Mintel, May 2008, Pages: 97
This report focuses on four major segments within the functional foods market: dairy and margarine, cereal bars and snacks, and bakery. In addition to presenting sales data on a segment-by-segment basis, the report considers a range of topics and trends, including the following:
- Category developments contributing to the healthy competition in this market.
- The segments in which innovation is, and is not, taking place; and where Mintel sees the greatest prospect for future innovation.
- How marketers are conveying their USPs without running foul of regulations.
- Shifts in marketing messages across the board, and why some producers of functional foods don't market them as such.
- Who buys functional foods (age is a key determinant, but it's not what you think!), the surprising reasons consumers give for buying functional foods, and who is buying what.
- Which health claims are most prevalent, and which ones are poised to proliferate.
- The ubiquitous ingredient that is under-utilized and under-promoted.
Customers who bought this item also bought
Innovation in Functional Food and Drinks: Growth Opportunities from New Nutraceutical Ingredients
Functional Foods in the United States 2008
Key Players in the International Functional Foods Market - 3rd Edition
US Functional Food, Beverages and Supplements - Inside-out Health and Beauty
Functional Foods Weekly
Functional Food Markets, Innovation and Prospects - an International Analysis (Second Edition)
Functional Food, Drinks & Ingredients: Consumer Attitudes & Trends
Functional Dairy Drinks 2007
|
|
|
|
