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End to End Encryption, Tokenization & EMV in the U.S. Vendor Analysis of Emerging Technologies and Best Hybrid Solutions
Javelin Strategy & Research, Jan 2010, Pages: 51
If the merchant’s cardholder data can be taken out of scope or rendered useless to the criminal through methods such as end-to-end encryption, tokenization or EMV, fraud liability and costs associated with PCI compliance can be substantially reduced. A recent flurry of public data breaches has heightened awareness of both the need for and the cost of PCI compliance. The card industry and merchants alike are looking to protect sensitive card data in motion and at rest. The National Retail Federation estimates that more than $1 billion has been spent by merchants on PCI compliance to date,1 despite existing card fraud increasing 16% to reach $22 billion in 2008 alone. But the question remains what method(s) makes the most sense for the card industry and merchants to adopt today, and how soon before the next technology comes along. Detailed comparisons of five newly announced processor solutions, including those of Chase Paymentech, Elavon, First Data, Heartland and RBS; five tokenization vendor solutions, Chase Paymentech, CyberSource, nuBridges, RSA, and Shift 4; and six technology vendor solutions, Hypercom, Ingenico, MagTek, Semtek, VeriFone and Voltage, are included in this report.
Primary Questions:
- What impact would these solutions have for merchants?
- What is the business case for these emerging technologies?
- What are the best solutions?
- What is end-to-end encryption?
- What is card replacement technology or tokenization?
- What is a virtual terminal?
- How does EMV compare?
- How do the vendor solutions compare?
Methodology
Javelin obtained this information through interviews with senior executives at five major payments processors: Chase Paymentech, Elavon, First Data, Heartland and RBS WorldPay; five tokenization vendors: Chase Paymentech, CyberSource, nuBridges, RSA, and Shift 4; and six technology vendors: Hypercom, Ingenico, MagTek, Semtek, VeriFone and Voltage. Interviews were also conducted with MasterCard and Visa executives. The interviews were conducted in November and December 2009 with a follow-up survey in January 2010.
This report was based on data collected via a standardized telephone CATI survey from 4784 consumers representative of the U.S. population, as to gender, age, ethnicity and income. Overall margin of sampling error is ± 1.4 at the 95% confidence interval. For questions answered by a proportion of all identity fraud victims the maximum range of sampling error varies and is greater than ± 4.4% at the 95% confidence level.
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