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Landscaping Services
First Research, Nov 2009, Pages: 10


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First Research is the leading industry intelligence company that helps sales teams perform faster and smarter, open doors, and close more deals. First Research performs the 'heavy lifting' by synthesizing hundreds of sources into an easy to digest format that a sales person can consume very quickly to better understand a prospect's business issues.


Executive Summary


Brief Excerpt from Industry Overview Chapter:

The US landscaping services industry includes more than 70,000 companies with combined annual revenue of $40 billion. Major companies include the TruGreen Landcare division of ServiceMaster, The Davey Tree Expert Company, The Brickman Group, and Asplundh Tree Expert. The industry is highly fragmented: the top 50 companies generate about 15 percent of revenue.

COMPETITIVE LANDSCAPE

Demand is driven partly by construction of new commercial properties and partly by the economy's overall health. Because management and equipment costs are mainly fixed, the profitability of individual companies depends on demand volume and operations' efficiency. Small companies can easily compete with big ones, except in providing services to large customers. Big companies operate mainly through local branches or offices that have operations almost identical to those of local companies. The industry is labor-intensive: annual revenue per employee is about $70,000.

PRODUCTS, OPERATIONS & TECHNOLOGY

Landscaping services include commercial and residential landscape maintenance, landscape installation, irrigation systems, tree services, chemical lawn care, and 'line-clearing': branch removal around utility lines. Larger companies may offer several of these services, but most provide just one. Landscape installation and maintenance account for the bulk of industry revenue; tree services account for about 30 percent. In winter, many companies provide snow removal services.

For a typical commercial client, a landscape maintenance company might provide mulching, fertilizing, and flower planting in spring; mowing, pruning, irrigation, and fertilizing in summer; and leaf clearing in fall. Services ...




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