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French Online Travel Overview Second Edition
PhoCusWright, July 2007
It has been more than a decade since the launch of the first French online travel agency, and today, the three pillars of the French travel industry, Air France, Accor and SNCF, are playing leading Internet roles. The French travel market has moved fairly easily and quickly online in recent days, especially when compared to the German market.
However, in 2004, the French market turned into a battlefield, with leading global pan-European players moving into the market looking for the next European gold mine after the U.K. market. Expedia, lastminute.com, ebookers and Opodo all benefited from that competitive environment, and after an entertaining game of acquisitions, joint ventures and mergers, the French market has now matured into a space led by the major global players. Travelport (soon to be Orbitz Worldwide and formerly Cendant), Sabre Holdings, Amadeus and Expedia have captured the lion’s share of online travel intermediation and continue to enjoy solid growth. A number of secondary players remain, and opportunities persist in a market with substantial offline bookings still ripe for online conversion. In addition, the prominence of rail and car travel in the market creates some unique situations.
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