Research And Markets Research And Markets

In-Depth Research and Prospects of China Automotive Navigation Industry, 2013-2017

  • ID: 2693668
  • November 2013
  • Region: China
  • 62 Pages
  • Huidian Research
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  • BDStar Navigation
  • Beijing UniStrong
  • Super Map
  • MORE

China serves as the world’s largest country in terms of automobile production and sales, however, the assembly rate (take passenger cars as cardinal number) of navigators for new cars was only 8.6% in 2012, and there was a substantial growth potential. By the end of 2012, there were about 300 automotive navigation manufacturing enterprises in China, and the market scale was worth CNY33.8 million, year-on-year growth of 10%. It is expected that market scale of China automotive navigation will reach CNY 67.4 billion as of 2017.

In 2012, the sales volume of aftermarket automotive navigators generated 6.38 million sets in China, year-on-year growth of 17%, but growth rate continued to decline. At the same period, the sales volume of pre-installed automotive navigators reached 1.29 million sets, while the growth rate reached 43%, and this was the second year in a row that growth rate registered above 40%. The growth rate of aftermarket and the growth rate of pre-installed market displayed a negative correction, which will change future automotive navigation market. As of 2015, the market shares of China’s pre-installed automotive navigators will reach 31.6% from 16.7% at present. In the same period, market penetration rate of pre-installed automotive navigators also will register around 20%.

Chinese navigation market was influenced by Japan. As for product forms, Japan and China both mainly produce In-Dash products. Since 2006, PND products have witnessed rapid development, however, the development of PND products lacked in strength on account of copycat READ MORE >

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  • BDStar Navigation
  • Beijing UniStrong
  • Super Map
  • MORE

1. Overview of Industry Development
1.1 Definition & Classification
1.2 Industry Chain

2. Development Overview of Global Automotive Navigation Industry
2.1 Development Status Quo
2.2 Trend of World's Automotive Navigation Industry

3. Development Environment of China Automotive Navigation Industry
3.1 China's Economic Development Environment
3.2 Policy Environment
3.3 Technical Environment

4. Development Status Quo of China Automotive Navigation Industry
4.1 Characteristics of Industry Development
4.1.1 Personalized Consumption; Dominance of Low-and-Middle End Consumption
4.1.2 Serious Homogeneity Resulting in Fatigued Market Performance
4.2 Market Scale
4.3 Consumption Factors
4.3.1 Channel Distribution of Product Information
4.3.2 Factors Influencing Product Performance
4.3.3 Two Major Purchasers: Auto Modification Shop and 4s AutoStore

5. Competitive Landscape of China Automotive Navigation Industry
5.1 Competition Status Quo
5.1.1 Aftermarket Automotive Navigation Serves as Priority; Mobile Phone Develops Rapidly
5.1.2 Chinese Domestic Enterprises Serves as Priority; Market Competition is Fierce
5.1.3 Stable Industrial Pattern
5.2 Market Concentration Ratio

6. Upstream and Downstream Analysis
6.1 Upstream Raw Material Industry
6.1.1 Steels
6.1.2 Integrated Circuit
6.1.3 Electronic Components
6.2 Downstream Application
6.2.1 Status Quo of Industry Development
6.2.2 Development Trend of Auto Industry in the 12th Five-Year Plan

7. Import and Export Data of Automotive Navigation Products
7.1 Import and Export Data of China Automotive Navigation, 2010-2012
7.2 Import Sources and Export Destinations of Automotive Navigation Products, 2012

8. Major Enterprises of China Automotive Navigation Industry
8.1.1 Company Profile
8.1.2 Main Business
8.1.3 Competitive Advantages
8.1.4 Business Performance
8.1.5 Market Expanding Strategy
8.2 Beijing UniStrong
8.2.1Company Profile
8.2.2 Main Business
8.2.3 Competitive Advantages
8.2.4 Business Performance
8.2.5 Market Expanding Strategy
8.3 Super Map
8.3.1Company Profile
8.3.2 Main Business
8.3.3 Competitive Advantages
8.3.4 Business Performance
8.3.5 Market Expanding Strategy
8.4BDStar Navigation
8.4.1 Company Profile
8.4.2 Main Products
8.4.3 Competitive Advantage
8.4.4 Business Performance
8.4.5 Market Expanding Strategy
8.5.1 Company Profile
8.5.2 Competitive Advantages
8.5.3 Business Performance
8.5.4 Market Expanding Strategy

9. Investment and Development Trend of Automotive Navigation Industry
9.1 Investment Opportunities
9.2 Investment Risks
9.2.1 Competitive Risks
9.2.2 Downstream Demand Risks
9.2.3 Risks of Fluctuations in Prices of Raw Materials
9.3 Industry Development Trend
9.3.1 Trend
9.3.2 Growth Prediction of China Automotive Navigation Market, 2013-2017
9.4 Technological Development Direction
9.4.1 Vehicle GPS Specified High-Precision Electronic Map Technology
9.4.2 Technology of Providing Accurate and Real-time Road Information
9.4.3 Multimedia Smooth Seamless Connecting Technology

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Beijing UniStrong
Super Map
BDStar Navigation

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Note: Product cover images may vary from those shown