|
|
 |
|
Viewing report
|
|
|
|
6th Annual Teen CE Holiday Purchase Patterns Study
Consumer Electronics Association, The, Oct 2009, Pages: 43+
After a difficult year, the spotlight is fixed on the upcoming holiday season, which includes the Christmas, Hanukkah and Kwanzaa holidays. Will this important selling season help restore growth and salvage revenues? CEA recently conducted their 16th Annual CE Holiday Purchase Patterns Study which ex-amines holiday trends among adult consumers, but what about the nation‘s youth who have a proven appetite for technology goods and content? How important are teens to the holiday season? This briefing, based on data from CEA‘s 6th Annual Teen CE Holiday Purchase Patterns Study, answers that question and more.
According to the 16th Annual CE Holiday Purchase Patterns Study, households with kids plan to spend more on gifts than households without kids. But what do teens want this year? Over the years, teen wish lists have evolved; from toys, pets, games and money to cell phones, computers and gift cards. Teen requests are becoming more mature in nature and closely mirror adult wish lists. So what is the top requested CE product among teens this holiday season? What else do retailers and manufacturers need to know about teens this holiday season?
According to the U.S. Census Bureau, there are currently 25 million teens, between the ages of 12 and 17, in the United States, representing 8% of the total U.S. population. Based on recent U.S. Census data, more than two-thirds of teens are living in a household with both parents and another 28% are living with one parent.
Included in this report is the complete Data Report and Analysis Brief.
|
|
|
|
