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Search Enter keywords, a title or a report id number below. In All Categories --------------------- Telecom & Computing Business & Finance Mfg & Construction Pharma & Healthcare Consumer & Retail Gov & Public Sector Energy & Transport Country Reports Company Reports --------------------- Transcripts Advanced      Select a currency for use throughout the site Australia Dollars Canada Dollars Euro Japan Yen Sweden Kroner Switzerland Francs UK Pounds US Dollars Viewing report Order by Fax Printer Friendly Send to Friend Enquire before Buying Electronic   How to Win Second-Tier Emerging Markets Vital Wave Consulting, Aug 2008, Pages: 6   Description        Enquire before Buying    Send to a Friend   Second-tier emerging markets represent a growing population with significant growth potential for IT and telecommunications companies. As these countries begin rapidly adopting technology, multinational IT and telecommunications companies stand to gain access to large markets either directly or through partnerships with local companies. By understanding the product needs and business practices in these markets, technology firms will be better positioned to capture a larger percentage of sales. An excellent case study of this second wave of technology adoption and expansion in smaller, less-wealthly nations is the Republic of Macedonia. In less than three years, the small nation of two million people has transformed itself from a technology backwater to a viable market for hardware, software and networking vendors. Broadband penetration has gone from four percent in 2004 to 34 percent in 2008, and more than 180,000 computing seats have been sold to schools, municipalities, and hospitals during that period. This strategic brief considers lessons and implications from Macedonia and suggests ways that traditional IT and telecommunications market leaders can adjust their product offerings, business models, services or sales efforts to capture a larger percentage of new business in Central and Eastern Europe and other emerging-market regions where 'second-tier' nations are experiencing strong growth in IT adoption Customers who bought this item also bought WiMAX in Emerging Markets: Operator Lessons in Strategy and Technology Mobile Data Best Practices: Positioning and Revenue Opportunities in Emerging and Developed Markets Emerging Markets in Digital Power Electronics: Component, Converter and System-Level Opportunitites, Second Edition The Citigroup European Emerging Markets Directory 2007 MVNOs in Emerging Markets: Developing the Business Case for the MVNO Model The Automated Microbiology Market: A Worldwide Strategic Analysis: A 7-Country Market Survey Strategies to Accelerate Handset Financing in Emerging Markets EnOcean Emerging Technology Report

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