|
|
 |
|
Viewing report
|
|
|
|
North America Media Sectors : A Company and Industry Analysis (August 2008)
Mergent, Aug 2008, Pages: 32
This report updates the previous North American media report, focusing on the markets in Canada and the United States
Current Environment - Key Points
- Over the past few months, major players within the industry continued to perform solidly financially
However, this was not reflected in share prices, with many companies seeing their stock prices fall in the midst of a global equity market slump
- The need to streamline advertising expenditure also led to many advertisers shifting their advertising budgets online, thus benefiting online media companies
- Print media companies, especially newspaper companies, continued to struggle with falls in circulation, market share, readership and revenues
- Broadcast content providers also continued to work with new and online media companies to explore new markets and develop new technologies and products
- The advertising revenues of newspapers meanwhile suffered one of the largest declines in more than half a century in 2007
- Over the past six months, leading companies in the Canadian media industry reported mixed financial results as the Canadian economy started to slow and the global equity market slumped
Industry Profile - Key Points
- The rise of new media has had different effects on different segments in the industry
Broadcasters have taken the changes in their stride and many have benefited from the rise of new media, creating business and new market opportunities for themselves
- Overall, the industry comprises thousands of companies, with a number of them top players on the international scene
- The US broadcasting industry is the world's largest, among the most influential and most diverse
- Over the past few years, the circulation, readership and revenues of newspapers have been falling steadily, with the segment losing readers, especially among the younger generation, who prefer new and online media
- New media has come of age over the past few years, growing at a rapid pace in the US
Market Trends and Outlook - Key Points
- The nationwide plan to digitalize broadcasting in the US started in 2003 and is currently going through its final quarter
- The newspaper segment dominated advertising revenues for the better part of the 20 th century, but since 2000, has seen declining circulations, market share, readership and revenues at an increasing pace
- While both the sales and advertising revenues of newspapers have been hit with serious declines with no real solutions in sight, their online versions are increasingly doing well
- Looking ahead, the US media industry is expected to face some bigger challenges than it faced over the last six months
- While the global print media industry is struggling with declines in circulations, readership and revenues, the newspaper segment in Canada is holding on, with Canada's two daily newspapers with national circulation recording some gains in weekday readership
- The industry is increasingly grappling with copyright violations and piracy issues with technology making it even easier in a diversified world to illegally distribute content
- As with many other countries around the globe, Canada is pushing towards broadcast digitalization.
Customers who bought this item also bought
Analyzing the US Airlines Industry
Sugarcane Mills Industry in the U.S. and its International Trade [Q4 2009 Edition]
Magnetic and Optical Recording Media Manufacturing Industry in the U.S. and its Foreign Trade [2009 Edition]
2009 China Media Yearbook & Directory
Cane Sugar Refining Industry in the U.S. and its International Trade [Q4 2009 Edition]
Tortilla Manufacturing Industry in the U.S. and its International Trade [Q4 2009 Edition]
Metal Stamping Industry in the U.S. and its International Trade [Q4 2009 Edition]
Commercial Screen Printing Industry in the U.S. and its International Trade [Q4 2009 Edition]
|
|
|
|
