The report titled "Italian Insurance Price Comparison websites: User Resarch" represents the most detailed research ever undertaken in Italy users of Insurance Price Comparison websites.
Drawing on telephone interviews of 1,000 users (buyers and non buyers) of Insurance Price Comparison websites in Italy, the report analyses socio-demographic profile of the users, their opinion on Insurance Price Comparison and propensity to use IPCs in the future, the quote experience and the outcome of it. It also investigates the reasons for buying or not buying via an IPC.
A geographic analysis is also included, which allows to understand the impact of Insurance Price Comparison by area and size of the municipality where the user lives
A. Introduction And Methodology
B. Users Sample Composition
C. Demographic Profile Of Users
D. Users Opinions With Regards To Insurance Price Comparison Websites
E. Quotation Process And Purchase Decision
F. Purchase And Issuance Of The Policy
G. Geographical Analysis By Area And Province
H. Conclusions And Key Findings
Appendix 1. – Question Set
Intesa San Paolo
Royal Sun Alliance