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NFC: The Road to Commercial Deployment
SJB Research (NFC Report), Jan 2010, Pages: 68
OUT NOW: A detailed research report that examines how the global market for near field communication will develop from 2010 to 2014
Where is the NFC market heading in 2010?
After years of delays, 2010 will be a turning point for near field communication. While significant barriers to growth still remain before NFC can move from the pilot stage to full scale commercial roll-outs, all the elements are now in place to allow these final obstacles to be overcome in the year ahead.
During 2010 leading mobile network operators, banks, retailers, transport operators and others will be seeking to finalise their NFC business plans ready to launch commercial services from as early as January 2011.
Actions taken in 2010 will be key to deciding which mobile network operators, which banks, which industry suppliers and which service providers become the leaders in the field.
Make sure your NFC plans are on track for success
'NFC: The Road to Commercial Deployment' is a new research report by Sarah Clark, editor of Near Field Communications World. It charts the road ahead for those involved in planning, implementing and supplying NFC services and examines how the market will develop between 2010 and 2014.
This new report answers key questions including:
- When will the first commercial deployments take place — and where?
- How will the NFC market evolve over the course of 2010 and beyond — and what actions will the leading players take?
- How will the business case for NFC be resolved — and what business models will succeed?
- Which NFC services will become available first and how many will there ultimately be?
- How will the issue of a lack of NFC handsets be overcome and which suppliers will take the lead?
- What strategies for success will mobile network operators, banks, suppliers and key potential NFC service providers adopt in 2010 — and who will become the dominant players in each market?
The conclusions and predictions contained in 'NFC: The Road to Commercial Deployment' are based on extensive interviews with leading industry players around the world, on research undertaken for The NFC Report and on information gathered during the writing of Near Field Communications World over the course of the last year.
What's in this report?
'NFC: The Road to Commercial Deployment' provides a detailed map of the way ahead for anyone who is planning to introduce or supply NFC solutions.
It includes:
- Key predictions for how the NFC market will develop in 2010 and in 2011 and beyond.
- A detailed analysis of the ten barriers to growth that still need to be resolved.
- How mobile operators, banks, handset manufacturers, industry suppliers and key potential NFC service providers such as transport operators and retailers will prepare the ground for commercial deployments over the year ahead.
- The key industry players to watch and the new entrants who could disrupt the market in 2010.
- The factors that will decide which companies will become the NFC market leaders.
- Where and when the first NFC commercial launches will take place, and why.
- The range of services the first NFC deployments will need to offer in order to succeed.
- How NFC services will grow over time and the kinds of services they will ultimately offer.
- 68 information-packed pages, divided into five sections — Executive summary, Barriers to growth, The NFC market in 2010, Key players to watch in 2010 and The NFC market from 2011 to 2014.
- Extensive links to further information on companies, organisations and projects mentioned in this report.
Who has bought 'NFC: The Road to Commercial Deployment'?
Buyers of this report include executives in the UK, the USA, Chile, Denmark, France, Germany, Hungary, Israel, Malaysia, Russia and Singapore working in:
- NFC mobile and payments industry suppliers
- Mobile communications
- Finance
- Retail
- Handset manufacturing
- Payments processing
- Software and hardware developers and vendors
- Management consultancy
- Trade associations
- Standards bodies
- Government
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