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The Boeing Company-SWOT Analysis
Noealt Corporate Services , July 2009
Boeing is the largest global aircraft manufacturer by revenue, orders and deliveries, and the largest aerospace and defense contractor in the world. The Boeing Company founded by William E. Boeing in Seattle, Washington has expanded over the years & merged with McDonnell Douglas in 1997. The company generated US$ 60.91 billion in revenues in 2008 & is headquartered at Chicago, Illinois since 2001.
SWOT Analysis is a framework used extensively for an assessment of the internal as well as external business environment as part of the strategic or corporate planning process. The framework generates a snapshot of the firm’s strengths & weaknesses as part of internal environment assessment and opportunities & threats as part of the external environment assessment that aids strategic decision making.
This SWOT analysis of The Boeing Company will be useful for
- Strategic decision making process at any level
- Assessment & evaluation of the firm’s responsiveness to the external environment
- Assessing the firm’s change readiness
- Identifying areas where strategic changes & improvements are necessary
- Assessment of the firm’s strategies
- Gaining insights into the potential upcoming strategic changes at the firm & market level
The analysis will be essential for those having strategic interest in the company’s operations.
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