This report explores how sports fans access and consume sports content when not attending a live sporting event. It goes beyond a discussion of market trends and segment performance to offer the following insights:
- How innovators are integrating competing media and establishing partnerships to share and distribute sports content - How market operators expect to generate revenue through live game streaming - How different segments of the market compete against one another for fan loyalty - What print media operators can do to draw back readers who are migrating online - The rise of online video and how sports media operators use it to drive up site usage - How professional sports leagues are affecting the market through flagship cable networks - Where growth remains for media operators and what they must do to groom it - How major telecoms compete for premium sports packages - Where sports advertisers are spending their money - How to draw women further into sports media participation - Prevalent trends in sports media television spots and how to make marketing more distinct - Knowing which ethnic groups access sports media content the most and why
