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Mobile Phone Tethering: Market Analysis & Forecasts - Product Image

Mobile Phone Tethering: Market Analysis & Forecasts

  • ID: 2565392
  • January 2013
  • 72 Pages
  • ARCchart

FEATURED COMPANIES

  • Android.Apps
  • China Mobile
  • Intelliborn
  • MLB
  • O2
  • Samsung
  • MORE

Understanding how leveraging a phone's mobile broadband connection through tethering is impacting the carrier revenue position and the dynamics of the mobile ecosystem

Gadgets such as tablets, e-book readers, netbooks and gaming consoles are growing in popularity, and the ability to connect these to the Internet dramatically increases their utility and value. Mobile tethering is the ability to use a mobile phone as a modem or router to enable an internet connection on another mobile gadget, and has important implications across the mobile ecosystem. The author estimates that the loss of carrier broadband subscription revenues caused by user adoption of mobile tethering will reach $50 billion by 2016.

This report looks at the market drivers and barriers to users' adoption of mobile tethering, and forecasts future growth of the market in terms of enabled handsets, usage, and service revenues derived from tethering. The report also examines how tethering is supported across the various handset platforms and how carriers are changing their stance on tethering. The role of third party application developers who are providing mobile tethering solutions is also discussed.

Topics READ MORE >

FEATURED COMPANIES

  • Android.Apps
  • China Mobile
  • Intelliborn
  • MLB
  • O2
  • Samsung
  • MORE

A. INTRODUCTION
Portable Gadgets

B. TETHERING
B.1 Connecting a Peripheral Device to the Phone
Wi-Fi
Wi-Fi Tethering on Feature Phones
Bluetooth
Bluetooth Tethering on Feature Phones
USB
B.2 Tethering Use Cases
Automotive

C. MARKET DRIVERS & BARRIERS
C.1 Market Drivers
Device Growth
Portable Gadgets
Hyperconnectivity and Cloud Computing
Streaming Video
Lack of Wired Networks in Developing Countries
Availability of Tethering Hacks
iOS
Android
C.2 Market Barriers
Cost
Improved Productivity Using Smartphones
Keyboards
Voice Recognition
Projectors
Alternative Connectivity Options
Public Wi-fi
USB Dongle
Lack of Awareness
Cellular Penetration in Portable Gadgets

D. STAKEHOLDER ATTITUDES & POSITIONING
D.1 Carrier Attitudes
Mature Markets versus Less Developed Markets
Case Study: India
Inconsistent Policing
T-Mobile USA
AT&T
Overview of Carrier Plans and Policies
Europe
North America
Asia-Pacific
D.2 Carrier Strategies to Capture Tethering Revenue
Changing Data Plans
Tiered Data Plans
Shared Data Plans
Availability and Pricing of Shared Plans
Strategies for Limiting Third-Party Tethering Apps
Techniques for Detecting Unauthorized Tethering
Packet Inspection
Analysing Usage
Actions Carriers Can Take for Abuse
Outlook for Carrier Tethering Position
Revenue Cannibalisation Driven by Shared Plans
Benefits of Shared Plans
Shared Plans versus Unlimited Plans
D.3 Smartphone Platform Position
iOS
Android
Blackberry
Blackberry Bridge
Windows Phone
Symbian
Platform Outlook
New Products and Accessories
Opportunity for Third-Party Apps
Dynamic Connectivity Options
D.4 Third Party Tethering Applications Vendors
Handset Rooting or Jailbreaking
NAT Masquerade
Proxy Method
Switching iPhone APN ports
Business Models

E. FUTURE TRENDS
E.1 Carriers Relax Tethering Restrictions
Net Neutrality Requirements
The US Market
The UK Market
Shared Plans
Mesh Networking
Qualcomm & AllJoyn
Tethering as a Consumer Revenue Generating Opportunity

F. FORECASTS
F.1 Handset Market
Handset Shipments
Global Handset Shipments
Smartphones versus Feature Phones Shipments
Regional Shipment Breakdown
F.2 Portable Gadgets Market
Portable Gadget Shipments
Global Portable Gadget Shipments
Shipments by Gadget Type
Regional Shipment Breakdown
Portable Gadget with Embedded Cellular
Portable Gadget Mobile Broadband Subscriptions
Number of Subscriptions
Regional Subscriptions Breakdown
Global Subscription Revenue
Regional Subscription Revenue Breakdown
F.3 Tethering-enabled Handset Market
Global Tethering-enabled Handset Shipments
Enabling Technology
Smartphones versus Feature Phones
Smartphone Platform
Regional Shipment Breakdown
F.4 Tethering Subscriptions & Revenue
Carrier Tethering Subscriptions
Global Tethering Subscriptions
Regional Breakdown
Carrier Tethering Revenues
Global Tethering Revenues
Regional Breakdown
Lost Carrier Subscription Revenues
Global Lost Subscription Revenues
Regional Breakdown

G. RECOMMENDATIONS
G.1 Carriers
G.2 OEMs
G.3 Third Parties

List of Figures
Figure 1 – Array of Wi-Fi-enabled portable consumer gadgets
Figure 2 – Wi-Fi tethering
Figure 3 - Global Wi-Fi-enabled portable gadget shipments: 2011-2016
Figure 4 – Bluetooth tethering
Figure 5 - USB tethering
Figure 6 – Tethering connection options compared
Figure 7 - Global shipments of tethering-enabled handsets, by enabling technology: 2011 - 2016
Figure 8 - Global shipments of portable gadgets: 2011 - 2016
Figure 9 - Global shipments of portable gadgets, by device type: 2011 - 2016
Figure 10 - Global shipments of cellular-enabled portable gadgets: 2011 – 2016
Figure 11 - Global shipments of cellular-enabled portable gadgets, by gadget type: 2011 – 2016
Figure 12 – Tethering plans for selected carriers worldwide
Figure 13 – Carrier data plans for laptops and tablets
Figure 14 - Shared data plans for selected carriers
Figure 15 – Shared data plans cost per GB of data
Figure 16 – Shared data plans and individual plans with tethering comparison
Figure 17 - AllJoyn heterogeneous networking
Figure 18 - Global handset shipments: 2011 – 2016
Figure 19 - Global handset shipments, by device type: 2011 – 2016
Figure 20 - Global handset shipments: 2011 – 2016
Figure 21 - Global shipments of portable gadgets: 2011 – 2016
Figure 22 - Global shipments of portable gadgets, by gadget type: 2011 – 2016
Figure 23 - Global shipments of portable gadgets, by region: 2011 – 2016
Figure 24 - Global shipments of portable gadgets with embedded cellular: 2011 – 2016
Figure 25 – Proportion of portable gadgets with embedded cellular: 2011 – 2016
Figure 26 - Global portable gadget mobile broadband subscriptions: 2011 - 2016
Figure 27 - Proportion of cellular-enabled portable gadgets with a broadband subscription: 2011 – 2016
Figure 28 - Global portable gadget mobile broadband subscriptions, by region: 2011 - 2016
Figure 29 - Portable gadget mobile broadband subscription revenue: 2011 - 2016
Figure 30 - Portable gadget mobile broadband subscription revenue, by region: 2011 - 2016
Figure 31 - Global Shipments of tethering-enabled handsets: 2011 – 2016
Figure 32 - Global shipments of tethering-enabled handsets, by enabling technology: 2011 - 2016
Figure 33 - Global shipments of tethering-enabled handsets, by device type: 2011 - 2016
Figure 34 - Global shipments of tethering-enabled handsets, by smartphone platform: 2011 - 2016
Figure 35 - Global Shipments of tethering-enabled handsets, by region: 2011 - 2016
Figure 36 - Number of handset tethering subscriptions: 2011 – 2016
Figure 37 - Number of handset tethering subscriptions, by region: 2011 - 2016
Figure 38 - Handset tethering revenue: 2011 - 2016
Figure 39 - Handset tethering revenue, by region: 2011 - 2016
Figure 40 - Lost mobile broadband subscription revenue due to uptake of tethering: 2011 – 2016
Figure 41 - Lost mobile broadband subscription revenue due to uptake of tethering, by region: 2011 – 2016

- Android.Apps
- Apple
- AT&T
- Bell Mobility
- Bharti Airtel
- BSkyB
- BT
- China Mobile
- ClockworkMod
- DIY Phone Gadgets
- EE
- FoxFi
- Google
- Hulu
- Intelliborn
- Joikuspot
- June Fabrics
- KDDI
- KT
- LOVEFiLM
- Microsoft
- MLB
- Mobile Stream
- Motorola
- Netflix
- Nokia
- NTT DoCoMo
- Nuance
- O2
- Open Garden
- Orange
- Qualcomm
- RIM
- Rogers
- Sagem
- Samsung
- Silicon Valley Tech Partners
- SK Telecom
- Sprint
- Szym.net
- Talk Talk
- Telefonica
- Telus
- Three
- T-Mobile
- Verizon
- Virgin Mobile
- Vodafone

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