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mobileYouth 2009 Mobile Advertising
MobileYouth
What is mobileYouth?
mobileYouth is both a study of the universe of young people and a guide to better develop and market products for these consumers. It’s all too easy to get lost in the technology, the non-sensical self-talk of the internet, mobile and media industries when sometimes the smallest things create the biggest leverage in customers satisfaction.
Building dialogue and trust with young consumers through internal change
Points of change typically revolve around:
- Building proactive dialogue with consumers rather than “listening”
- Change through adopting new internal language and semantics (e.g. dumping useless terms such as “killer applications”, “value chains”, “end users” etc in favor of “services”, “value networks”, “consumers”)
- Integrating the product development and marketing processes
- Creating consumer advocacy through establishing the company within the peer group
- Experimenting with youth as brand stakeholders
- Measuring internal performance and KPI through “lifetime customer value” rather than “net adds”
mobileYouth® Advertising is a sub-section of the mobileYouth® Annual Subscription which is available for separate purchase.
- Delivered in easy-to-use and extractable powerpoint format.
- Designed to be presentation ready.
- 7 slides containing survey data and strategic visualizations on youth marketing and advertising to youth.
Product samples
A sample for this product is available. Please Login/Register to download this sample.
Also available
mobileYouth 2009
mobileYouth 2009 Crowdsourcing
mobileYouth 2009 Operators
mobileYouth 2009 Handsets
mobileYouth South Asia
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