Plunkett's Advertising & Branding Industry Almanac 2012: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies
Plunkett Research Ltd, March 2012, Pages: 544
Plunkett's Advertising & Branding Industry Almanac 2012
Key Features:
- Industry trends analysis, market data and competitive intelligence
- Market forecasts and Industry Statistics
- Industry Associations and Professional Societies List
- In-Depth Profiles of hundreds of leading companies
- Industry Glossary
- Buyer may register for access to search and export data at Plunkett Research Online
- Pages: 544
- Statistical Tables Provided: 5
- Companies Profiled: 385
- Geographic Focus: Global
A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms. You will gain vital insights that can help you shape your own strategy for business development, product development and investments.
Key questions answered include:
- How is the industry evolving?
- How is the industry being shaped by new technologies?
- How is demand growing in emerging markets and mature economies?
- What is the size of the market now and in the future?
- What are the financial results of the leading companies?
- What are the names and titles of top executives?
Contents, Statistics, Forecasts and Analysis Include:
Major Trends Affecting the Advertising & Branding Industry
1) Introduction to the Advertising and Branding Industry
2) Media Consolidation and Globalization
3) Online Advertising Becomes Targeted, Nears 20% of Total Advertising Market
4) Groupon and Other Coupon Firms Compete Aggressively for Consumers’ Attention
5) Targeted Online Advertising and Social Network Advertising Boost Revenues
6) Google Dominates Online Video Advertising
7) Global Broadband Market Nears 2 Billion Subscribers, Fixed and Wireless
8) Television Ads Evolve to Face New Challenges
9) DVR Market Evolves/Time-Shifting Hurts Advertisers
10) TV Over IP-TV Networks, Cable Companies and Web Sites Converge
11) Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar
12) Consumer Research Evolves to Direct Contact with Individuals/Ads Become Consumer-Generated
13) Newspapers and Magazines Face Difficult Times
14) Billboards Go Digital
15) GPS and Location-Based Services (LBS) Enhance Cellphone Subscriptions
16) Location-Based Advertising and Mobile Advertising on Cellphones Grow Quickly
17) Private Label Brands Grow in Share of Total Store Sales
18) LOHAS- Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers
19) Hispanic Market Attracts Growing Advertising and Marketing Focus
20) Ad Market in China Booms
21) Growth in Big Data Supported by Expansion of Cloud Computing
Advertising & Branding Industry Statistics
1) Advertising & Branding Industry Overview
2) Internet Publishing & Broadcasting, Internet Service Providers & Web Search Portals: Estimated Revenue & Expenses, U.S. 2007-2011
3) Newspaper Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2007-2011
4) Periodical Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2007-2011
5) Radio Networks, Radio Stations, Television Broadcasting & Cable & Other Subscription Programming: Estimated Sources of Revenue, U.S.: 2007-2011
A Short Advertising & Branding Industry Glossary
Introduction
How to Use This Book
Chapter 1: Major Trends Affecting the Advertising & Branding Industry
1) Introduction to the Advertising and Branding Industry
2) Media Consolidation and Globalization
3) Online Advertising Becomes Targeted, Nears 20% of Total Advertising Market
4) Groupon and Other Coupon Firms Compete Aggressively for Consumers’ Attention
5) Targeted Online Advertising and Social Network Advertising Boost Revenues
6) Google Dominates Online Video Advertising
7) Global Broadband Market Nears 2 Billion Subscribers, Fixed and Wireless
8) Television Ads Evolve to Face New Challenges
9) DVR Market Evolves/Time-Shifting Hurts Advertisers
10) TV Over IP-TV Networks, Cable Companies and Web Sites Converge
11) Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar
12) Consumer Research Evolves to Direct Contact with Individuals/Ads Become Consumer-Generated
13) Newspapers and Magazines Face Difficult Times
14) Billboards Go Digital
15) GPS and Location-Based Services (LBS) Enhance Cellphone Subscriptions
16) Location-Based Advertising and Mobile Advertising on Cellphones Grow Quickly
17) Private Label Brands Grow in Share of Total Store Sales
18) LOHAS- Socially Conscious Consumers Create Challenges and Opportunities for
Advertisers and Marketers
19) Hispanic Market Attracts Growing Advertising and Marketing Focus
20) Ad Market in China Booms
21) Growth in Big Data Supported by Expansion of Cloud Computing
Chapter 2: Advertising & Branding Industry Statistics
Advertising & Branding Industry Overview
Internet Publishing & Broadcasting, Internet Service Providers & Web Search Portals: Estimated Revenue & Expenses, U.S. 2007-2011
Newspaper Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2007-2011
Periodical Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2007-2011
Radio Networks, Radio Stations, Television Broadcasting & Cable & Other Subscription Programming: Estimated Sources of Revenue, U.S.: 2007-2011
Chapter 3: Important Advertising & Branding Industry Contacts (Addresses, Phone Numbers and Internet Sites)
Chapter 4: THE ADVERTISING 400: Who They Are and How They Were Chosen
Industry List, With Codes
Index of Companies Within Industry Groups
Alphabetical Index
Index of Headquarters Location by U.S. State
Index of Non-U.S. Headquarters Location by Country
Index by Regions of the U.S. Where the Firms Have Locations
Index of Firms with International Operations
Individual Data Profiles on Each of THE ADVERTISING 400
Additional Indexes
Index of Hot Spots for Advancement for Women/Minorities
Index by Subsidiaries, Brand Names and Selected Affiliations
- A&E Television Networks
- Abbott Mead Vickers Bbdo Ltd
- Abelson-Taylor
- Active Media Services Inc
- Admerasia Inc
- Aegis Group Plc
- Alcone Marketing Group
- Alliance Data Systems Corporation
- AMC Networks Inc
- Arbitron Inc
- Arnold Worldwide Partners
- Aspen Marketing Services Inc
- Audiencescience
- Bartle Bogle Hegarty Limited
- BBN The Business Branding Network
- Beasley Broadcast Group Inc
- Belo Corp
- Bertelsmann AG
- Bravo Group Inc
- Brierley+Partners
- British Broadcasting Corporation (BBC)
- British Sky Broadcasting Group Plc (BSKYB)
- Bromley
- Burrell Communications Group
- Burson Marsteller
- Cable News Network LP LLLP (CNN)
- Cablevision Systems Corp
- Campbell Mithun
- Campbell-Ewald
- Carlson Marketing Group
- Catalina Marketing Corporation
- CBs Corp
- Cequel Communications Holdings I LLC
- Clear Channel Outdoor Holdings Inc
- Clemenger Group Ltd
- Cohn & Wolfe
- Colangelo Synergy Marketing
- Comcast Corp
- Community Newspaper Holdings Inc
- Conde Nast Publications Inc
- Constant Contact Inc
- Corey Mcpherson Nash
- Corus Entertainment Inc
- Cox Communications Inc
- Cox Enterprises Inc
- Cox Radio Inc
- Crain Communications Inc
- Cramer Krasselt
- Crispin Porter & Bogusky
- Critical Mass Inc
- Crown Media Holdings Inc
- Deutsch Inc
- Dieste Inc
- Discovery Communications Inc
- Dl Ryan Companies Ltd
- Dow Jones & Co Inc
- Draftfcb
- E W Scripps Co
- Edelman Public Relations Worldwide
- EMAP Ltd
- Epsilon Data Management LLC
- ESPN Inc
- Euro RSCG Worldwide Inc
- Facebook Inc
- Fahlgren Mortine
- Fisher Communications Inc
- Fleishman Hillard Inc
- Fox Broadcasting Company
- Freedom Communications Inc
- GA Communication Group
- Gannett Co Inc
- Gatehouse Media Inc
- GENEX
- Golin Harris International
- Goodby Silverstein & Partners
- Grey Global Group Inc
- Grupo Radio Centro SAB De CV
- Harte-Hanks Inc
- Hawkeye FFWD
- Health Advances LLC
- Healthstar Communications Inc
- Hearst Corporation (The)
- Hearst Television Inc
- Hill & Knowlton Inc
- IAC/Interactivecorp
- ICOM
- Images USA
- IMC2
- Infogroup Inc
- Initiative
- Insight Communications Company Inc
- International Data Group Inc
- Interpublic Group Of Companies Inc
- Inventiv Health Inc
- ITV Plc
- IW Group Inc
- Johnson Publishing Company Inc
- Journal Communications Inc
- JWT
- Kaplan Thaler Group Ltd (The)
- Ketchum Inc
- LA Agencia De Orci & Asociados
- LEE Enterprises Inc
- LEO Burnett Worldwide Inc
- Liberty Global Inc
- Lippincott
- Livingsocial Inc
- LYRIS Inc
- Marc USa
- Marketo Inc
- Martha Stewart Living Omnimedia Inc
- Martin Agency Inc (The)
- Mccann Worldgroup
- Mcclatchy Company (The)
- MDC Partners Inc
- MDI Entertainment Llc
- MEC
- Media Planning Group
- Medianews Group Inc
- Mehigan Bellone & Associates
- Meredith Corp
- Metro International Sa
- MKTG Inc
- Modern Times Group MTG AB
- Monster Worldwide Inc
- Move Inc
- MSLGroup
- MTV Networks
- MWW Group
- NATREL Communications Inc
- NBC Universal LLC
- New York Times Co (The)
- News Corp
- Nexstar Broadcasting Group Inc
- Nielsen Company NV (The)
- Ogilvy & Mather Worldwide
- OMD Worldwide
- Omnicom Group Inc
- Penton Media Inc
- Performics Inc
- Pitney Bowes Software Inc
- Playboy Enterprises Inc
- PMP Limited
- Porter Novelli
- Publicis Groupe Sa
- Publicis USA
- Quebecor Inc
- R R Donnelley & Sons Co
- Radio One Inc
- Rainey Kelly Campbell Roalfe Y&R
- Raycom Media Inc
- Reader's Digest Association Inc
- Rockyou Inc
- Rodale Inc
- Rogers Communications Inc
- Rubin Postaer And Associates
- Ruder Finn Group
- Saatchi & Saatchi
- Schwartz Communications Inc
- Scripps Networks Interactive
- Shaw Communications Inc
- Sigma Marketing Group
- Sky Network Television Limited
- Sourcelink
- Starcom Mediavest Group
- TBA Global Events LLC
- TBWA Worldwide Inc
- Teletech Holdings Inc
- Text 100 Public Relations
- Time Inc
- Time Warner Cable Inc
- Time Warner Inc
- TMP Worldwide Advertising &
- Communications
- TNS UK Ltd
- Tocquigny
- TOPIN & Associates Inc
- Transcontinental Inc
- UBM Plc
- Univision Communications Inc
- UNO Limited
- US News And World Report LP
- Valassis Communications Inc
- Viacom Inc
- Vibrant Media Inc
- Virgin Media Business
- Vistaprint NV
- Vivendi SA
- Waggener Edstrom Inc
- Walt Disney Company (The)
- Washington Post Co
- WB Doner & Co
- Weber Shandwick Worldwide
- Wenner Media LLC
- Wieden+Kennedy
- WPP Plc
- Yahoo! Inc
- Yelp Inc
- Young & Rubicam Brands
- Ziff Davis Media Inc
- ZS Associates
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