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Hot Topic - Insights from Non-linear Pay TV Services in Latin America - Product Image

Hot Topic - Insights from Non-linear Pay TV Services in Latin America

  • Published: September 2013
  • Region: America, Latin America
  • 50 Pages
  • Frost & Sullivan

Young consumers with evolving viewing habits, the prevalence of broadband services, and rise of smart devices have changed how television operates. This market insight research service analyzes non-linear pay tv services in Latin America and highlights how new consumer behavior is influencing the market. It benchmarks the competitive landscape and provides insights into effective market strategies for the region. Countries include Mexico, Colombia, Venezuela, Argentina, Chile, and Brazil, with a special emphasis on Brazil. The base year is 2012 and the forecast period is 2013 to 2017.

OBJECTIVES

- Analyze the drivers of market growth for the non-linear pay
TV services segment.
- Highlight new consumer behaviors.
- Provide benchmarking for the competitive landscape.
- Provide market participants insights for an effective
value-added strategy.

SCOPE

- Geographic coverage: Latin America (Argentina, Brazil, Chile, Colombia, Mexico, and Venezuela), with an emphasis on Brazil as it represents over half of the Latin American market revenue and number of subscribers.
- Forecast period: 2013-2017
- Base year: 2012
- Monetary units: US dollars
Research READ MORE >

1. Executive Summary
2. Introduction
3. The 3 Pillars of Non-linear Evolution—Broadband, Smart Devices, and OTT Services
4. Changing Customer Behavior
5. Impacts on the Pay TV Industry and its Competitive Landscape
6. Selected Case Studies
7. Conclusions

Appendix

The Frost & Sullivan Story

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