- Analyze the drivers of market growth for the non-linear pay
TV services segment.
- Highlight new consumer behaviors.
- Provide benchmarking for the competitive landscape.
- Provide market participants insights for an effective
- Geographic coverage: Latin America (Argentina, Brazil, Chile, Colombia, Mexico, and Venezuela), with an emphasis on Brazil as it represents over half of the Latin American market revenue and number of subscribers.
- Forecast period: 2013-2017
- Base year: 2012
- Monetary units: US dollars
- Secondary research: Frost & Sullivan's online database, market participant reports, and media groups.
- Broadband growth is a big driver for connected products and mobility.
-- The market, fixed and mobile, is still in a growth phase.
-- In Brazil, fixed broadband penetration is going to double in the next 3 years.
-- Mobile broadband growth is a substantial driver of smartphones.
- Latin America, like the rest of the world, is experiencing a 'boom phase' for connected and smart devices.
-- Connected and smart devices are changing traditional consumer behavior and shaping how young consumers demand and absorb content.
- On-line and non-linear content is becoming more popular with this new behavior.
-- Advertisers and content delivery network (CDN) providers are already investing in these new channels.
- Within in the non-linear market, plenty of opportunities and room to grow exist for participants; the market is, indeed, both dynamic and growing quickly.
3. The 3 Pillars of Non-linear Evolution—Broadband, Smart Devices, and OTT Services
4. Changing Customer Behavior
5. Impacts on the Pay TV Industry and its Competitive Landscape
6. Selected Case Studies
The Frost & Sullivan Story