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United States Information Technology Report Q1 2011
Business Monitor International, Feb 2011, Pages: 66
The United States Information Technology Report provides industry professionals and strategists, corporate analysts, information technology associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on United States' information technology industry.
Market Overview
US spending on IT products and services is forecast to reach US$671bn by 2015. US spending on IT products and services is forecast to grow to US$552bn in 2011 and reach US$671bn by 2015. BMI has downwardly revised its forecast after US PC sales grew slower than expected in Q310, following growth in H110 that was rapid by any standards. Growth slowed amid consumer and business concerns about a jobless recovery.
A major demand driver will be private and public sector organisations looking for help to utilise efficiencies from cloud computing models such as Software-as-a-Service (SaaS) and Infrastucture-as-a- Service (IaaS). 2010 saw a number of government agencies at federal and local level launch cloud strategies and pilot programs.
Other key market drivers are expected to include:
- Growing fixed and mobile broadband penetration.
- Data centre consolidation and virtualisation
- Product innovation such as tablet notebooks, e-readers and feature-rich netbooks.
- Technology innovation such as GPS and services.
- Economic recovery.
- Industry Developments
- GSA first federal agency to move all email to a cloud-based system
In December 2010, the US General Services Administration (GSA) became the first federal agency to move email to a cloud based system for its entire organisation. As the first transition of its kind, the GSA’s move is seen as a landmark that could influence other agencies who have previously held back from similar moves due to security or service concerns.
In 2010, budgeted federal IT spending was set to rise to US$78.4bn, from US$74.2bn in 2009.In 2010, the Obama administration called on federal agencies to develop strategies to simplify and where possible combine often sprawling IT operations so as to reduce costs. Guidelines published in 2010 by the Office of Management and Budget called for agencies to initiate data centre consolidation programs to help cut US$3bn from the federal budget.
The US PC competitive landscape is dominated by two large domestic vendors, Dell and HP, which together account for at least 50% of the US market.
In 2010, most PC vendors reported renewed growth as businesses proceeded with purchases delayed from 2009. Despite an overall fall in PC shipments in 2009, many vendors leveraged demand for notebooks and netbooks into continued growth. Meanwhile, the contest for top spot between HP and Dell continued. HP exemplified the recovery trend experienced by most vendors, with a 12% rise in revenues from its Americas region in Q310 to US$14.2bn.
2010 saw increasing competition between vendors for a growing number of public sector cloud contracts. The GSA picked web-based Google Apps to replace IBM Lotus Notes as the provider of email and collaboration software for its 17,000 full-time employees and contractors. In October 2010, New York City announced an iniative to bring Microsoft’s BPOS (Business Productivity Onine Suite) to around 30,000 city employees.
The government remains a key vendor target. In May 2010, HP achieved one of its most recent local market successes with the win of a US$41.6mn contract from the US Department of Homeland Security. In September 2009, HP’s EDS unit won a US$30mn contract from the US Department of the Treasury’s Office of the Comptroller of the Currency (OCC) to provide and maintain computing resources and mobility services.
The US addressable market for PCs and accessories is estimated by BMI at US$129.3bn in 2011, with single-digit growth compared with 2010. US PC sales slowed in Q310 but BMI estimated that the market was on course for full-year total PC sales of 83mn units. In QH10, sales were boosted by a revival of the business PC market, which was expected to gather pace in the second half of the year.
One additional driver of increased sales and lower prices is the move of telecoms operators into the PC retail space. Notebooks are the fastest-growing PC market segment and are estimated to have accounted for more than 60% of unit sales in 2010. However, netbooks and notebooks face competition from other formats such as smartphones from Palm, RIM and Apple, as well as tablet notebooks.
The US software market is estimated at US$158.8bn in 2011, with single-digit growth from 2009. Software CAGR for 2011-2015 is projected at around 5.9%, as the addressable market grows to around US$199.7bn. A combination of enterprise objectives such as cost reduction and greater efficiency should combine to encourage the adoption of cloud services in 2011. Drivers of demand for enterprise software include increasing operational efficiency, coordinating global supply chains and modernising logistics and warehouse functions. More investment can be expected to be in utility software and serviced-oriented architectures rather than traditionally packaged PC software.
The US IT services market is forecast at US$241.5bn in 2011, with vendors reporting a more stable market. IT services spending is expected to grow by 5.9% in 2011, building on a stablilsation of the market in the previous year. Spending on IT services is quite closely correlated with GDP growth, which is bad news in a recession but better news in a recovery.
One opportunity will be organisations looking for help with to utilise efficiencies from cloud computing such as SaaS and IaaS, as organisations look to save money on IT investments. National and local government is one vertical where strong interest in cloud services is being expressed.
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