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Who's Buying Alcoholic and Nonalcoholic Beverages, 5th Edition
New Strategist Publications, Inc., Dec 2008, Pages: 124+
The fifth edition of Who's Buying Alcoholic and Nonalcoholic Beverages is based on unpublished data collected by the Bureau of Labor Statistics' 2006 Consumer Expenditure Survey. It examines how much Americans spend on beverages by the demographics that count—age, income, high-income households, household type, race and Hispanic origin, region of residence, and education. To round out the spending picture, it also presents who-are-the-best-customers analyses of the data, showing the demographics of spending at a glance. It looks at who buys beer, wine, whiskey, and other alcoholic beverages at home, on trips, and at restaurants and bars. It also examines who buys colas and noncolas, coffee and tea, fruit-flavored drinks, milk, etc.
The spending data in Who’s Buying Alcoholic and Nonalcoholic Beverages are based on the Bureau of Labor Statistics’ Consumer Expenditure Survey, an ongoing, nationwide survey of household spending. The Consumer Expenditure Survey is a complete accounting of household expenditures. It includes everything from big-ticket items such as homes and cars, to small purchases like laundry detergent and videos. The survey does not include expenditures by government, business, or institutions. The lag time between data collection and dissemination is about two years. The data in this report are from the 2006 Consumer Expenditure Survey, unless otherwise noted.
To produce this report, New Strategist Publications analyzed the Consumer Expenditure Survey’s average household spending data in a variety of ways, calculating household spending indexes, aggregate (or total) household spending, and market shares. Spending data by age, household income, household type, race, Hispanic origin, region of residence, and education are shown in this report. These analyses are presented in two formats—for all product categories by demographic characteristic and for all demographic characteristics by product category.
Product samples
Whos Buying Alcoholic and Nonalcoholic Beverages Sample
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