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Open APIs Create New Opportunities for Operators to Monetise the App Market

  • ID: 2389276
  • August 2012
  • 12 Pages
  • Analysys Mason Group

FEATURED COMPANIES

  • Deutsch Telekom
  • France Telecom (Orange)
  • Telefónica
  • Vodafone
  • MORE

Operators need more than voice, messaging and payment APIs to attract the attention of developers.

The balance of power between operators and third-party players has changed, and operators need third parties more than third parties believe they need them. Operators need to change their proposed API business models because they set the barriers to entry too high for developers. In addition, they need to address some significant fragmentation issues that could severely reduce the value of operator APIs to third parties.

This Viewpoint provides:

- A forecast of mobile content and application revenue in Europe, split between operators and third parties
- A list of operator APIs and an assessment of the opportunities they present
- Recommendations for operator API development and business models
- Comparative analysis of API strategies from Deutsch Telekom, France Telecom (Orange), Telefónica and Vodafone.

Note: Product cover images may vary from those shown

- Deutsch Telekom
- France Telecom (Orange)
- Telefónica
- Vodafone

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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