Open APIs Create New Opportunities for Operators to Monetise the App Market

Analysys Mason Group, August 2012, Pages: 12

Operators need more than voice, messaging and payment APIs to attract the attention of developers.

The balance of power between operators and third-party players has changed, and operators need third parties more than third parties believe they need them. Operators need to change their proposed API business models because they set the barriers to entry too high for developers. In addition, they need to address some significant fragmentation issues that could severely reduce the value of operator APIs to third parties.

This Viewpoint provides:

- A forecast of mobile content and application revenue in Europe, split between operators and third parties
- A list of operator APIs and an assessment of the opportunities they present
- Recommendations for operator API development and business models
- Comparative analysis of API strategies from Deutsch Telekom, France Telecom (Orange), Telefónica and Vodafone.

- Deutsch Telekom
- France Telecom (Orange)
- Telefónica
- Vodafone

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